Download - Deadly Sins of Email Marketing 2016
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Presented by Kelly Noble Mirabella
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800-920-7227 | www.pinpointe.com
FEATURED SPEAKER Kelly (Noble) Mirabella Stellar Media Marketing Social Media Marketing Consultant & Trainer Phone: 720.515.6137 | [email protected] Twitter: @Stellar247 www.StellarMediaMarketing.com
MODERATOR Eryn Branham Pinpointe On-Demand, Inc. [email protected] 800-920-7227
Social media manager, consultant and trainer. Helping professionals learn how to use social media for over eight years.
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6
Adding anyone and everyone to your list
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Sin One: Adding everyone to your email list
• NO: Do not add everyone you are connected to on various social networks to your email list.
• NO: Adding everyone who gives you a business card to your email list.
• NO: Email Address book dump • NO: The purchasing of email list.
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The Fix
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The Fix
•Ask •Give to get
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10
Not giving people an easy way to unsubscribe
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Sin Two: Making it hard to unsubscribe
•It is the law. • The law vs. best practice • The link must work for 30 days
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Not including your mailing address
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Sin Three: Not including your mailing address
•Why? - Its the law.
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14
Using an ISP over ESP to send out your marketing emails
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Sin Four: Using the wrong system (aka using a ISP)
• Slow or no delivery • Higher risk of being marked as spam • Little to no personalization • Large attachments can only hurt you • Hard to abide by the law • Impossible to track ROI • Very hard to segment
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The Fix
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The Fix
•Use a professional service (ESP)
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18
Using boring, misleading or irrelevant subject lines
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2 questions people will ask themselves when they receive an email:
Do I know you Do I care
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Sin Five: bad subject linesWhat does not work:
The top 7 worst performing words in email subject lines via Adestra
1. Subscription 2.Early Bird 3.Industry 4.Report 5.Intelligence 6.Learn 7.Whitepaper
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The Fix
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The Fix: Top 5 best performing words in a subject line
1. Thank you 2. Subject lines that operate topics with pipes (*|*|*|*|) 3. Monthly 4. Thanks 5. Bulletin or Golden (tied for 5th)
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23
Using info@ email addresses to send out emails
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Sin Six: choosing the wrong from email address
•Do I know you and do I care? • How will your subscribers best recognize you?
60% of consumers say the "from" line most often determines whether they open an email or delete it.
Source: DoubleClick
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Not setting expectations
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Sin Seven: Not setting expectations
•How often will you send emails? •What type of information can subscribers expect? •Are you changing up your strategy?
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Not paying attention to analytics & reports
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Sin Eight: Not paying attention to analytics & reports
•How do you know if something is working if you do not pay attention to the reports?
• Open Rates • Click Through Rates (Action Rates) • Best time and day to send •What information is most important to your audience?
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Overfilling or giving too many choices in your emails
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30
Writing Like A Used Car Salesman
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Sin Ten: Writing Like A Used Car Salesman
• Who likes being sold to? • Words to avoid
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Common spam triggers
• Going crazy with exclamation points!!!!!! • USING ALL CAPS–IT’S LIKE YELLING IN EMAIL. • Coloring fonts bright red or green • Using the word “test” in the subject line • Creating an HTML email that’s nothing but one big image, with little
or no text (don’t just make an image and send that) • Using words like “sale” “Marketing” or “Free” • Avoid using too many $$$$$$
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800-920-7227 | www.pinpointe.com
Questions
Kelly (Noble) Mirabella Stellar Media Marketing Social Media Marketing Consultant & Trainer Phone: 720.515.6137 | [email protected] Twitter: @Stellar247 www.StellarMediaMarketing.com
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