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Customers as judges:
How to involve
customers and deepen
the relationship
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2012:NO Christmas lunches
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Killing two birds with one stone
BIG PARTY where all our customers were invited
In our own premises – in the Suhde office
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The Tip of the Iceberg Awards
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The name is a play of wordsThe biggest Ad Award Gala in Finland:VUODEN huiputThe Top of the Year
Our Gala:JääVUOREN huiputThe Tip of the Iceberg
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The ideaThe customers were invited as judges
They decided which campaigns to reward They gave scores to campaigns made in Suhde 2012
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6 categories• Launches• Campaigns• Loalty• Commercials• Prints• Suhde Production
> All together 36 works to judge
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Way to show what we have created• Idea to show what kind of campaigns we had made• Idea to show the variety of our skills and customers • Idea to meet the collegues in the other companies
Of course to sell them more!
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This is how it was…
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THE CONFESSION…
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WE CHOSE THE WINNERS!BUT WE NEVER TOLD THEM!
• Because every customer should have at least one award
• But the Grand Prix went to the campaign which got most of the votes
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In addition: Special Awards8 persons or actions were rewarded with Special Awards• The Supporter of the Year• The Brand Guardian of the Year• The Most Historical Deed of the Century• The Five-folder of the Year• The Facebook Strategy of the Year• The Artwork of the Year• The Most Wonderful Sing Along of the Year• The Improver of the Year
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Feel free to steal the idea!