Download - Dark Public Relations
YAP
ELAINE
LEADER
1st ASSTNUR
HIDAYAH
2nd ASST
SUZILA
3RD ASST NURUL
FATINAH
4THASST ASNA
MARYAM
Dark public relations gives
To popular people in sports,
entertainment, politics & education
•“runaway accelerator”.•US House community defines that their parts used for the cars were unsuited.•They called out the consumers & agreed to install a brake-override system which cost $1.1 billion.•For those owners who sold their cars at lowest rate between 1st Sept 2009-31st Dec 2010, Toyota paid $250 million in total.•They were put blames on customers in the beginning.•Toyota let outsiders to discover their crisis.•Their actions were too little & too late.•They made the customers losses plenty bugs by the dropped prices in market.
• “My God! They’re throwing guitars out there!” –this statement made Dave and his band realize that its regards to their properties.
• They were suffered just to claim from the United Airlines.• The result was negative.• Dave sang a song called “United Breaks Guitars” & it hit you
tube in a short time.• Only it took a huge community to know, United Airlines
respond to Dave about the claim.• Dave decided unaccepted the claim & asked them to give it
to charity.• Ignoring a small quantity of crisis would cause it to be
epidemic.• Should raise the customers with positive values and
encourage them to share with others.
my guitar!
CHRIS BROWN & RIHANNA
• Chris brown were reported to hit a women in a car and cause the woman suffered some visible injuries.
• It brought Chris Brown charged to felony criminal treats then he bailed on $50,000.
• The sources said the women alleged is Rihanna which they were couple before.
• But a rep of Rihanna told that she was well and thanked for the concern.
• This news gave a bad impact on their reputation since they were very known all over the world.
goodbye dude!!
NABILA HUDA
• Case wearing bikini at Mabul Island of Semporna, Sabah. • The picture spreaded on social networking sites, Instagram
& now this story has become a buzzword among fans of art.• Although she was divorced, the responsibility as a mother
and a father of Laila Keisha never because they take turns to look after their daughter.
• Even she does not publish any kinds of sadness in social media, she said to the press that she did not care about children.
• As popular or as good as anywhere else, we do not shy away from controversy, particularly one who was called her art.
• When the situation is reversed and the respondents are exposed to negative information about the brand, the transference of affect is mitigated.
TONYA
HARDING
• She was competing with other skates called Michalle Kwan for a champion of skating arena in US 1994.
• Her ex husband &3 others were alleged to hit Kwan’s knee that cause Kwan to withdraw the national championship.
• This case cause Harding returned to the U.S. to face charges of conspiracy to interfere with the investigation.
• Tonya Harding pled guilty, paid $110,000 fines, contributed $50,000 to the Special Olympics, and did 500 hours of community service at a soup kitchen.
• The most severe penalty was levied by the U.S. Figure Skating Association, which banned her for life from USFSA events.
• She then turns boxing with a plastic surgery on her face and put on a ton of weight but her career was quite short, she attributes to asthma.
• Her did affect image of sports arena in US.• Remind people to compete in a right & healthy ways.
• On November 25, 2009, The National Enquirer published a story claiming that Woods had an extramarital affair with New York City nightclub manager Rachel Uchitel, a claim she denied.
• On December 2, US Weekly of a voicemail message allegedly left by Tiger for a mistress, Woods released another statement which he admitted transgressions and apologized to all of those who have supported him, while reiterating his and his family's right to privacy.
• Over the next few days, more than a dozen women claimed in various media outlets to have had affairs with Woods.
• On December 11, he released a third statement admitting to infidelity and apologizing again, as well as announcing that he would be taking an indefinite break from professional golf.
• In order to clean up all these dark public relations, Woods announced that he would speak on Friday at a golf course to friends, colleagues and close associates.
tey tsun hang
• A former National University of Singapore (NUS) professor, Tey Tsun Hang was sentenced to 5 months jailed in Singapore for obtaining sexual favors and gifts from a female student in exchange for a better grade. Tey was found guilty of six charges of corruption over his relationship with student Darinne Ko in 2010.
• The NUS has terminated Tey Tsun Hang's employment with immediate effect.
• Tey has suffered an extreme shame from the publicity surrounding his lapse of judgment.
• He had a duty to nurture and impart correct moral values to them.
• However, instead of doing so, he took advantage of Darinne Ko and exploited her.
KHIR TOYO
• Dr Khir was found guilty of illegally obtaining for himself and his wife two lots of land and a house.
• The property was purchased for RM3.5 million although Ditamas had bought it for RM6.5 million on December 23, 2004.
• After a trial lasting more than a year, the Shah Alam High Court today found former Selangor ‘Menteri besar’ Dr Mohd Khir Toyo guilty of graft.
• Khir is charged under section 165 of the Penal Code, which is the lesser than Prevention of Corruption Act and the new Malaysian Anti-Corruption Commission Act.
• Former Selangor Mentri Besar, Dr Khir does not contest in the 13th general election.
• Khir Toyo's reputation has been damaged.• Expectations can be carelessly overblown, revealed as false in the
form of bad publicity and lead to disappointment and a loss of trust.
ROHAIZAT
• In late 2011, the National Feedlot Corporation(NFU) scandal became public knowledge.
• Shahrizat and her family were accused of misusing RM250 million in public funds meant for a state cattle ranch in.
• The court said the money from the Government was used to buy the units of One Menerung condominium.
• This case has caused its reputation damaged because of dishonesty in her capacity as a minister.
• The people have a bad impression on the leaders only know how to use public money arbitrarily.