Date: in 12 ptsCultureMonica Dimitriu
Creative Europe2014-2020
26 February 2013
Date: in 12 pts
Why Creative Europe ?
Investing in Europe’s cultural and creative sector
Boosting the sector’s performance and contribute to the aims set out in the Europe 2020 strategy
Creativity – enabler for learning, innovation and inclusion Creative sector - driver of economic growth and employment (4.5 % of EU GDP, 3,8% of EU’s workforce)
Simplification, Branding, Cross-fertilisation Single entry point for the sector, actions’ complementarity Europe – the place of creation
Culture
Date: in 12 pts
Benefits?
• 300.000 artists and cultural professionals would reach new audiences both in Europe and beyond
• More than 1000 European films and 2500 cinemas would receive support
• Translation of at least 5000 books would be financed
• 100 million citizens would be directly reached through the projects financed by Creative Europe
Culture
Date: in 12 ptsCulture
Building Creative Europe-on long term experience
Public consultation
CREATIVE
EUROPE
MEDIA 2007 – interim evaluation
Culture Programme – interim evaluation
Structured dialogue with the sector
Studies, research
Policy initiatives – Green Paper on CCI, Council conclusions
Open Method of Coordination with Member States
Pilot projects on artist mobility
Impact Assessments
Date: in 12 ptsCulture
What problems is Creative Europe seeking to tackle?
4 challenges
Date: in 12 ptsCulture
1. A fragmented market/cultural space2. The digital shift3. Access to finance4. Lack of data
Date: in 12 ptsCulture
Challenge 1: A fragmented market/cultural space
Problem• Fragmented area, many small markets due to language• Difficulties for artists and cultural works to break into new
countries• Cultural and linguistic diversity a challenge
Creative Europe• Capacity-building to help artists develop international careers and foster international networks • Support for the transnational circulation of works, (international touring, literary translation, and development of long-term audiences for European cultural works)
Date: in 12 ptsCulture
Challenge 2: The digital shiftProblem
• Changing how art is made, disseminated, distributed, accessed, consumed and monetised
• Engaging audiences as active participants, not just passive observers
• Having excellent examples, but knowledge is fragmented across Europe and under-developed
Creative Europe
• New focus on audience development• Capacity-building to facilitate peer learning, knowledge transfer and faster adjustment
Date: in 12 ptsCulture
Challenge 3: Access to finance
Problem
• Chronic difficulties for SMEs in the sector to access bank loans• Banks don’t understand the sector, its risk profile and assets, and
lack an incentive to invest to develop expertise
Creative Europe
• Would create an entirely new financial facility• Capacity-building to increase number and geographical scope of banks willing to develop portfolios of loans
Date: in 12 ptsCulture
Challenge 4: Lack of data
Problem
• Very little comparable data in cultural field• Difficult to pinpoint problems and their scale• Difficult to develop evidence based policies
Creative Europe
• Support better and more comparable data collection, studies, evaluation, statistical surveys• Extension of mandate of European Audiovisual Observatory to other cultural and creative sectors
Date: in 12 ptsCulture
How to tackle the problems?
• New and refocused objectives and priorities
• Simplified instruments
Date: in 12 ptsCulture
Creative Europe framework
Culture
aprox.
30 %
MEDIA
aprox.
55 %
Cross-sectoral
aprox.15 %
Date: in 12 pts
Main principles
• European added value of supported projects
• Complementary to national initiatives and other EU instruments
• Flexibility and space for experimentation and new business models
Culture
Date: in 12 pts
General objectives
• Foster the safeguarding and promotion of European cultural and linguistic diversity
• Strengthening the competitiveness of the cultural and creative sectors with a view to promoting smart, sustainable and inclusive growth
• Recognizable and simple single entry point for European cultural and creative sectors
• Simplification of administration and management procedure (e.g. through more flat rate funding, framework partnership agreements, grant decisions, use of online applications and reporting) Culture
Date: in 12 ptsCulture
Specific objectives
• Support the capacity of European CCS to operate transnationally
• Promote the transnational circulation of cultural and creative works and operators and reach new audiences in Europe and beyond
• Strengthen the financial capacity of CCS, in particular SME
• Support transnational policy cooperation in order to foster policy development, innovation, audience building and new business models
Date: in 12 pts
Cultural Strand• Shift from overarching goal of promoting European citizenship
to priorities targeting the real needs of the sectors (capacity-building, transnational circulation of works and operators)
• Successful measures maintained, but some simplifications (i.e.:reduction in number of calls managed by EACEA from 9 to 4)
• New measures:• Cooperation projects• European networks• European platforms• Literary translation• Special actions
Culture
Date: in 12 pts
Examples of actions in CULTURE
• Support cultural operators to develop skills and knowhow to facilitate adjustment to the digital shift
• Support artists/cultural and creative professionals to internationalise their careers
• Strengthen European and international networks to facilitate access to new professional opportunities
• Support international touring, events and exhibitions• Support literary translation• Support for audience building and building a long-term audience for European cultural works
Culture
Date: in 12 pts
Media Strand• Successful actions maintained (e.g. Europa cinemas)• Actions targeted at specific actors in the audio-visual value
chain (e.g. producers, distributors and exhibitors)• Actions include:
• Providing skills and building up networks, support developing of audio-visual works
• support distribution of non-national films on all platforms, encourage new business models• Facilitate access to markets and foster international cooperation and co-production• Support film literacy and audience building
Culture
Date: in 12 pts
Examples of actions in MEDIA
• Audience building and film literacy
• Capacity building in use of digital technology, management and finance, TV writing
• Strengthen the capacity of companies to develop several projects at the same time and enlarge their scope
• Support to innovative distribution platforms
• Support for international training, distribution and promotion of films (former MEDIA Mundus)
Culture
Date: in 12 pts
Culture and Creative Sectors
• CCS FI - a logical next step from the current MEDIA Production Guarantee Fund
• Potential to generate 1 billion Euros worth of loans
• Main actions:• offering guarantees to financial institutions by offering loans to SMEs in the CCS• disseminating European-wide specific financial expertise in CCS among EU banks• strengthening the investment readiness of CCS SMEs
Culture
Date: in 12 pts
Access to the Programme
• International dimension is a cross-cutting element across Creative Europe, because the cultural and creative sector has to also look outside Europe
• Possibility of full participation of non EU member states - integration of European Neighbourhood
• Possibility for targeted bilateral actions with selected countries or regions
Culture
Date: in 12 ptsCulture
Erasmus for All and Creative Europe are under discussion by the Council and the European Parliament
The final decision is expected in 2013
Future
Date: in 12 ptsCulture
Thank you for your attention!
http://ec.europa.eu/education/erasmus-for-all/index_en.htm
http://ec.europa.eu/culture/creative-europe/index_en.htm