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Mercedes-Benz Vans at a Glance.
Edition 2011.
125! years inventor o the automobile
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Contents.
Management Team o Mercedes-Benz Vans 4
Good Prospects or 2011 5
Daimler at a Glance 6
Financial Figures 8
Sales Perormance
9Market Position 10
Ancestors: The Benz Delivery Vehicle
and the Daimler Business Vehicle 12
Highlights 2010/2011 14
Production Sites 20
Product Range Mercedes-Benz Vans 24
Press Contacts 28
Daimler Brand Portolio 30
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Management Team
o Mercedes-Benz Vans.
4 | | 5
Dr. Heinrich
Weiss
Head o
Production
Mercedes-Benz
Vans
Andreas
Burkhart
Head o Sales
and Marketing
Mercedes-Benz
Vans
Dr. Sascha
Paasche
Head o
Development
Mercedes-Benz
Vans
Martin Schad
Head o
Finance and
Controlling
Volker Mornhinweg
Head o Mercedes-Benz Vans
Good Prospects or 2011
In 2010, all o the segments o the van business rebounded. As a re-
sult, Mercedes-Benz Vans was able to substantially increase its sales
and earnings compared to the previous year, with the number o unit
sales rising by more than one third. This trend was supported by the
newly presented Vito van as well as by the Viano minivan with their
new, uel-ecient engines.
The characteristic eatures o the new Mercedes-Benz Vito include
BlueEFFICIENCY technology, a greater payload, a new chassis, less
interior noise, and an upgraded driver area. The vehicle consumes up
to 1.5 liters less uel than the predecessor models, and CO2
emissions
are lower as well. In addition, the Mercedes-Benz Viano minivan also
sets even higher standards or comort and eciency than the prede-
cessor model. We are also writing a new chapter in the story o light
commercial vehicle drive technology by becoming the rst automaker
to introduce a van eaturing a battery-electric drive ex works: the Vito
E-CELL. A small batch o 100 units o this vehicle have been out on
the streets o Berlin and Stuttgart since summer 2010 as part o a
project conducted by the German Ministry o Transport, Building, and
Urban Development (BMVBS). Production o the ollow-up series be-
gan in February. This batch will comprise more than 2,000 units or
customer use.
The positive sales trend posted by Mercedes-Benz Vans in 2010 will
continue this year. We will introduce the current model generation othe Sprinter in Latin America in 2011, thereby substantially enhancing
our product range there. In addition, the Sprinter, the most successul
vehicle o its kind worldwide, will also be introduced in China in 2011.
Sincerely,
Volker Mornhinweg
Head o Mercedes-Benz Vans
IntroductoryRemarks
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Daimler at a Glance.
Employees (31.12.)
2010 2009
Total 260,100 256,407
Germany 164,026 162.565
United States 18,295 17,697
Rest of World 77,779 76,145
By divisionsMercedes-Benz Cars 96,281 93,572
Daimler Trucks 71,706 70,699
Mercedes-Benz Vans 14,557 15,226
Daimler Buses 17,134 17,188
Sales Organization 48,299 47,625
Daimler Financial Services 6,742 6,800
Amounts in millions of EUR
2010 2009
Revenue 97,761 78,924
Western Europe 38,478 36,458
thereof Germany 19,281 18,788
NAFTA 23,582 19,380
thereof United States 20,216 16,569
Asia 19,659 12,435
thereof China 9,094 4,349
Other markets 16,042 10,651
By divisions
Mercedes-Benz Cars 53,426 41,318
Daimler Trucks 24,024 18,360
Mercedes-Benz Vans 7,812 6,215
Daimler Buses 4,558 4,238
Daimler Financial Services 12,788 11,996
Amounts in millions of EUR
2010 2009
EBIT 7,274 -1,513
Value Added 2,773 -4,644
Net profit (loss) 4,674 -2,644
Earnings (loss) per share (in EUR) 4,28 -2,63
Investment in property, plant and equipment 3,653 2,423
Research and development expenditure 4,849 4,181
The companys founders, Gottlieb Daimler and Carl Benz, made his-
tory with the invention of the automobile in the year 1886. 125 years
later, in anniversary year 2011, Daimler AG is one of the worlds most
successful automotive companies. With its divisions Mercedes-Benz
Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and
Daimler Financial Services, the Daimler Group is one of the biggest
producers of premium cars and the worlds biggest manufacturer
of commercial vehicles with a global reach. Daimler Financial Serv ices
provides its customers with a full range of automotive financial ser-
vices including financing, leasing, insurance and fleet management.
