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SUMMER TRAINING PROJECT REPORT
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CUSTOMER’S PERCEPTION TOWARDS EQUITY TRADING
SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION(BANKING & INSURANCE) 2008-2011
UNDER THE GUIDANCE OF SUBMITTED BY:
Dr. LOKESH JINDAL NIKITA GUPTA
ASSOCIATE PROFESSOR ENROLLMENT NO. – 0931471808
DEPARTMENT OF MANAGEMENT BBA(B&I) 5th SEM
MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
PSP Area, Plot No. 1, Sector 22, Rohini Delhi 110086
DECLARATION
I hereby, declare that the project work entitled ”CUSTOMER’S PERCEPTION
TOWARDS EQUITY TRADING” is a genuine work done by me, and all the
information collected is authentic to the best of my knowledge. The work done by
others referred has been properly acknowledged.
NIKITA GUPTA
BBA(B&I) V SEMESTER (BATCH: 2008-2011)
ENROLLMENT NO. - 0931471808
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
CERTIFICATE
This is to certify that Report entitled “CUSTOMER PERCEPTION TOWARDS
EQUITY TRADING ” which is submitted by NIKITA GUPTA in partial
fulfillment of the requirement for the award of degree of Bachelor of Business
Administration (B&I) to G.G.S.I.P.U, Kashmere Gate, Delhi, is a record of the
candidate own work carried out by her under my supervision. The matter
embodied in this project is original and has not been submitted for the award of
any other degree.
SUPERVISIOR:
Dr. LOKESH JINDAL
ASSOCIATE PROFESSOR
DEPARTMENT OF MANAGEMENT
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ACKNOWLEDGEMENT
It has been rightly quoted that each milestone turned over, is an outcome of man’s
sincere endeavors. Though, at the start of any ambitious project, one always encounters
certain difficulties. However, overcoming those difficulties, completing the project as
well as making it a success, greatly depends on the encouragement, inspiration and help
given by many people. We too, without the encouragement, inspiration and by taking
help of others, would not have been able to complete our research project, successfully.
This research project was a great source of learning and a good experience as it gives us
an opportunity to correlate the theoretical knowledge which we had gained from our
teachers and well wishers, with practical facts and aspects. Though fulfilling the
ambitions one always encounters with certain difficulties, however overcoming these
difficulties and making the project a success entirely depends upon the encouragements,
inspirations and help rendered by the staff members of the organization.
All that what we gain through this research project is just because of Dr. Lokesh
Jindal, who had given us a chance to express our creative ideas in front of all in the
shape of this research project. We would like to express our sincere gratitude to him for
his valuable assistance and for his frothier valuable suggestions that have greatly
improved the quality of the research project and helping us to complete the project to
the satisfaction of all. He had given us full liberty to do this research and guided us from
the initial stage till completion of project with his whole hearted involvement and
guidance.
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We could not possibly name everyone who has contributed significantly to our research
project, but, I would like to thank all the individuals who have assisted us in one way or
the other by providing their positive cooperation to complete our research project in a
significant manner. Without their support and encouragement, it will be difficult to
complete the undertaken research project.
Our apologies if we have inadvertently omitted anyone to whom acknowledgement is
due. Though we had taken care of each and every fact but if any shortcomings,
omissions, and over simplifications arises, then for that we will take absolute
responsibility. Any deficiency or inaccuracy likely to attract your attention may kindly
be brought to the notice for improvement. Constructive suggestions are always
welcome.
In the need, I would like to thank that my supreme authority which rests above all-THE
ALL MIGHTY God who has blessed me with opportunity to work with such a good
people. I sincerely pray to God to give me courage and will, to work harder & harder all
through my life.
NIKITA GUPTA
BBA(B&I) V SEMESTER (BATCH: 2008-2011)
ENROLLMENT NO. - 0931471808
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EXECUTIVE SUMMARY
Investment is nothing but the saving of an individual, which is remind after
satisfying day-to-day necessity. He invests it somewhere to earn some returns on
the saving. The investors has many choices to invest his money e.g. Saving
Deposit, Fixed Deposit, Insurance Policy, Company Deposits, Capital Market,
Properties and many other among all the option he have to choose one or two to
invest his money and take care of not loosing the money in whatever he invest.
