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Customer Development ( #L2S_CustDev )
Jordi PuigdellívolStart-up Mentor and Sherpa
@jpuigdellivol
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Veremos ...
Jordi Puigdellívol – Start-up Mentor & Sherpa
A lo tradicional.
Entorno startup.
Customer development.
1er Paso: customer discovery.
#L2S_CustDev
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A lo tradicional
Jordi Puigdellívol – Start-up Mentor & Sherpa
#L2S_CustDev
Idea y Plan de Empresa
Desarrollo deProducto Alpha y Beta Lanzamiento
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A lo tradicional
Jordi Puigdellívol – Start-up Mentor & Sherpa
#L2S_CustDev
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Entorno startup
Jordi Puigdellívol – Start-up Mentor & Sherpa
#L2S_CustDev
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Entorno startup
Jordi Puigdellívol – Start-up Mentor & Sherpa
#L2S_CustDev
Incertidumbre Cambio
Fracaso
Aprendizaje
Velocidad
Innovación
Escasez
Riesgo
Hipótesis
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Customer development
Jordi Puigdellívol – Start-up Mentor & Sherpa
#L2S_CustDev
'En la oficina de una start-up no existen hechos, solo opiniones' (Steve Blank)
'En fase startup, aprender puede ser más valuoso que vender' (Jordi Puigdellívol)
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Customer development
Jordi Puigdellívol – Start-up Mentor & Sherpa
#L2S_CustDev
![Page 9: Customer development](https://reader035.vdocuments.us/reader035/viewer/2022081907/549285d1b47959593e8b4578/html5/thumbnails/9.jpg)
Customer development
Jordi Puigdellívol – Start-up Mentor & Sherpa
#L2S_CustDev
Customerdiscovery
Customervalidation
Customercreation
Companybuilding
[ hipótesis ] [ ingresos ] [ demanda ] [ organización ]
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Customer discovery
Jordi Puigdellívol – Start-up Mentor & Sherpa
#L2S_CustDev
Aprender
PivotarMVP final
Modelode
Negocio
ClienteProblemaSolución
[ ... iterando ... ]Hipótesis
Testear
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Resumiendo ...
Jordi Puigdellívol – Start-up Mentor & Sherpa
Hipótesis = riesgo = coste => enfrentarse a ellas!
#L2S_CustDev
'Get out of the building!'
Todos los caminos llevan a Roma, pero algunos pueden ser demasiado largos.
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Referencias
Jordi Puigdellívol – Start-up Mentor & Sherpa
Steve Blank:
Steveblank.com [blog]
'The four steps to Epiphany' [libro]
'The entrepreneur's guide to customer development' (Brant Cooper i Patrick Vlaskovits) [libro]
Eric Ries:
www.startuplessonslearned.com [blog]
'The lean startup' [libro]
Dave McClure: 500hats.typepad.com
Ash Maurya: www.ashmaurya.com
#L2S_CustDev
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Customer Development ( #L2S_CustDev )
Jordi PuigdellívolStart-up Mentor and Sherpa
@jpuigdellivolGracias !