As an automotive pioneer, Daimler continues to shape the future
of mobility. The Group applies innovative and green technologies to
produce safe and superior vehicles which fascinate and delight itscustomers. With the development of alternative drive systems, Daimler
is the only vehicle producer investing in all three technologies of
hybrid drive, electric motors and fuel cells, with the goal of achieving
emission-free mobility in the long term. This is just one example of
how Daimler willingly accepts the challenge of meeting its responsi-
bility towards society and the environment.
Daimler sells its vehicles and services in nearly all the countries of
the world and has production facilities on five continents. In addition
to Mercedes-Benz, the worlds most valuable automotive brand,
Daimlers brand portfolio includes smart , Maybach, Freightliner,
Western Star, BharatBenz, Fuso, Setra, Orion and Thomas Built Buses.
The company is listed on the stock exchanges of Frankfurt and
Stuttgart (stock exchange symbol DAI). In the year 2010, the Daimler
Group sold 1.9 million vehicles and employed a workforce ofmore than 260,000 people; revenue totaled 97.8 billion and EBIT
amounted to 7.3 billion.
DaimlerataGlance
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Sprinter
Vito
Vario
Viano
Mercedes-Benz Vans.
Financial Figures.
Sales Perormance.
Total
224,224
2010
Total
267,245
2005
Total
256,895
2006
Total
287,198
2008
Total
289,073
2007
Total
165,576
2009
104,669
143,695
163,677157,212
184,341
79,058
20,222
5,291
17,149
4,706
76,951
4,760
15,574
2,892
21,76075,445
55,877
2,976
11,668
46,260
Sales o Mercedes-Benz Vans(in units)
184,349
78,288
20,178
4,375
2010 2009
Unit sales
Western Europe
224.224 165.576
thereof Germany
156.775 128.134
Eastern Europe
62.193 58.185
U.S.
16.404 10.980
Latin America (excluding Mexico)
10.482 1.604
China
12.528 9.453
12.151 1.302
2010 2009
EBIT 451 26
Revenue 7.812 6.215
Return on sales 5,8 % 0,4 %
Investment in property, plant and equipment 91 113
Research and development expenditure 267 193
of which capitalized 29 0
Production
Unit sales
Employees (December 31)
156.667
165.576
15.226
227.975
224.224
14.557
Total
Other Markets 15.884 14.103
+ 35 %
+ 22 %
+ 7 %
+ 49 %
+ 553 %
+ 33 %
+ 833 %
+ 13 %
Mercedes-BenzVans:
FinancialFigures
SalesPerformance
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Ancestors: The Benz Delivery Vehicle
and the Daimler Business Vehicle
It was back in the age when cars still looked like carriages, with big spoked
wheels at the rear and smaller ones at the ront. The driver had a raised
seat like a coachman; the only dierence was that he had his hands on
a steering wheel instead o holding the reins. Gottlieb Daimler presented
and delivered the worlds rst truck on October 1, 1896. It was equipped
with a our-horsepower (hp) two-cylinder engine and had a payload o
1,500 kilograms (kg). Shortly thereater, Carl Benz introduced his own
commercial vehicle the Benz Delivery Vehicle on December 5, 1896.
Considered to be the worlds rst motorized van, it was delivered to the
Du bon March department store in Paris. In December 1897 Daimler-
Motoren-Gesellschat began oering the Daimler Business Vehicle series.
The models had payloads o 500, 800, 1,200, and 2,000 kg, and engines
with outputs o three, our, six, eight, and ten hp.
