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PureflowWater Solutions
2009
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Clean & Safe Water for All
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Who Are We?
1. Water International (K) Ltd. is a water solutions company. Our parent company.2. Pureflow is a Water International (K) Ltd. brand handling water treatment.
3. Pureflow Manages Three (3) Brands
TrojanUV (Ultra Violet Light Water Disinfection Systems) 35+ years (World Leader in Municipal UV) H2O International (Water Filtration & Pre-UV Systems) 40+ years (Over 42 Countries) Eureka Forbes International (Reverse Osmosis Systems) 25+ Years (20 Million End Users)
4. We have two retail outlets (Village Market & Nakumatt Mega, Nairobi)
5. We diagnose water challenges, design solutions, install & provide technical support
Trojan Technologies, Canada H2O International, USA Eureka Forbes, Singapore
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Our Core Business
Water Quality ImprovementWater AnalysisWater Quality DiagnosisWater Treatment Solution DesignWater Treatment Equipment Sales & Installation
Poor Quality Water Water Quality Diagnosis(Chemical & Biological Water Tests)
Filtration(Remove Physical Contaminants)
Purification(Neutralize Chemical Pollutants)
Disinfection(Destroy Microbial Pathogens)
Good Quality Water
Water Quality Analysis & Diagnosis Water Treatment Solution Design & Installation
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Small BusinessDevelopment in E. Africa
Opportunities Along The Water Value Chain
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The Bottom of The Pyramid Concept
Reaching The Underserved
Drivedownthepyramid
Build on success of tried and proven models and technology Establish sustainable entities at the top of the pyramid Develop experience and competence to contextualize Gather progressive VOC through ACTION RESEARCH Move from the known to the unknown, down the pyramid
dont start
here
The base of
The pyramid as
a SustainableNew Market
THE BOTTOM OF THE PYRAMID (BOP)The distribution of wealth and the capacity to generate incomes in the world can be captured inthe form of an economic pyramid. At the top of the pyramid are the wealthy, with numerousopportunities for generating high levels of income. More than 4 billion people live at the BOP onless than $2 per day.
The strength of these innovative approaches, as you will come to
appreciate, is that they tend to create opportunities for the poor byoffering them choices and encouraging self-esteem. -C.K. Prahalad.
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65%where majority live
Where we do most of ourbusiness today and majority
of our knowledge transfer
Where we have a
beginningpresence in
middle incomeareas
Where we will movewith sustainable
models to provideclean & safe water
DrivingInnovations
howtoavoidwater-bugging
3 Perspectives on the B.O.P.
As sector development pioneers, everything starts withwhether we clear the hurdleand keep running to the goal!
with apologies to Prahalad
The problems weaddress will appearelsewhere! Innovate
to contextualize
sustainability
!
Get down tobusiness andpresent the
solutions we havetoday.
The poor as
anintractableproblem
The poor asan
active
market
The base ofthe pyramid as a
Sustainable
new market
Active Pilots & Continued Learning Significant cost reduction
Optimize municipal-consumer strategies Strategies for reaching Low Income Pops with HWTS
Integrated technologies New creative channels & sustainable models high volume lower margin business
4%
states of emergency
half the water quality problems are due to poordistribution systems half are due to non-existent distribution systems the consumer accepts responsibility for water qualitymuch earlier than our current markets
globally the base of pyramid is defined as households below$3,000 per annum (72% of the worlds population (5.575bn)) the bottom is not the place for a market-orientation
this is where aid & development play a role BUT 1.2bn people are in the $3,000 - $20,000 range We believe we can reach this segment if we innovate onseveral fronts
22%
9%
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APPENDIX
Kenya Water
The Regulatory Framework Today
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City Water Mains
Areas served by city mains or small local networks
Individual
householdconnection
Households
Lake/Reservoir/Dam
treatment
plant(s)
This model has its own complexity, but atdifferent points than what is faced in most
cities of the world.
