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I N D I V I D U A L I Z E D I N S I G H T S
P R O G R E S S I N G TO WA R D T R U E I N D I V I D U A L I Z AT I O N
TERADATA 2015 GLOBAL DATA-DRIVEN MARKETING SURVEY
BRINGING MARKETING AND TECHNOLOGY TOGETHER
THE DIGITAL MARKETING PLATFORM
agree that integrating data across teams can improve
customer service.
say silos within marketing still prevent an omni-channel
view of campaigns.
Data based on a survey of 1,506 marketing and communications executives worldwide, representing all major industries. The survey was conducted in the fall of 2014, and follows a similar survey conducted in 2013.
TODAY
2013
43%
34%
92%
80%
Yet
of marketers say they take a trulyomni-channel approach to reaching customers.
admit that achieving consistency inomni-channel marketing remains a problem.
cite more accurate decisions as one benefit of using data.
cite faster decisions as a result of data.
of marketers routinely apply datato individualize messages and offers.
But only
83%
67%
59%
50%
44%
What are the most
challenging questions
marketers face today?
How can we better acquire and retain
customers?
How are marketing activities helping achieve corporate
objectives?
Are we meeting compliance regulations?
Executives revealed they are searching for a deeper understanding of customers.
Marketers using data
systematically:
TODAY78%
201336%
9 in 10 say
individualized
marketing is
a priority.
As they strive for a one-to-one connection with their customers,
The number of them looking to data-driven marketing for those insights has more than doubled since 2013.
Today, more marketers control customer data.
But much work remains to be done.