These vehicles are the ancestors o Europes most advanced range o
vans, which comprises the Mercedes-Benz Vito, Sprinter, and Vario. The
history o Mercedes-Benz own van production series really got going in
1955, when the brand presented its rst postwar van at the IAA in Frank-
urt: the L 319. This vehicle was later replaced by the T2 and the T1. In
1986 Mercedes-Benz added the T2 (LN1), whose current successor is the
Vario. The light trucks versatility provides municipalities, delivery com-
panies, and bus operators with an ideal basis or a broad range o dier-
ent applications. Through the introduction o the L 206 and the L 306 in
1971, Mercedes-Benz expanded its commercial vehicle lineup to include
the compact van segment below 3.5 tons GVW, which today is covered by
the Vito product range.
A particularly successul representative o the Mercedes-Benz van lineup
is the Sprinter, which was launched on the market in 1995. With cumu-
lative sales o almost two million units, the Sprinter is the best-selling
vehicle o its class in Europe. Today it can be ound in more than 100
countries around the world. The reasons or this success are the vans
customized vehicle concepts; wide range o body and weight variants;
superior engines; a pleasing, timelessly modern design; and an especially
unctional cab. The Sprinter also has an extensive array o standard-tted
saety eatures, including numerous cutting-edge assistance systems.
Daimler is the global leader or such systems, which it is urther rening
or its entire commercial vehicle range.
Its thereore no wonder that the Sprinter has won many trophies and
awards during its career. They include the German Commercial Vehicle
Award, the Van o the Year title in several countries, and the highest
van rating in various surveys to select the best commercial vehicles. The
James Cook camper van, a travel variant, has been honored with the
title Camper Van o the Year. As a result o all these distinctions, the
Sprinter has won more awards than almost any other van in history. The
new Sprinter NCV3 was added to the van lineup in 2006, and the vehicle
has continued to be a success despite the general market slump during
the recent global recession.
1896: Benz Delivery Vehicle 1897: Daimler Business Vehicle
L319 T2 - O 309
T1 T1 - LN1
Sprinter NCV3
125! years inventor o the automobile 125! years inventor o the automobile
Mercedes-BenzVans:
Ancestors
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A distinctive character: The new generation o the
Mercedes-Benz Viano
Assembly o the frst customer vehicle at Fujian Daimler
Automotive in Fuzhou, China
Highlights 2010/2011.
2010nApril:
The rst Viano and Vito vans to be manuactured by Fujian Daimler Au-
tomotive (FJDA) roll o the assembly line in the Chinese city o Fuzhou
(Fujian province). The vans are produced in China by a joint venture
established between Fujian Motors Group (FJMG), China Motor Corp.
(CMC), and Daimler AG in 2007. Says Lian Xiaoqing, the CEO o FJDA,
We have successully produced the rst Viano and Vito units. For us,
this step marks the beginning o a new era o development. And Ul-rich Walker, Chairman and CEO o Daimler Northeast Asia, adds, The
Mercedes-Benz Viano/Vito and Sprinter multipurpose vehicles are ex-
tremely well suited to the needs o businesses and amilies.
nAugust:
The new generation o the Mercedes-Benz Viano sets new standards
or minivans. The ecient new drive system is unparalleled, eaturing
BlueEFFICIENCY technology or maximum uel economy and environmen-
tal compatibility. This drive technology encompasses demand-controlled
ancillary components, an ECO start-stop unction, low rolling-resistance
tires, and other eatures. The Vianos smoothly running our and six-cylin-
der diesel and gasoline engines cover a range o outputs extending rom
100 kilowatts (kW) (126 hp) to 190 kW (258 hp). With its modied and
retuned model-specic ront and rear axles, the chassis ensures great
driving pleasure, saety, and comort. And last but not least, the Vianos
updated look is modeled along the lines o the current Mercedes-Benz
cars, giving it a very distinctive design.