The Water Network in most Western Cities
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spring
City water mains
well
Areas served by city mains or small local networks
Peri-urban and other areas beyond the pipe
Individual
householdconnection
Illegal
householdconnection
Public
stand-pipe
Private
stand-pipe
Standpipe manager
Hand-carters, bottlers, vendors, truckers
Low income households draw
water from standpipe, kiosk, orneighbour (%?)
Feeds small
network housing,hotels, etc.
Middle and high income
households connected tothe main (%?)
Re-sellers of household
tap water
Some households sell
water from sources they own
Very low income householdswithout access to city water
draw water mostly fromfree sources (%?)
Middle and highincome households
receive door-to-door delivery (%?)
with reference to WSP studies esp. Collignon and Vezina 2000
Locating the issues.and the Opportunities
treatment
plant(s)
UFW
Lake/Reservoir/Dam
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Optimizing a combination of
Centralized treatment at the DWTPs Decentralized treatment at
Household LevelCommunity water Service Provider LevelCommunity Water Points and KiosksCommunity Boreholes, Wells and Springs
be an innovative and cost-saving strategy to provide clean and safe water
If a strictly traditional approach to providing consumer-safe waterthrough centralized water treatment facilities is neither preferable noraffordable, might
And does bringing together the resources and mandates of thepublic and private sectors to find an optimal solution present anopportunity to model a new strategy for water treatment
The Core Hypothesis
1
We must be bold enough to take on the challenge ofdoing things differently than we have done them
before if we expect a different result.one that willsee a brighter, healthier and sustainable future for
future generations
2
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Prepare Small Businesses to Add Value along the Water Value ChainAreas of opportunity are in;
Storage, Supply & DeliveryQuality/Safety and PackagingRelated Services e.g. Tank & Equipment Installation, Tank Cleaning, etc.
Test and Prove Models of Sustainable Business Operations to help SmallBusinesses Increase Success Rates. Develop creative indigenous models of
replicating successful business concepts. (70% of all new businesses failwithin 3 years Vs. 14% of franchises)
Organize water fraternity to build up a body of committed professionals, experts andscientists dedicated devolving the water service provision value chain in a structured
and sustainable driven manner
The Small Business Approach
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The Small Business Approach
Community Water Service ProviderLevel
Household Level
Wholesalers, retailers & DistributorsP.O.U. Solutions for Homes & BusinessesP.O.E. Solutions for Homes & BusinessesInstallationMaintenance & Servicing
Water Treatment PlantsWater Treatment Solutions forSmall WSPs Delivery & Transportation
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The Small Business Approach
Community Water Points andKiosks
Community Boreholes, Wells andSprings
Water KiosksWater Re-fill Stations Water Delivery Water Billing & Client Service
Borehole Drilling & MaintenanceCommunity Water Treatment PlantsCommunity Water Supply Water Delivery Water Billing & Client Service
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Where To Find Us
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Product Sales, Service & Support
Village Market, Gigiri(Next to Water Slides, Near Steers)
Water Shop:
Water Quality DiagnosisWater Treatment Solution DesignWater Purifier SalesProduct SupportTechnical Assistance
Nakumatt Mega, Uhuru Highway(Inside Nakumatt, Next to Bathroom Section)
Water Shop:
Water Quality DiagnosisWater Treatment Solution DesignWater Purifier SalesProduct SupportTechnical Assistance
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Our Offices
PureFlow
Machera Court, Suite A2
Komo Lane, Off Wood Avenue,
Kilimani, Nairobi
T> +254 020 2367055/6 M> +254 722 594 821
E> [email protected] W> www.pureflow.co.ke
PureFlow Water Solutions is a Water International (K) Ltd. brand.
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A Water International (K) Ltd. Brand. Distributors of;
w w w . p u r e f l o w . c o . k e
A Water International (K) Ltd. Brand. Distributors of;
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