Download - Customer care for community pharmacist
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CUSTOMER CARE FOR
PHARMACY COMMUNITY
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Pharmacy Market Challenging
Consumer Survey (Ideal Pharmacy)
How to…
Innovation & Marketing
Trend in 10 years
Recommended book
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PHARMACYMARKET
CHALLENGING
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PHARMACYMARKET
CHALLENGING
Sales Drop Profit
Decreased
High
Competitive
New
Medication
Laws
New Drug
Store
Work
Hard
Higher Tax
Charged
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CONSUMERSSURVEY
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IDEAL PHARMACY
Location
Store Decoration
Drug
Price
Pharmacist / Service
Value Added (recommended by consumers)
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ร านขายยยาในอดมคต ขอผ บร โภค
v อยในทาเลท:สะดวกในการใช บร การ/แหลงชมชน
v มท:จอดรถเพยงพอ/สะดวก ในการจอด
ท 3ต 6ง
v อยประจาร านตลอดเวลา ทาให
ผ บร โภคม:นใจใจการเข าใช บร การv การจดยาด ถกโรคชวยให หายได
(ข Mนกบประสบการณของเภสชกร)v มความร ความสามารถให คาแนะนาให
รายละเอยดเก:ยวกบยาได ด
v ย Mมแย ม มมนษยสมพนธท:ดเปนกนเอง
เภสชกร/การบร การ
v ร านสะอาด จดวางยาเปนหมวดหม งายตอการหา
v ร านโปรง โล มอากาศถายเท ไมอบช Mน มแอร (อณหภม ท:เหมาะสม)
สภาพร าน
v มยาหลายประเภท/ ย:ห อ (รวมถ งยานอก)v มยาใหมๆ / หมนเวยนตลอดเวลา
v มการจดเกบท:ด ทาให ยาอยในสภาพด / มคณภาพ
ยา
v สามารถตอรองราคาได ไมขายราคาตามกลอง (ผ บร โภคจะมองวาแพง)
v ราคาเหมาะสมกบคณภาพยา เชน ขายยานอก ท:มราคาแพงแตสามารถรกษาแล วหาย
ราคา
v การเปดตลอด 24 ชม. เปนส :งงท:เพ :มความสะดวกแกผ บร โภค แตควรคาน งถ งทาเลท:ต Mงท:เปนแหลงชมชน/ ยานการค า
v มคลน กแพทย ท:ตรวจอาการเจบปายพMนฐานได เปดให บร การในร าน (เฉพาะในบางชวงเวลา)v ให บร การตรวจสขภาพเบMองต นฟร ได แก วดความดน ระดบนMาตาล มวลกระดก ฯลฯv รวมกบประกนสขภาพ (สปสช) หรอประกนสงคม ในการใช ส ทธ ท:ร านได
Value added เพ 3มเต ม
*สารวจจาก 2,000 คน
IDEAL PHARMACY
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CASE STUDY
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Location1
Prime/good Location
Car Parking
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Store Decoration2
Clean, well organized and easy to find
Good atmosphere good temperature
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Drug3
Many brands, Types (imported
brand)
New Drug
Keep in right temperature
Good Quality
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Pharmacist / Services5
Stand by and stay @ drug store
Information &Knowledge
Build trust
Give the right drug to the symptom
Smile with good service
mind
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Price4
Can be negotiateValue for money
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Value Added (recommended by consumers)6
Open 24 hrs. Free initial health check
Deal with Health insurance or Social
security Dept.
Out-Patient clinic (only at certain
time)
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PHARMACY STORE DESIGN
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PHARMACY STORE DESIGN
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PHARMACY STORE DESIGN
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PHARMACY STORE DESIGN
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PHARMACY STORE DESIGN
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PHARMACY STORE DESIGN
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PHARMACY STORE DESIGN
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PHARMACY STORE DESIGN
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The top 10 best Pharmacy in Thailand - ดาราเภส ช
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The top 10 best Pharmacy in Thailand - ร านเพชรร ตน ฟาร ม า
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The top 10 best Pharmacy in Thailand - ร านเพชรร ตน เภส ช
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The top 10 best Pharmacy in Thailand – ร านจ กรเพชรเภส ช
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The top 10 best Pharmacy in Thailand
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“BecausethepurposeistocreateaCustomer,thebusinessenterprisehastwo-- and
onlytwo-- basisfunction:MarketingandInnovation.
MarketingandInnovationproduceresults:alltherestarecosts.”
-PeterDrucker-
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SALES VOLUME
PROFIT
GOOD PRODUCT
DIFFERENCE TOUCH CONSUMER NEED
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Heart60-70%
Mindset
Skill
Knowledge
Key Success
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MARKETINGInvolves liaison with all these functions
Sales
Advertising Production
Pricing
Marketing
Research
Research &
Development
Packaging
Distribution
Event
Management
Public
Relations
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Niche vs. Mass
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Growth Mindset
Instead of… Try thinking…
I’m not good at this What am I missing?I give up I’ll use a different strategy
It’s good enough Is this really my best work?I can’t make this any better I can always improve
This is too hard This may take some timeI made a mistake Mistakes help me to learnI just can’t do this I am going to train my brain
I’ll never be that smart I will learn how to do thisPlan A didn’t work There’s always Plan BMy friend can do it I will learn from them
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MARKET RESEARCH
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MARKET RESEARCH
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MARKET RESEARCH
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MARKET RESEARCH
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MARKET RESEARCH
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MARKET RESEARCH
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Dentiste’ Product in Japan Market
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What can your 5 senses teach you about mindfulness
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Difference Between Small business owner vs. Enterprenuer
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Difference Between Small business owner vs. Enterprenuer
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10 Traits of Successful Entrepreneurs
1. Vision2. Sticking at it 3. Passion4. Uncertainty-tolerant5. Self-confidence6. Adaptability7. Rule breaking8. Ability to plan9. Involved10. Self-motivated
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Winning Zone
Unique selling point
Positioning
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Tell
Show
Involve
Evaluate
Follow up
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เภส ชกร ดร.แสงสข พ ทยานกล