The new generation o the Vito is presented at the same time. The vehicle
is robust, durable, and reliable, making it the right van or even the tough-
est jobs. The Vito also benets rom the new engine generation, as well
as rom a retuned chassis with a model-specic arrangement or goods
or passenger transport, and a driver-riendly cab. As ar as the panel van
and Mixto versions are concerned, durability is at the top o the agenda;
with the crewbus, the ocus is on the ride comort o the rear passengers.
nSeptember:
At the IAA Commercial Vehicles show in Hanover, Europcar the larg-
est rental vehicle company in Europe acquires 200 Mercedes-Benz
Sprinter 313 CDI panel vans. The Paris-based company oers around
190,000 vehicles or rental at 5,300 rental locations in more than 150
countries. In Germany, Europcar oers Mercedes-Benz rental vans at
more than 577 locations.
n September:
One o the greatest attractions at Daimlers IAA presentation is the
world premiere o the Vito E-CELL. The new Sprinter LGT also makes
its debut at the commercial vehicle show in Hanover. Given appropriate
operating conditions, the cost o the vans BlueEFFICIENCY liqueed
petroleum gas technology can quickly be recouped due to the compara-
tively low cost o the uel. The vehicles gas tank is positioned under
the cargo area foor and holds 76 liters o liqueed gas, which gives the
Sprinter LGT a range o about 500 kilometers (km). Because it has a
bivalent design, the Sprinter LGT can also carry 100 liters o gasoline in
order to extend the vehicles range. Like the NGT natural gas variant, the
engine o the Sprinter LGT has an output o 115 kW (156 hp), complies
with the Euro 5 emissions standard, and has a maximum torque o 240
newton meters (Nm). The Sprinter LGT is available in several dierent
versions: as a panel van, crewbus, chassis with cab, and twin cabin. For
Highlights
2010/2011
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each variant, the van is available with a wheelbase o either 3,665 mil-
limeters (mm) or 4,325 mm. The van has a gross vehicle weight o 3.5
tons. In addition to introducing the new Sprinter LGT, Mercedes-Benz
adds more variants to the Sprinter NGT product range. The new ver-
sions include the Sprinter NGT with a twin cabin and the crewbus with
monovalent natural gas drive. The Sprinter LGT panel van is now also
available with a gross vehicle weight o 3.88 tons, while the chassis also
comes in 3.5-ton and 4.25-ton GVW versions.
nOctober:
An independent panel o experts rom the postal and logistics sec-
tor presents the Vito E-CELL with the Postal Technology InternationalAward 2010 in the category Transport/Logistics Innovation o the Year.
The award, which has been presented since 2009, honors outstanding
developments in the area o logistics, automation technologies, innova-
tive delivery systems, and environmental protection. Together with its
online edition, the Postal Technology Internationaltrade magazine pro-
vides decision-makers rom the logistics and postal sectors worldwide
with all the latest sector news. The award is presented during the annual
Post Expo logistics trade air in Copenhagen, Denmark. Commenting on
the award presentation, Volker Mornhinweg, Head o Mercedes-Benz
Vans, says, Im particularly pleased that we have been able to introduce
our innovative Vito E-CELL to this important customer group in such a
positive way.
nDecember:
Shortly beore the end o the year Mercedes-Benz Vans receives its big-
gest order ever in Germany. The contract rom Deutsche Post DHL is
or 1,300 Mercedes-Benz Sprinter 310 CDI vans with 3.5 tons GVW and
an integral box body rom SAXAS Nutzahrzeuge Werdau AG. All o the
vehicles are to be equipped with the latest version o the ESP stability
program as standard. This system determines the weight and position
o the reight in order to optimize the vehicles stability. The order also
encompasses a comprehensive service package with a duration o up
to nine years. The package includes the maintenance and repair o the
1,300 vehicles, delivery and pickup o the vans, a tire service, and the
associated vehicle management. Mercedes-Benz Vans has prevailed
over the competition or several reasons. They include the vehicles high
technological standards, high durability, ergonomic driver area, raised
roo, and low rear-entry eature.
Daimler AG and the Russian commercial vehicle manuacturer GAZ sign
a memorandum o understanding regarding the production o Sprinter
vans. Plans call or the local production o engines, transmissions, axles,
and other components. Depending on the results o several easibility
studies, Mercedes-Benz Vans plans to work together with GAZ in 2011 to
prepare the production acility in Nizhny Novgorod or the assembly o
vehicles and components. Once production has been ramped up, about
25,000 Sprinters will roll o the locations assembly line every year.
