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DE LA IDEA A LA EMPRESA
Special presentation by: Grupo Guayacán, Inc.
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Do you want to be an Entrepreneur?
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We are movers and shakers! As of 2013, it is estimated that there are over 8.6 million women-
owned businesses in the United States,
generating over $1.3 trillion in revenues
and employing nearly 7.8 million people.
Between 1997 and 2013, when the number of businesses in the United States increased by 41%, the number of women-owned firms increased by 59%
https://c401345.ssl.cf1.rackcdn.com/wp-content/uploads/2013/03/13ADV-WBI-E-StateOfWomenReport_FINAL.pdf
2013 State of Woman-Owned Businesses Survey, Womanable
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Get rid of those fears…1. If I find the right business, I will succeed.
2. Being self-employed is unpredictable and I want a comfortable and normal life.
3. A business failure will kill me.
4. It’s not the right time to start a business.
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WHAT STOPS YOU?
Is it MONEY?
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It is possible!
Bobbie Brown Bobbi Brown Cosmetics
Total Start-up funding $5,000
Sold to Estée Lauder for $74.5 million
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FIND A BUSINESS IDEA!
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Where does ideas come from?
1. Find a problem. What is bugging you?
2. Find a passion.
3. Listen to people.
4. Try new things. Weird things (Legal things)
5. Test your ideas.
6. Its not ideas what make a business but the persistence and passion of the entrepreneur.
There is no magic formula
Read more @ http://online.wsj.com/article/SB10001424127887324445904578283792526004684.html
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What kind of problem? Spanx
In March of 2012, Founder Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People. Spanx can now be found worldwide in more than 50 countries.
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It is possible!
Sara Blakely – Spanx
Total Start-up funding $5,000
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Create a Business OpportunityYour idea became an opportunity when:
1. Creates or adds significant value to a customer.2. It does so by solving a significant problem or meet a
significant need.3. It has a robust market, margin and money making
characteristics. Sustainable value to stakeholders.4. It has a good fit with the founder and management team.
Important: Opportunities are created…
From: “New Venture Creation in the 21st Century”Jeff Timmons & Steve Spinnelli
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How should you start…?
What is your value proposition?
The Portable MBA/ Bygrave,W. & Zacharakis, A.
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•
Read More http://conversionxl.com/value-proposition-examples-how-to-create/#ixzz26nlVxc6J
Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button
WOW Factor!
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Talk to your customers!!
Listen!
Ask again!
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Innovate… be unique
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The ugly truth
Someone will copy your model…
How you’ll manage to stay in the game?
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How do you make money?
1. How do you generate SUSTAINABLE revenues?
2. What are your costs?
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THE WHOLE WORLD IS FAST BECOMING ONE MARKET
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Teamwork
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BOOTSTRAPINGStill worried about MONEY?1. Test the market (before expending any money)
2. Efficiency (start small)
3. Keep the paying team small (outsource)
4. Interns5. Public Affairs6. Social Networks
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Should I write a business plan?
I got a business opportunity…
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1. Lean StartupEric Ries
2.Business Plans that work Jeffry Timmons and Andrew Zacharakis
3. Getting to Plan BJohn Mullins and Randy Komisar
4.The Art of the Start Guy Kawasaki
Recommended Books
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Where to go:
www.enterprizepr.com