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Page 1: Customers of Virgin Atlantic Airways Atlantic poster.pdf · Customers of Virgin Atlantic Airways YouGov profiles is the new segmentation and media planning product for agencies and

THENEWSEGMENTATIONANDMEDIAPLANNINGPRODUCTFORAGENCIESANDBRANDS

CustomersofVirginAtlanticAirways

YouGovprofilesisthenewsegmentationandmediaplanningproductforagenciesandbrands.ItispoweredbytheYouGovCube-ourconnecteddatavaultwhichholdsover120,000variableson190,000YouGovmembers.Thisdoesnotshowthe*average*memberofthisgroupbutratherthoseattributesthatdistinguishthisgroupfromthegeneralpopulation.

Contact:[email protected]

DEMOGRAPHICS

DEMOGRAPHICS

Gender:Male

Age:40-54

Socialgrade:ABC1

PROF.INTERESTS

InformationTechnology

MediaandPublishing

Business

MONTHLYSPARE

£1000ormore

POLITICS

TOPREGIONS

London

SouthCoast

EastAnglia

LIFESTYLE

HOBBIES&ACTIVITIES

Sports

Sudoku

Travelling

FAVOURITESPORTS

Cricket

Cycling

RugbyUnion

GENERALINTERESTS

TravelandHolidays

Drama

BusinessandFinance

NICHEINTERESTS

NorthAmerica

Florida

UnitedStatesofAmerica

FAVOURITEDISHES

Honeycomb

Saltandpepperchicken

Sushi

MOSTLIKELYPET

Fish

ENTERTAINMENT

FAVOURITEMOVIES

Enchanted

TheWeddingSinger

Annie

BringItOn

FAVOURITEMUSICSARTISTS

Disclosure

Rudimental

GooGooDolls

Audioslave

FAVOURITECELEBRITIES

RickyGervais

JimmyCarr

LeeMarvin

DavidMitchell

BRANDS

HeathrowAirport

GatwickAirport

LondonUnderground

VirginHolidays

NewYorkJFK

AppleiPad

Nando's

SkyAtlantic

CLOTHINGBRANDS

BANK

FirstDirect

HSBC

TOPMAKEOFCAR

BMW

Audi

SHOPSAT

Sainsbury's

Waitrose

MEDIA

WATCHESTVFOR...

16-20HOURSPER/WEEK

ONLINEFOR...

11-15HOURSPER/WEEK

MAGAZINESREAD

StyleMagazine

25BeautifulHomes

HouseBeautiful

TVSHOWSWATCHEDRECENTLY

Live:Championship

Live:Euro2016Qualifiers

FantasyFootballClub

Dragons'Den

VirginAtlantic:UpintheAir

BigRichAtlanta

NEWSPAPERREAD

Times

DailyTelegraph

DailyMail

ONLINE

TOPWEBSITESVISITED

virgin-atlantic.com

virginholidays.co.uk

deliveroo.co.uk

ba.com

healthcaremagic.com

westbriton.co.uk

open-closed.co.uk

dhs.gov

TOPFACEBOOKPAGES

VirginAtlantic

MyOffersCompetitions

ApprovedFood

InTheStyle

PaoloNutini

FlamingGrillPubs

DigitalSpy

LeviRoots

@chris_kammy @premierleague

@Charlottegshore @gregjames

@fizzer18 @ahj

IpreferwatchingAmericanTVtoBritish

programmes“Iliketogototrendyrestaurantsandbars

“ Describesthemselvesas...analytical,

wellEducatedandflirtatious“

Iamhappywithmystandardofliving

“ Iliketosurroundmyselfwithadiverse

rangeofculturesandideas“...Butonoccasioneasilydistracted,unpunctualandquick-tempered.“

CUSTOMEROF

TOPMOBILEAPPLICATIONS

Periscope

Vine

LEGOBatman:DCSuperHeroes

TheWeatherChannel

WordsWithFriends

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