It is not possible to study all the ingredients/options in such a short span of 45
days. Therefore I have chosen the customer’s perception to study as the title
given is “CUSTOMER’S PERCEPTION TOWARDS EQUITY TRADING”.
Moreover, reason behind choosing “DATABASE INVESTMENT SERVICES
(I)LIMITED” for doing the project because it is purely a broking firm whole
time engaged in the stock market’s operation. In addition, it has number of
customers in Delhi. The project work is carried out for 45 days and I have
worked as full time management trainee in Delhi.
I have visited number of new investors who want to invest the market, the
questionnaire, and formal meeting and normal decision with the clients helped
me for collecting valuable information for the study of market and investors. It
is also useful for me to reach to the conclusion of the project. Most of them are
in the age bracket of 30 – 40 years, I think this age group people are very
enthusiastic to do anything and want to achieve things in shorter span of time.
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
Therefore they attracted towards stock market. Because of volatile stock market
gives higher return as well as losses to the investors.
The end result I found after doing the whole exercise is that the investors
expectations are very high they want more returns from short and small
investment.
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
TABLE OF CONTENTS
CHAPTER
INTRODUCTION
1.1Purpose of the study………………………………………………..1
1.2Research Objectives of the study…………………………………..1-2
1.3Research Methodology of the study………………………………..2
1.3.1 Research Design................................................................................3
1.3.2 Data Collection …………………....................................................3
1.3.3 Research design
1.3.3.1 Population……………………………………….....................…3
1.3.3.2 Sample size………………………………………........................4
1.3.3.3 Sampling technique……………………………………..............4
1.3.4 Method of data collection……………………………...................4-6
1.3.4.1 Instrument for data collection…………………………...............6
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
CHAPTER-2
COMPANY PROFILE........................................................................8-9
THEORY OF SHARE MARKET...................................................10-15
CHAPTER -3
FINDINGS & ANALYSIS……………………………............................16-28
CHAPTER -4
SUGGESTIONS………………………….………….......................................29
CHAPTER -5
CONCLUSIONS & LIMITATIONS
CONCLUSIONS……….…………………………………................................30
LIMITATIONS...................................................................................................31
Bibliography
Annexures..................................................................................................... i-v
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
CHAPTER -1
INTRODUCTION
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
1.1 PURPOSE OF THE STUDY
The objective which leads me to do this report was my strong desire to
know about the equity trading.
Second, i want to explore that what is the customer’s perception towards
equity trading. How they are influenced by this.
It would be helpful to take stock of the prevailing trend of the investor
public in any city.
The question that came into my mind at that time was from where will i learn all
this and the answer which i got for this question was in the form of my project
title. Since this is been a good opportunity for me so, I decided to take up
this project.
1.2 RESEARCH OBJECTIVE
The objective of this study is to understand the conditions prevailing among the
investing public. Considering the cost involved, time factor and lack of
awareness of efficient data gathering techniques and tools for analysis, all the
online-share trading public may not be covered. It may not be possible to arrive
at the exact value of the findings.
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Tools used for Analysis:
The tool employed here is Percentage Analysis. The total of the data collected
under one factor are summed up and their percentage is calculated. Suppose we
consider 10 factors with 5 attributes for each factor. Each attribute is given
ranks. The values are added and the percentage for each attribute is calculated.
These values are used for analysis. This is Percentage Analysis.
1.3 RESEARCH METHODOLOGY
Research is a systematic search for pertinent information on a specific topic.
Research is an art of scientific investigation. According to Clifford Woody,
Research comprises defining and re-defining the problem, formulating
hypothesis or suggesting solution, collecting, collecting, organizing and
evaluating data; making deductions and reaching conclusions; and at last
carefully testing the conclusions to determine whether they fit the formulated
hypothesis.
1.3.1 RESEARCH DESIGN:
A Research design is an arrangement of conduction for collection and analysis
of data in a manner that aims to combine relevant to a research purpose with
economy in procedure. The research designs adopted for the study are analytical
in nature.
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
1.3.2 DATA COLLECTION:
Data used for research work was mainly derived through primary sources but
secondary data has also been used as regards profile of the company, board of
directors etc.
