Download - Daigou is Not a Dirty Word - Bastion S&GO
代购 Daigou is not a dirty wordChina Digital Conference - 11 November 2015 - Four Seasons Hotel Sydney
ChAFTA
Collecting Free Trade Agreements Australia has a multilateral FTA with New Zealand and ASEAN countries. Bilateral FTAs are in force with Chile, Korea, Japan, Malaysia, New Zealand, Singapore, Thailand and the United States. Signed with CHINA and Trans Pacific Parntership
Australia’s Two Way Trade with China 2013-14
% SHARE OF TOTAL TRADE
23.9% 21.8% 13.8%
YEAR ON YEAR % GROWTH
5 YEAR TREND% GROWTH
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5
Australia’s Tea Change C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5
Shifting demographics with increased Chinese and Indian migration Mapping Multicultural Melbourne
Understanding Australia’s Chinese CommunityC H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5
Old school connections. Second and Third generation
Power brokers
The allure and power of international students - misunderstood
International Students
Migrant community - seeking to connect with local Australian culture
Influencers Not just a single Chinese community - many different teams
Diversity
$OCIAL CURRENCY
代购 Daigou
Buyers Agents make up 91% of the 855,000+ Australian products and services listed on TaoBao
代购
Buyers Agents in Australia C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5
BUYERS AGENT
澳大利亚AUSTRALIA
4,650 Buyers Agents in Australia
advertising Australian products
The dangers of daigou C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5
Backlash from local market Fake goods - repackaged Branding and translation issues
The opportunity C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5
Authenticity Not being in China Unique Value Proposition - Clean & Green - Innovation - Quality - Exclusivity
Rules & Regulations
Crowded Market
Swim with the locals
OVER TO YOU
Q&A
C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5
代购 Daigou is not a dirty wordChina Digital Conference - 11 November 2015 - Four Seasons Hotel Sydney