Download - Daiso Japan
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Japan is 100yen store (is equal to S$1.6) In Singapore is
S$2 with one
item.
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Targeting
There are just some example. All theconsumer with different age or gender,if want to buy the budgeting productscan find in DAISO.
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1. Brunei
2. China, shanghai
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1. Nation condition: most of product s rely on import.
2.Wealthy economy: GDP per capita is $48000.
3.Market environment: Government preferential policy -food, industrial machinery and non-alcoholic beverages canduty-free imports
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1. China is the fastest growing emerging market.2. Demographics of the China.
3. The GDP of China become the second in the world.
4. Shanghai is a global city, with influence in commerce,culture, finance, media, fashion, technology, andtransport. It is a major financial center and the busiest
container port in the world.
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Franchising for Shanghai
Franchising product/trade franchising emphasizes the product orcommodity to be sold, while business format franchising focuses on ways ofdoing business. And reasons for global franchising are market potential,financial gain, and saturated domestic market. So we chosen China andBrunei.
Pros for Shanghai- a lot of consumers- Daiso is blank market in Shanghai- similar culture
- talent market of staff
Cons for Shanghai- more competitors- some people standard of living is lower than other country
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Pros for Brunei- high-end consumer group
- Daiso also is blank market in Brunei- less competitors- geographic location( island country)
Cons for Brunei- under-population- different culture- different religion and state system withJapan
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Economic environmentChina is developing country, but more consumers
- Brunei is developed country, more rich person- Other countrys economic is overtop or low( such as French,
Africa and so on) Standard of living
- moderate living standards- more young people and large group potential consumer
Culture environment- others countrys culture is world of different with Asia( such asRussia, America and so on)- Shanghai and Brunei are all belongs to Asia , so value and
attitude is similar with Japan
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Why we choice Products adaptation and communication tothe two new market.
-Make sure products fit with the new market Culture andconsumers daily uses in life. At the current consumptionpatterns, use diversity of products choice as thecompetitive strengths to entry new markets, and alsoDaisos products are more closely to consumers life, its
means products all mostly adapt to the two market.
In almost sell all goods are developed by ourselves ,developing unique goods to meet the needs of customersfor all kinds of goods in the new market
adaptation and communication
adaptation:
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In the light of The two new market consumers, everymonth released 1000 a new product to increase thediversity of the goods
Although the cost price is high, huge budget to Daiso in theoperation, but we still continue providing high-qualityproducts, it will be possible to be appreciated by
consumers.
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Break uniform price, or to fit consumers needs products must
choose carefully in Brunei. For China consumers will easily
accept products. In Brunei to attract more consumers attention
make sure the products will adapt to the market.
To reduce the number of new monthly shelves, and theintroduction of POS(point-of-sale) analysis guest real demands.
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To mention consumers shopping with s in distinctiveuniform price about 10RMB and $2 in China and Brunei,not only to attract customers eyes, but also emphasize
stores selling goods are all imported from Japan, it meansproducts quality are guarantee.
-Daiso brand strategy
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is try to use the brand to communicate withconsumers that in times of economic downturn, Walletshrinks down Valuable products are the best choices,
products quality makes Daiso to have the opportunity tosucceed in the two new market.
-adaptation:
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Want to save money and money limited ethnic groups
The price sensitive consumer groups.
Meet consumers' shopping habits.
Daiso try to give benefit to
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Competitors have innovation breakthrough, lead to the originalproduction and distribution technology behind
Focus on pursuit of low cost, less understanding to the needs oftheir customers
Competitors imitate core ability, copy cost leadership strategy ofindustry
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Good future prospective
Good reputation of our brand, well know in the industry.
Experienced at management and marketing. Products close to consumers life , satisfied Consumers
needs
ShangHai and Brunei has the strongly consuming ability
the great potential for development.
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We have the confident wewill do well in the two newmarket.
We will also become wellknow and fast enlargedmarket in the regions inChina.
Brunei to be accept by thismarket , we also havefurther plan in there.
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THE ENDTHANK FOR YOUR
ATTENTION