Download - De Conversation Manager Marketing Day
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Trust creates conversations
#DCM
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Trust?
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Trust?
Filmpje 1 van Alladin
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Trust?
Why?
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$
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TRUST
IDENTIFICATION
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Brand Identification
Brand Conversations
Brand Perception
Brand leverageR²=.50
Purchase brand
Promote brand
Brand isclose to ideal
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Bran
d va
lues M
y values
High brand identification
No/low brand identification
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Positive/Neutral Negative
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Brand Identification
Brand Conversations
Brand Perception
Brand leverageR²=.50
Purchase brand
Promote brand
Brand isclose to ideal
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If they recommend you,they trust you
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Trust?
How?
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Trust
Integrity
Intent
Capabilities
Results
Source: Covey, speed of trust
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Trust
Integrity
Intent
Source: Covey, speed of trust
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Trust
Integrity
Intent
Source: Covey, speed of trust
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Trust
Integrity
Intent
Capabilities
Source: Covey, speed of trust
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Trust
Results
Source: Covey, speed of trust
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Trust
Integrity
Intent
Capabilities
Results
Source: Covey, speed of trust
Filmpje domino’s invoegen
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FactsEmotions
Trust
Integrity
Intent
Capabilities
Results
Source: Covey, speed of trust
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Ratio > Emo
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Ratio = Emo
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Top 5 brands of the world according to interbrand
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Top 5 brands of the world according to interbrand
Top 5 brands of the world according to facebook
6
2,60,6
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Top 5 brands of the world according to interbrand
Top 5 brands of the world according to facebook
6
2,60,6
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Understanding Emo is key
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Trust through conversations
Act!
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Product management is dead!
Long live brand experiences!
1
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Don’t position your brand,
position your consumer
2
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Share, Learn & help3
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Help you clients,even this means you have to guide them to your competitors
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Recommend competitorsas a company policy
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Give Back!
4
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Co-Donate
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From a minimum demand to...
So...
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€
Trust
Integrity
Intent
Capabilities
Results
identification
Conversations
1
2
3
4
Experience
Position your consumer
Communities
Giving back
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Minimum demand
Eerste filmpje alladin opnieuw
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Trust
XConversations
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A whole new world
Tweede filmpje alladin
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Thank you!
Good luck!Questions, feedback, remarks:
[email protected] me: @Steven_InSitesJoin me on LinkedInwww.theconversationmanager.com
#DCM