1.3.3 RESEARCH DESIGN:
1.3.3.1 POPULATION:
A population is all the organisms that both belong to the same species and live
in the same geographical area. The area that is used to define the population is
such that inter-breeding is possible between any pair within the area and more
probable than cross-breeding with individuals from other areas. Normally
breeding is substantially more common within the area than across the border.
1.3.3.2 SAMPLE SIZE:
Personal interviews were taken from 10 people working in database investment
services and survey was conducted through 60 people dealing in broking firms.
1.3.3.3 SAMPLING TECHNIQUES:
Random sampling techniques and methods were used during the surveys. People
related to and dealing in broking firms who were surveyed were chosen at random.
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
1.3.4 METHODS OF DATA COLLECTION:
Primary methods
(a) Observational methods: Observation is away to look at the things, as they exist.
It involves the use of various senses and drawing meanings to the things we see or
hear. There are a number of things that can be observed by an evaluation.
These may be classified under the following categories
Meetings, discussion and other transactions with the Relationship
Managers of various firms.
Forms and formats, reports, manuals etc provided by the firms.
(b) Interview methods: Interview method is quick and adequate for comprehensive
collection of information. Interviewing the various executives can give considerable
data about the services provided, brokerage charged etc by the various firms in
which they are working. The main advantage of the interviews is its capacity to
capture the primary concern of the people under study. Interview makes the
assessment dynamic. In this research, various interviews were taken from the people
presented in relainace money and from the people of broking firms.
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
(c) Questionnaire method: The critical scientific study lies in framing the
questions rather than in finding the answers. Thus to reach the correct perspective, it
is imperative to go through the right way. A questionnaire was prepared in which
almost all the parameters regarding the
Products
Brokerage
Services
Website: Ease of use
Pace of transaction execution
Trading Terminal facility
Tie up with bank
Branch network
Customer service
were formulated. The purpose of preparing a questionnaire was to collect concrete
information, which may give the best possible results to fulfil my objective of the
report.
Secondary methods
Analysis of secondary data can give a lot of insights into the detailed understanding
of the topic i.e. published literature of the company such as annual report, marked
handouts issued also provided valuable information
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
1.3.4.1 INSTRUMENT FOR DATA COLLECTION:
Personal interviews and surveys through Questionnaires were conducted to collect
the data.
1.3.5 LIMITATIONS OF THE PROJECT:
It is very difficult to implement one’s knowledge on small pieces of paper, still I
have tried to come at par the expectations of different set of people. By working on
this project, I gained a lot of knowledge about the financial avenues in INDIA.
However, there were many limitations or problems that I faced while working on
this project. The following are the limitations:
The area of operation was limited to the national capital and NCR only
Most of the contents / data I collected were difficult to understand because they
were new for me.
The time period was limited in terms of both data collection and report formation.
Finance instruments are more creative and innovative Products and its usage and
study is not easy to gain in one go.
Convincing the people to invest in a new product that affect their lives was a
tough job.
The answers of the customers could have been biased
Lack of awareness among the customers force them to take an irrational decision
in number of time.
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
CHAPTER- 2
COMPANY PROFILE
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The Company was established on July 31, 1989 incorporated as a Pvt. Ltd.
Company and was converted as Limited Company on August 22, 1995.Database
Investment Services (I) Ltd. acquired membership of OTC Exchange of India
Ltd. In 1994 and further went on to acquire membership of National Stock
Exchangeof India Ltd. in 1995 and became a Depository Participant through
Central Depository Services India Ltd. in February 2007.
It has established itself as one of the prestigious stock broking house in Delhi for
Capital Market segment with a vision to provide entire ambit of Broking
Services, Mutual Funds, IPO's, Depository Service and Internet trading to retail
clients in a way that leads to optimum gains for the entities involved in these
transactions.
Over the years, Database has grown consistently since inception by taking trend
setting steps to emerge as a professionally managed, full-fledged Capital Market
Services Company of repute. The main aim and ethos of the company, backed
by fundamentals has been to find ways of wealth creation by minimizing risk in
the stock market.
Database, to serve the needs of all kinds of investors, has created a world-class
facility to experience the simplicity of investing in the financial markets.
