Download - Culture Eats Strategy for Lunch
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Culture Eats Strategy for Lunch Every Day
Strategic Leadership Forum
Ayelet BaronVP, Strategy and Transformation Cisco CanadaNovember 17, 2011Twitter: @ayeletbSlideshare.net: ayeletb
Source: The New How
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Implementing strategy is a complex and messy process… It involves People …
Source: The New How
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Imagine that everyone in your organization could see into the future …
Imagine that you had the ability to paint the future in distinct colours …
Imagine that these colours would be the colours of autonomy, purpose, mastery and success …
Imagine that everyone in your organization had the same vision – would that vision become reality?
Change from a slideshare.net. Cannot recall the author
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Three years ago there wereNo Smartphones [as we know them today]
Years to Reach 50 millions Users:
Radio: 38 Years
TV: 13 Years
Internet: 4 Years
Facebook: added 100 million users in less than 9 months
iPhone applications: 1 billion in 9 months
Change #1: Adoption
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Change #2 – BYODWe Trust Strangers
PRE MEDIA AGE MASS MEDIA AGESOCIAL MEDIA AGE
Religious Institutions, state, monarchy dictate the agenda
Consumers dictate
Talk face to face
Talk to shop worker
Consumer influence channelsAuthority is declining
Authority is declining
Consult a professional
Readers letters
Phone in; TV / Radio
Talk to shop worker
Talk face to face
Phone call
Professional media dictate http://blogs.cisco.com/
Cons
umer
abi
lity
to p
ublis
h co
nten
t
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“Businesses are no longer the sole creator of a brand; it is now co-created by consumers through shared experiences and defined by the results of online
searches and conversations
… social media has increased the power of the consumer”Brian Solis
Change #3—Social Business
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THE RELATIONSHIP IS NO LONGER LINEAR
http://www.flickr.com/photos/timothyschenck/
Social media: Marketing and PR
Social business: People and business processesAgile
Transparent
Authentic
Relationship
Change #3—Social Business
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Change #4—Leadership
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What Motivates Us?
give me the prestige of a
new title
give me something I want to do
give me $10,000
Change #4—Leadership
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The power to draw resources and people when we need them to solve problems and meet challenges
Relationships, not transactions. Surfing a set of flows usually requires deep, enduring, trusted relationships — because flows are like always-on sets of transactions that happen in continuous time, embedded in a social and cultural matrix
Emergence, not planning. Access — the relationships that power flows — can't be engineered, planned, or forced.
Serendipity, not determinism. "Unexpected encounters that surprise and delight" — the upside of getting all the above right
Potential, not "product." When serendipity happens, your potential — your capabilities and capacities — grow
Connected Enterprise Change #5—Transparent Leadership
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A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to
extend the organization’s reach to customers, partners, and suppliers
The Networked Enterprise
“…fully networked enterprises are not only more likely to be market leaders or to be
gaining market share but also use management practices that lead to margins higher than those of companies using the
Web in more limited ways.”
Change #5—Transparent Leadership
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A massive opportunity to have a different relationship with your customers, partners and employees
Co-creation, crowdsourcing, crowdfundingneilperkin.typepad.com/
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We compartmentalize creativityTry to control it, set targets, apply rulesMake it the domain of particular job titlesOr box it into brainstorming sessions
“The longer you work, the more people want to put you in a silo so they can define who you are on their terms – our job is to never let anyone determine who we are by their terms” John Jay
No silosChange #5
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Source: The New How
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Change Management Framework
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19Source: The New How
Source: The New How
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The most profound changes are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it
"Over and over again, connecting people with one another is what lasts online. Some folks thought it
was about technology, but it's not.“
Seth Godin
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Why Change?
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