Download - Culture, Leisure and Sport Cllr Peter Clarke Pennine Lancashire Culture, Leisure and Sport Group
Culture, Leisure and Sport
Cllr Peter Clarke
Pennine Lancashire Culture,
Leisure and Sport Group
Culture, Leisure and Sport
• Progress Update
• Key Timescales
- Plan developed by partners
- Consultation commenced
- Final and formal approval by Joint Leaders planned early 2011
The Plan
• Enables collaboration and efficient working between Local Authorities, other agencies and the private sector
• Importantly, will support Pennine Lancashire as a destination of choice and enable it to capitalise on its strengths
• Cycle Pennine Lancashire is an emerging theme as noted by Leaders in July
Cycle Pennine Lancashire
The Vision• “Pennine Lancashire will
be the premier cycling destination in the UK with a first class and inclusive network of people, places and support services”
The Concept• Integrated – an integrated solution based
on a network of providers, routes, venues, activities, clubs and groups.
• Accessible – is easily accessible for those living in and visiting Pennine Lancashire
• Exciting – is exciting in terms of its breadth and scale of offer and provides challenges for those that want them
• Engaging – is engaging for all with a range of interlinked activities and venues to encourage multiple, repeat visits
• Inclusive – is attractive to users of all backgrounds, interests, genders, ages, skills and abilities
The Concept• Shared – is shared by the local community and
visitors with all feeling a sense of pride and ownership in the brand and products within
• Green – minimises impact upon the natural environment and supports carbon reduction
• Sustainable – maximises opportunities for innovative capital funding whilst minimising future revenue drawn down
• Vital – plays a key role in the tourism, sporting, health, community economy and regeneration agendas for Pennine Lancashire and the wider Lancashire sub region
Methodology
• Establishing the baseline• Stakeholder workshop• Develop a stratified
integrated offer• Monitoring strategy• Branding strategy• Outline business case
The Baseline
• Defining the study area• Considering the policy framework• Understanding the population• Interpreting the geography• Reviewing the “infrastructure”• Assessing behaviour• Modelling propensity to cycle
The S
tudy Area
The Population
‘Population D
ensity’
‘Average A
ge’
‘Ethnicity’
‘Income’
‘Health D
eprivation’
‘Indices of Multiple
Deprivation’
The Geography
‘Slope A
nalysis’ – B
lackburn
‘Slope A
nalysis’ – B
urnley
Slope A
nalysis’ – H
yndburn
‘Slope A
nalysis’ – P
endle
Slope A
nalysis’ – R
ibble Valley
Slope A
nalysis’ – R
ossendale
‘Slope A
nalysis’ - PL
The Infrastructure
The Infrastructure:
‘Roads’
+’C
anals’
+ ‘N
ational Cycle
Netw
ork’
+ ‘LC
C C
ycling routes’
+ ‘B
ridleways’
+ ‘P
roposed cycling routes’
The Infrastructure:
‘Events’ - R
oad
‘Events’ +
Sky R
ide locals
‘Events’ +
Sportives
‘Events’ +
Tim
e Trials
‘Events’ +
BM
X
‘Events’ +
MT
B
The Infrastructure:
‘Venues’
+ ‘B
ike Shops’
+ ‘B
ike Clubs’
+ ‘C
ycle hire and instructors’
+ ‘C
afes & T
earooms’
+ ‘A
ccomm
odation’
+ ‘S
ports colleges &
Health clinics’
The Infrastructure:
‘Arts and C
ulture’ - P
anopticans
+ ‘C
inemas’
+ ‘R
egional Tourist
Location’
+ ‘O
ther Arts &
Culture’
+ ‘G
reen open space’
The Infrastructure:
Everything
Clusters
Behaviour
Car ow
nership
Cycle to w
ork trips
Distance travelled to
work <
5km
Distance travelled to
work <
10km
Cycle C
ollisions
Cycle C
ollisions - S
light
Cycle C
ollisions +
Serious
Cycle C
ollisions +
Fatal
Market segmentation, Sport England
• Built on ‘Taking Part’ and ‘Active People Surveys’
• Underpinned by socio-demographic variables• Data broken down in to 19 segments – from
Ben (A01) to Elsie & Arnold (D19)• Segments appended to the electoral roll so
for each segment able to identify the counts of actual names
Cycling segments
• For this study, broken down in to 4 cycling segments:
• ‘Unlikely’ Cyclists
• ‘Utility’ Cyclists
• ‘Potential’ Cyclists
• ‘Would be’ Cyclists
B10 D17 D19D18C12 C14 C16
A04 B09 C15
A01 B08A02 A03 B05
B07 B06 C11
C13
Market S
egments –
Unlikely cyclists
Market S
egments –
Utility C
yclists
Market S
egments –
Potential C
yclists
Market S
egments –
Would be cyclists
Key issues and opportunities• Centre(s) of cycling excellence• Networking of cycle related activity• Filling “Infrastructure” gaps• Encouraging networking• Sharing of resources• Realising opportunities• Partnership working• Common aims and standards
Governance - Hub and Spoke
CPLCycle
Pennine
Lancashire
Hospitality
Events
Clubs Business
Community
Public
Sector
Next steps• Development of:
– Network of high quality cycle routes– Supporting tea rooms/hotels/maintenance
centres– Linking all existing tourist attractions– Clubs to start and develop cyclists– World class event timetable– Accreditation logo to ensure high standard– Pennine Lancashire “One Place”– Support to tourism, economy and health
and well being
Thank You