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Management
Mr. Virander Kumar Gupta, the Managing Director of the Company is a
Fellow member of Institute of Chartered Accountants of India having rich and
wide knowledge of all aspects of Primary Market Operations, Portfolio
Management for the last 20 years.
Mr. Arun Singhal, Director of the Company is a Fellow member of Institute of
Chartered Accountants of India carrying vast experience in the financial and
share broking segment since last 21 years brings with him strong technical
expertise and leadership skills.
Ms. Sunita Gupta, a Commerce Graduate from Delhi University is equally
experienced and conversant of all aspects of Capital Market Segments and
brings with her the management’s entrepreneurial spirit and an insight into
market/customer needs.
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THEORY OF SHARE MARKET
STOCK EXCHANGE:- A common platform where buyers and sellers
come together to transact in stocks and shares. It may be a physical entity where
brokers trade on a physical trading floor via an "open outcry" system or a virtual
environment.
ELECTRONIC TRADING:- Electronic trading eliminates the need for
physical trading floors. Brokers can trade from their offices, using fully
automated screen-based processes. Their workstations are connected to a Stock
Exchange's central computer via satellite using Very Small Aperture Terminus
(VSATs). The orders placed by brokers reach the Exchange's central computer
and are matched electronically.
STOCK EXCHANGES IN INDIA:- The Stock Exchange, Mumbai
(BSE) and the National Stock Exchange (NSE) are the country's two leading
Exchanges. There are 20 other regional Exchanges, connected via the Inter-
Connected Stock Exchange (ICSE). The BSE and NSE allow nationwide trading
via their VSAT systems.
INDEX:- An Index is a comprehensive measure of market trends, intended for
investors who are concerned with general stock market price movements. An
Index comprises stocks that have large liquidity and market capitalisation. Each
stock is given a weightage in the Index equivalent to its market capitalisation. At
the NSE, the capitalisation of NIFTY (fifty selected stocks) is taken as a base
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capitalisation, with the value set at 1000. Similarly, BSE Sensitive Index or
Sensex comprises 30 selected stocks. The Index value compares the day's
market capitalisation vis-a-vis base capitalisation and indicates how prices in
general have moved over a period of time.
STOCK:- The word stock simply refers to a supply. You may have a stock of
T- shirts in your closet, or a stock of pencils in your desk. In the financial
market, stock refers to a supply of money that a company has raised. This supply
comes from people who have given the company money in the hope that the
company will make their money grow.
A MARKET is a public place where things are bought and sold. The term
"stock market" refers to the business of buying and selling stock. The stock
market is not a specific place, though some people use the term "Wall Street"—
the main street in New York City's financial district—to refer to the U.S. stock
market in general.
Why Companies issue stock:- If a company wants to grow—maybe build
more factories, hire more people, or develop new products—it needs money. It
could get a loan from a bank. But then it would owe money. By issuing stock, a
company can raise money without going into debt. People who buy the stock are
giving the company the money it needs to grow.
Not every company can issue stock. A business owned by one person (a
proprietorship) or a few people (a partnership) cannot issue stock. Only a
business corporation can issue stock. A corporation has a special legal status.
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Like a school, its existence does not depend on the people who run it. Under the
law it is separate from the people associated with it, and has special legal rights
and responsibilities as well as its own unique name.
Why People Buy it:- Owning stock in a company means owning part of
that
company. Each part is known as a share. If a company has issued 100 shares of
stock, and you bought one, you own 1% of that company. People who own stock
are called stockholders, or shareholders.
Stockholders hope the company will earn money as it grows. If a company earns
money, the stockholders share the profits. Over time, people usually earn more
from owning stock than from leaving money in the bank, buying bonds, or
making other investments.
Funny fractions:- In April 2002, all stock exchanges in the U.S. began
trading their stocks in dollars and cents.
For instance, the price of a particular stock might go up $1.10. This means that
the price of a stock increased $1.10 over its previous price. If a share of stock
had been worth $10, it would now be worth $11.10.
This is different from the earlier system, when stocks were traded in fractions
based on 1/8th. If a stock worth $10 went up 1 and 5/8ths, it meant that the stock
had risen $1 plus 5/8ths of a dollar in price, or a total of $1.62. In other words, if
each share had been worth $10 previously, it would now be worth $11.62.