Daimler will organize the vehicles sales and service through the exist-
ing Mercedes-Benz dealership network, which will be supported in the
uture by selected GAZ retailers.
2011nFebruary:
In a rerun o 2010, Mercedes-Benz Vans is declared the undisputed
winner in the Vans category o this years Image Award competition o
the renowned VerkehrsRundschau automotive magazine. The ranking isZero-emission city driving with the Mercedes-Benz Vito E-CELL
In a symbolic gesture, Volker Mornhinweg, Head of Mercedes-Benz
Vans, presents a Sprinter key to Thomas Zuber (right), Head of Letter
and DHL Package Delivery at Deutsche Post DHL
Highlights
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based on a representative survey that assesses the image and amiliar-
ity o leading suppliers o commercial vehicles, as well as products and
services or commercial vehicle feets. Mercedes-Benz has always won
the award in previous years. This year the operators o small feets award
the Mercedes-Benz vans 812 o a maximum o 1,000 image points. The
owners o medium-sized and large feets even give 823 image points to
the Mercedes-Benz lineup o Sprinter, Vito, and Vario vans.
Every year, automotive editors rom Finland, Sweden, and Norway get
together to put vans o up to three tons GVW through their paces in ice
and snow. The event is an initiative o the Finnish automotive magazine
Auto, tekniikka ja kuljetus. This time around, the Arctic Van Test 2010 is
won by the Mercedes-Benz Vito 116 CDI. The test criteria include han-
dling, uel consumption, load capacity, and driving per ormance, as well
as arctic-specic attributes such as cold-start behavior, heating, and
mirror and window de-icing.
nMarch:
Since March, the Stuttgart police department has been using the
Mercedes-Benz Vito E-CELL in its daily operations. The vehicle has anall-electric drive, which makes it very quiet and absolutely emission-
ree. The Vito E-CELL is not an experimental vehicle; instead, it is a
ull-fedged van that can be used in everyday operations. The batteries
o the Vito E-CELL are located underneath the cargo bed in order to
save space. The state-o-the-art batteries are very powerul and du-
rable lithium-ion units. They have a capacity o 36 kilowatt-hours, giving
the vehicle a range o around 130 km. The Vito E-CELLs electric motor
has an output o 60 kW and delivers 280 Nm o torque.
In Deutsche Posts delivery center in Waiblingen, Andreas Burkhart,
Head o Sales and Marketing at Mercedes-Benz Vans, presents the keys
or seven Mercedes-Benz Vito E-CELLs to Uwe Brinks, Board o Man-
agement Member o Deutsche Post DHL. Including the ve vehicles it
operates in Berlin and three other units o the environmentally riendly
van it uses elsewhere, Deutsche Post now has a feet consisting o 15
Vito E-Cells. This is the largest feet o all-electric Vitos currently being
used in continuous operation by a customer.
The Mercedes-Benz Vito 116 CDI during the Arctic Van Test
Andreas Burkhart, Head o Sales and Marketing at Mercedes-
Benz Vans (right), presents seven new Vito E-CELLs to Uwe
Brinks, Board o Management Member o Deutsche Post DHL
From let to right: Bo Andersson, Head o the GAZ Group, and
Volker Mornhinweg, Head o Mercedes-Benz Vans, at the sign-
ing o the memorandum o understanding (MoU) in the pres-
ence o Russian Prime Minister Vladimir Putin (center) and GAZ
employees
Highlights
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ProductionSites
Production Sites.
Vitoria, Spain
Dsseldor, Ludwigselde,
Stuttgart, Germany
Charleston (SC)
Gonzlez Catan, Argentina
Fuzhou, China
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ProductionSites
Dsseldor
Germany
Ludwigselde
Germany
Stuttgart
Germany
Vitoria
Spain
Charleston
U.S.
