STAGES OF LOCALIZATION
DARIAN SHIMY - @DSHIMY VP OF ENGINEERING, WEEBLY
EUROPEAN ENTREPRENEURSHIP & INNOVATION STANFORD ENGINEERING FEB 1, 2016
Trusted by 30 Million people worldwide
250M MONTHLY USERS
AS YOUR BUSINESS EVOLVES, SO MUST YOUR INTERNATIONAL STRATEGY.
STAGE 1 GETTING STARTED
DEMANDS FROM INTERNATIONAL USERS WOULD BE A GOOD PROBLEM TO HAVE.
Startup Founder
STAGE 1: GETTING STARTED
STAGE 2 EASY GROWTH
Country TrafficAustralia 2%Brazil > 1%Canada 10%China > 1%France > 1%Germany > 1%Great Britain 5%India 2%Mexico > 1%United States 80%
Country Traffic LanguageAustralia 2% EnglishBrazil < 1% PortugueseCanada 10% EnglishChina < 1% ChineseFrance < 1% FrenchGermany < 1% GermanGreat Britain 5% EnglishIndia 2% Hindi/EnglishMexico < 1% SpanishUnited States 80% English
ONE SIZE FITS ALLSTRATEGY
MEANT TO SAY
DRAG AND DROP
ACTUALLY SAID
DRAG AND SPILL THE WATER
MEANT TO SAY
TRUSTED BY 30 MILLION PEOPLE WORLDWIDE
ACTUALLY SAID
YOU TRUST THE WORLD HAS 30 MILLION PEOPLE
TRY IT FREE
KOSTENLOS AUSPROBIEREN
WE SAID ‘LOCALIZATION’ BUT YOU HEARD ‘TRANSLATION’
- European Customer Base
STAGE 2: LOCALIZATION
THIS FEELS LIKE WORK
STAGE 3 DRIVE GROWTH
COUNTRY TARGETSTRATEGY
THERE IS NO SINGULAR STRATEGY
QUESTIONS(IF YOU DON’T HAVE ANY QUESTIONS, YOU WEREN’T PAYING ATTENTION.)