But why divide each dollar into eighths when it could simply be divided into
hundredths—a hundred pennies, to be exact? It's because the U.S. dollar is a
relatively new kind of currency. When the stock market opened at the end of the
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eighteenth century, prices were based on the Spanish dollar, which is divided
into eighths.
BEARS AND BULLS:-
Bears are cautious animals who don't like to move too fast.
Bulls are bold animals who might charge right ahead. An investor is said to be
"bearish" if he or she believes the stock market will go down. A "bearish"
investor will buy stock cautiously. A "bullish" investor believes the market will
go up. He or she will charge ahead and put more money into the market. An
investor can be bearish or bullish about a particular kind of stock.
Likewise, the term "bear market" describes a time when stock prices have been
falling on the whole. A "bull market" is a period when stock prices are generally
rising
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
CHAPTER – 3
FINDINGS & ANALYSIS
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ANALYSIS:
The data collected from the customers were systematically applied and
they are presented as tables under various headings in the following pages. They
are also arranged in such a way that a detailed analysis can be made so as to
present suitable interpretations for the same.
TABLE -1
TABLE SHOWING AGE GROUP OF RESPONDENTS
S.NO. AGE NO. OF RESPONDENTS
PERCENTAGE
1 BELOW 30 YEARS 29 41%2 30-50 YEARS 16 37%3 ABOVE 50 YEARS 15 22%
TOTAL 70 100%
From the above table, I analysed that people below 30 years of more interested
in equity trading
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TABLE -2
TABLE SHOWING THE GENDER RATIO OF THE RESPONDENTS
S. No GENDER NO. OF RESPONDENTS PERCENTAGE
1 MALE 42 60%2 FEMALE 28 40%
TOTAL 70 100%
It is a fact that men are more interested in equity trading as compared to women
because they are keen to this trading.
TABLE- 3
EDUCATIONAL QUALIFICATION
S. NO. QUALIFICATION NO. OF RESPONDENTS
PERCENTAGE
1. SCHOOL LEVEL 5 7%2. DIPLOMA 12 17%3. UNDERGRADUATE 35 50%4. POSTGRADUATE 18 26%
TOTAL 70 100%
With the personal experience, I have found that undergraduates or people who
are just graduates are more likely to do equity trading because there is more
curiosity in them to earn money and take some risk in life. The people from
finance background are very much interested in equity trading.
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TABLE - 4
INCOME
S.NO. INCOME NO. OF RESPONDENTS
PERCENTAGE
1. BELOW 10000 PER MONTH
18 26%
2. 10000-20000 PER MONTH
40 57%
3. 20000-30000PER MONTH
11 16%
4. ABOVE 30000PER MONTH
1 1%
TOTAL 70 100% People earning 10000-20000 rupees per month are more interested in equity trading because it adds an another source of income to their livelihood.
TABLE - 5
INDUCING FACTOR
S.NO. INDUCING FACTOR
NO. OF RESPONDENTS
PERCENTAGE
1. FRIENDS 40 57%2. ONLINE
ADVERTISEMENT10 14%
3. FINANCIAL CONSULTANT
20 29%
TOTAL 70 100%
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Through this study, i have found that friends have been the most inducing factor
towards equity trading.
CHART- 1
INDUCING FACTOR
Frds- FRIENDS
0-AD – ONLINE ADVERTISEMENT
FC- FINANCIAL CONSULTANT
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0
5
10
15
20
25
30
35
40
45
Chart Title
FrdsO- ADFC
TABLE - 6
INTERNET ACCESS
S.NO. INTERNET ACCESS PLACE
NO. OF RESPONDENTS
PERCENTAGE
1. HOME 19 27%2. STOCK BROKER
OFFICE33 47%
3. BROWSING CENTRE
18 26%
TOTAL 70 100%
The above table indicates that out of the total respondents, 27% of the
respondents were accessing Internet for Share trading at home, 47% of the
respondents were accessing internet for Share trading at the Stock Brokers
Office and 26% of the respondents were accessing internet for Share trading at
Browsing Centres
TABLE - 7
TRADING PERIODICITY
S.NO. TRADING PERIODICITY NO. OF RESPONDENTS
PERCENTAGE
1. DAILY BASIS 31 14%2. WEEKLY BASIS 20 29%3. MONTHLY BASIS 5 7%4. IRREGULAR 14 20%
TOTAL 70 100%
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The above table indicates that out of the total respondents, 14% of the
respondents were doing On-line Share trading on a daily basis, 29% of the
respondents were doing On-line Share trading on a Weekly basis, 7% of the
respondents were doing On-line Share trading on a monthly basis and 20% of
the respondents were doing On-line Share trading on an irregular basis.