Gonzlez Catan
Argentina
Fuzhou
China
Number o employees 6,583 Number o employees 85 Van assembly plant
(Sprinter)
Van body and assembly plant
(Sprinter)
Number o employees 2,104 Number o employees 1,323 Van body and assembly plant
(Sprinter)
Van body and assembly plant
(Sprinter)
Number o employees 1,137 Number o employees 1,800
Van body and assembly plant
(Vito, Viano, and Sprinter)
Central operations and
development
Number o employees 3,315 Van body and assembly plant
(Vito and Viano)
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ProductRange
Mercedes-BenzVans
Product Range
Mercedes-Benz Vans.
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| 2726 |
Mercedes-Benz
Vito
Permissible gross vehicle weight 2.77 to 3.2 t
Wheelbase lengths 3,200, 3,430 mm
Variants Panel van, crewbus, Mixto
Engines/output Diesel 70, 100, 120, 165 kW
Gasoline 190 kW
E-CELL 60 kW
Mercedes-Benz
Sprinter
Mercedes-Benz
Viano
Permissible gross vehicle weight 2.77 to 3.05 t
Wheelbase lengths 3,200, 3,430 mm
Variants 3 equipment lines
Viano Marco Polo
Engines/output Diesel 100, 120, 165 kW
Gasoline 190 kW
Permissible gross vehicle weight 3.0 to 5.0 t
Wheelbase lengths 3,250, 3,665, 4,325 mm
Variants Crewbus, panel van, fatbed truck,
chassis, twin cabin
Engines/output Diesel 70, 95, 120, 140 kW
Gasoline 115, 190 kW
NGT/LGT 115 kW
Mercedes-Benz
Vario
Permissible gross vehicle weight 6.0 to 8.2 t
Wheelbase lengths 3,150, 3,700,4,250, 4,800 mm
Variants Chassis, panel van, fatbed truck,
dump truck, twin cabin
Engines/output Diesel 95, 115, 130 kW
ProductRange
Mercedes-BenzVans
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| 2928 |
Mercedes-Benz Vans
Press Contacts.
Heinz Gottwick
Head o Global Communications
Daimler Trucks, Buses & Vans
Tel. +49 (0) 711-17 4 15 25
Fax +49 (0) 711-17 5 20 06
e-mail: [email protected]
Uta Leitner
Head o Global Business Communications
Commercial Vehicles
Tel. +49 (0) 711-17 4 15 26
Fax +49 (0) 711-17 5 20 06
e-mail: [email protected]
Michael Gutzeit
Head o Product and Business Communications
Mercedes-Benz Vans,
R&D Communications Commercial Vehicles
Tel. +49 (0) 711-17 5 24 10
Fax +49 (0) 711-17 5 20 30
e-mail: [email protected]
Sebastian Michel
Business Communications Commercial Vehicles
Mercedes-Benz Vans, Daimler Buses,
Dsseldor, Ludwigselde, Mannheim, and
Neu-Ulm plants
Tel. +49 (0) 711-17 4 15 60
Fax +49 (0) 711-17 5 20 06
e-mail: [email protected]
Albrecht Eckl
Product and Business Communications
Mercedes-Benz Vans
Tel. +49 (0) 711-17 5 21 31Fax +49 (0) 711-17 5 20 38
e-mail: [email protected]
Katja Bott
Head o Communications
Commercial Vehicles International
Tel. +49 (0) 711-17 4 97 84Fax +49 (0) 711-17 5 16 07
e-mail: [email protected]
Lisa Kost
Test Vehicles Mercedes-Benz Vans
Tel. +49 (0) 711-17 5 21 61
Fax +49 (0) 711-17 5 20 30
e-mail: [email protected]
Martin Adam
Commercial Vehicles R&D,
Communications
Tel. +49 (0) 711-17 5 55 10
Fax +49 (0) 711-17 5 20 38
e-mail: [email protected]
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Mercedes-Benz Cars
Daimler Trucks
Mercedes-Benz Vans
Daimler Buses
Daimler Financial Services
Daimler Brand Portolio.
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Daimler AG
Stuttgart (Germany)
www.daimler.com