Download - Data artist, not a scientist
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You’re a Data Artistnot
a Data Scientist
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CALEB WHITMORE
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TEAM© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
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Harvard Business Review, October 2012http://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century/
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But what does a Data Scientist do?
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“…If there’s one thing that gives a job an indefinable allure, it’s that no one really knows exactly what you do, or how you do it; they just
know you do something important…”
By Judith Magyar, Strategic Communications Director, SAP Platform Solutionshttp://www.forbes.com/sites/sap/2014/01/21/data-scientist-sexiest-job-of-the-
century/© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
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“…If there’s one thing that gives a job an indefinable allure, it’s that no one really knows exactly what you do, or how you do it; they just
know you do something important…”
By Judith Magyar, Strategic Communications Director, SAP Platform Solutionshttp://www.forbes.com/sites/sap/2014/01/21/data-scientist-sexiest-job-of-the-
century/© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
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“…If there’s one thing that gives a job an indefinable allure, it’s that no one really knows exactly what you do, or how you do it; they just
know you do something important…”
By Judith Magyar, Strategic Communications Director, SAP Platform Solutionshttp://www.forbes.com/sites/sap/2014/01/21/data-scientist-sexiest-job-of-the-
century/© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
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???!
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OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
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OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
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OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
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OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
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OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
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OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
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OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
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OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
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OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
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What is the meaning of
life?© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
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42© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
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We Ask Questions
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Analytics is inherently
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Our job is about communicating
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Data
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Information
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Knowledge
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We are artists – our canvas and tools are just
different© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
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This is where creativity comes
into focus© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
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Creativity = problem solving
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Ultimatelydata is the sum of
human interactions
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Ultimatelydata tells the story
of us
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We Turn Data
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intoKnowledge
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intoWisdom
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intoInfluence
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INFLUENCE
WISDOM
KNOWLEDGE
DATA
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RESULTS
INFLUENCE
WISDOM
KNOWLEDGE
DATA
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Ultimatelydata is about
solving human problems
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Business Goals
Supporting Questions
Data to Answer Questions
Required Implementation to
get the Data
Report Configuration &
Access
Data Analysis & Answers
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Goals: Align With Your Business
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Business Goals
Supporting Questions
Data to Answer Questions
Required Implementation to
get the Data
Report Configuration &
Access
Data Analysis & Answers
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TipAsk Business Questions, NOT Metrics
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ExampleMetric Question
How many views to Page X?
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ExampleMetric Question
How many views to Page X?
Business QuestionWhich promoter is a
better partner?
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Business Goals
Supporting Questions
Data to Answer Questions
Required Implementation to
get the Data
Report Configuration &
Access
Data Analysis & Answers
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Business Goals
Supporting Questions
Data to Answer Questions
Required Implementation to
get the Data
Report Configuration &
Access
Data Analysis & Answers
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Business Goals
Supporting Questions
Data to Answer Questions
Required Implementation to
get the Data
Report Configuration &
Access
Data Analysis & Answers
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Business Goals
Supporting Questions
Data to Answer Questions
Required Implementation to
get the Data
Report Configuration &
Access
Data Analysis & Answers
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Ultimatelydata is about
solving human problems
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Thanks
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