CHART - 2
TRADING PERIODICITY
0
5
10
15
20
25
30
35
DAILY
WEEKLY
MONTHLY
IRREGULAR
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TABLE - 8
SHARE BROKING COMPANY
S.NO. SHARE BROKING COMPANY
NO. OF RESPONDENTS
PERCENTAGE
1. ANANDRATHI 12 17%2. KARVY 18 26%3. SHAREKHAN 12 17%4. GEOJIT 14 20%5. RELIGARE 11 16%6. OTHERS 3 4%
TOTAL 70 100%
The above table indicates that out of the total respondents, 17% of the
respondents chose Anandrathi as their broker to do On-line Share trading, 26%
of the respondents chose Karvy as their broker to do On-line Share trading, 17%
of the respondents chose Sharekhan as their broker to do On-line Share trading,
20% of the respondents chose Geojit as their broker to do On-line Share trading,
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
16% of the respondents chose Religare as their broker to do On-line Share
trading and 4% of the respondents chose other firms like Motilal as their broker
to do On- line Share trading.
CHART - 3
SHARE BROKING COMPANY
0
2
4
6
8
10
12
14
16
18
20
ANANDRATHI
KARVY
SHAREKHAN
GEOJIT
RELIGARE
OTHERS
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TABLE - 9
INFRASTRUCTURE OPINION
S.NO. RATING NO. OF RESPONDENTS PERCENTAGE1. POOR 15 21%2. AVERAGE 40 58%3. GOOD 15 21%
TOTAL 70 100
The above table indicates that out of the total respondents, 21% of the
respondents rate the Telecommunication and Internet facility as Poor, 58% of
the respondents rate the Telecommunication and Internet facility as Average and
21% of the respondents rate the Telecommunication and Internet facility as
Good.
CHART - 4
INFRASTRUCTURE OPINION
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0
5
10
15
20
25
30
35
40
45
POORAVERAGEGOOD
TABLE - 10
BANK RELATED ACTIVITIES
S.NO. RATING NO. OF
RESPONDENTS
PERCENTAGE
1. VERY GOOD 12 17%
2. GOOD 33 47%
3. AVERAGE 23 32%
4. SATISFACTORY 2 4%
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
TOTAL 70 100%
The above table indicates that out of the total respondents, 17% of the
respondents grade the Bank Related Activities of their Share Broking Company
as Very Good, 47% of the respondents grade the Bank Related Activities of their
Share Broking Company as Good, 32% of th respondents grade the Bank related
activities of their Share Broking Company as Average and 4% of the
respondents grade the Bank related activities of their Share Broking Company as
Satisfactory.
CHART - 5
BANK RELATED ACTIVITIES
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
17%
47%
33%
3%
BANK RELATED ACTIVITIES
VERY GOODGOODAVERAGESATISFACTORY
FINDINGS
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
The study has revealed the nature of the share investors, share broking firms and
investment atmosphere .
Its good to note that the younger generation is more involved in on-line
share trading.
Men are more into this investment mode.
Post graduate investors are found to be more in this study.
People in the beginning of their earning life seem to be more involved in
on-line share trading.
Married men and women have found on-line share trading as a source for
extra income.
Friends have been the major inducing factor towards equity trading.
Most of the respondents access the internet at the stock brokers office and
they access it on all business days.
Only less than 1/3rd of the investors are professionals show equal
consideration towards the trading sites.
The investors of the Manchester of Delhi are interested in getting 50% of
the on-line share trading respondents here rate the infrastructure facility in
this town as average.
Majority of the respondents grade the bank associated activities of their
on-line trading site as Good.
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
CHAPTER -4
SUGGESTIONS:
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
Share trading in Delhi seems to be good. To improve the volume of share trade,
these could be implemented
Conducting more awareness among the public through local media.
Training camps on the methods of on-line trade could be conducted.
Telecommunication and Internet provision could be further enhanced.
Share trading could be highlighted as a means to earn income for the
commerce graduates.
House wives could be educated in ladies clubs etc.
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
CHAPTER-5
CONCLUSION & LIMITATIONS
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
CONCLUSIONS:
The purpose of this study is well achieved. The day is not far when there would
be free internet access in this city. Its delightful to note that the investors are
eager to be updated about the market situation. Considering the ongoing trend in
Delhi, the infrastructure for on-line share trading will improve in the city and
there would be hike in volume of share trading.
LIMITATIONS OF THE PROJECT:
It is very difficult to implement one’s knowledge on small pieces of paper, still I
have tried to come at par the expectations of different set of people. By working on
this project, I gained a lot of knowledge about the financial avenues in INDIA.
However, there were many limitations or problems that I faced while working on
this project. The following are the limitations:
The area of operation was limited to the national capital and NCR only
Most of the contents / data I collected were difficult to understand because they
were new for me.
The time period was limited in terms of both data collection and report formation.
Finance instruments are more creative and innovative Products and its usage and
study is not easy to gain in one go.
Convincing the people to invest in a new product that affect their lives was a
tough job.
The answers of the customers could have been biased
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
Lack of awareness among the customers force them to take an irrational decision in number of time.
BIBLIOGRAPHY
BOOKS:
1. Dalal Street Journal’s STOCK MARKET BOOK
2. How to make money trading with Charts Ashwani Gujral
3. Investing Rules From the Masters Philip Jenks
4. Intelligent Stock Market Investing N.J. Yasaswy
WEBSITES:
1. www.tradersplace.in
2. www.sharekhan.com
3. www.databaseinvestment.com
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
APPENDIX
QUESTIONNAIRE
CUSTOMER SATISFACTION TOWARDS EQUITY TRADING
1) Name:
2) Age:
i)Below 30
ii) 30 – 50
iii) Above 50
3) Gender:
i) Male
ii) Female
4) Educational Qualification
i) School level
ii) Diploma
iii) Under Gradu
iv) Post Graduate
v) Others – please specify _____________
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
5) Income:
i) below 10,000
ii) 10,000 – 20,000 per month
iii) 20,000 – 30,000 per month
iv) above 30,000
6) Marital Status
i) Married
ii) Unmarried
7) What induced you to begin share trading?
i) Reference by friends
ii) On-line advertisements
iii) Advice by financial consultants
8) Were you doing share trading before choosing online?
i) Yes
ii) No
9) Where do you access the internet?
i) Home
ii) Stock broker office
iii) Browsing centre
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
10)How often do you do equity trading?
i) Daily basis
ii) Weekly basis
iii) Monthly basis
iv) Irregular
11)Are you a professional trader?
i) Yes
ii) No
12)Which site do you use for trading?
i) Anandrathi
ii) karvy
iii) Sharekhan
iv) Religare
v) Others, please state________________
13)Does the site guide you on on-line trading?
i) Yes
ii) No
14) Is the information provided by your stock broker sufficient?
i) Yes
ii) No
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
15)If no, are you interested in getting more information?
i) Yes
ii) No
16)How would you rate the internet and telecommunication facility?
i) Poor
ii) Average
iii) Good
17)Does your broker site provide you with up-to-date
news about IPOs (Initial Public Offer)?
i) Yes
ii) No
18)How would you grade the bank associated activities of the site?
i) Very Good
ii) Good
iii) Average
iv) Not satisfactory
19)Do you feel that there is more transparency in on-line share trading?
i) Yes
ii) No
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808
20)Is the commission charged by the trading site
reasonable?
i) Yes
ii) No
21)Are you aware of T +2 method of trading?
i) Yes
ii) No
22)Is on-line trading simple?
i) Yes
ii) No
23)Do you feel that the trading volume will increase in near future?
i) Yes
ii) No
24)Does these affect you?
i) Money getting blocked
ii) Delay in receiving share certificates
iii) No troubles
NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808