VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
VMCCULTURAL FRAMEWORK &PUBLIC ART PLAN
The Planning PartnershipJane PerdueMillier Dickinson Blais
City of Vaughan
Public Information SessionMarch 4, 2015
Vellore Village Community Centre
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Study Area Within Vaughan
City of
City of Toronto
Vaughan
Town ofRichmond
Hill
Concord
Maple
Thornhill
King City
Kleinburg
Woodbridge
Nobleton
Kirby Road
Highw
ay 400
15th Sideroad
Dufferin Street
8th Concession
11th Concession
King Road
Jane Street
Jane Street
Highw
ay 27
Weston R
oad
Langstaff Road
Kipling Avenue
Rutherford Road
10th Concession
Highway 7
Highway 7
Albion Vaughan Road
Pine Valley Drive
Teston Road
Bathurst Street
Keele Street
Keele Street
Street
Highw
ay 404
Highway 50
Highway 407
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Study Area Context
Highway 7
Portage Parkway
407
400
Jane St
Edgeley Blvd
Weston R
d
Creditstone R
d
407
Highway 7
Highway 7
Steeles Ave
Keele St
Pennsylvania Ave Jane St
400
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Why a Cultural Framework and Public Art Plan
New Downtown
Beautiful
Framework
The Vaughan Metropolitan Centre (VMC) is the City’s new downtown planned for a diverse mix of uses with transit and a pedestrian focus, creating a vibrant and energetic place to live, work, play and learn
Pivotal to achieving the vision is to create beautiful and stimulating places that encourage people to engage with
each other, exchange ideas, knowledge and innovation
Placemaking The provision of cultural programs and public art are critical to placemaking, economic development and investment
The Plan will set the vision, goals and tactics to guide cultural development and public art in the VMC
This Plan will help to ensure arts and culture become engrained in the built environment
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Canvassing the Community for their Ideas
1 City Staff Working Group Brainstorming
2 Culture Talks Event
3 Focus Groups and One-on-Ones
4 Online
5 Public Information Session
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
What We’ve Done So Far
1 City Staff Working Group Brainstorming
SOAR (Strengths, Opportunities, Aspirations, Results)
StrengthsWhat are the core attributes/conditions/features of the VMC? What is it known for?
• innovation and design corridor
• city owned land along the Black Creek and existing streets
• city of small business and productivity
• proximity to highways and the subway is coming
• strong policy framework
• change is visible
• retail causes people to come to VMC
What are our best possible future opportunities? What trends may have a positive effect on the VMC?
• VMC can set new standards for urban living
• incubator of new businesses
• think tank
• opportunities to use construction hoarding to illustrate what’s coming
• iconic architecture
• use pop up events/community events to build awareness of the VMC
Opportunities
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
ResultsAspirations
1 Working Group Brainstorming
SOAR (Strengths, Opportunities, Aspirations, Results)
Describe a preferred future condition for culture and public art in the VMC?
• incubator facility for theatre, dance, art
• culture and arts are highlighted in all four seasons
• a legacy project where all of Vaughan’s cultures, ethnicities and demographics are represented
• focus of creative enterprises
• innovative research; development and design as a priority economic sector
How will we know we are succeeding?
• transform the experience of every day life
• leverage every opportunity to “build beautiful”
• phased approach with early quick wins
What We’ve Done So Far
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
2 Culture Talks Event
What We’ve Done So Far
Speakers
January 21, 2015
Renee Piechocki
Tim Jones
Paul Raff
Remaking of Pittsburgh - Role of Public Art, Culture & Civic Design
Role of Public Art in Creating a Beautiful Public Realm
Creative Placemaking
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
• Use placemaking as catalyst for generating sense of belonging and place. Creative placemaking is placemaking in which arts and culture, including public art takes centre stage
• Challenge for all cities to find ways to create and communicate an authentic sense of place and identity (especially true of new communities)
• Make it fun, keep it changing, make it year round (even in winter), keep it simple
• Make public art part of the cost of the infrastructure
• Include the jobs created in creating the public art in estimating economic impact
• Consolidate resources, created an online inventory of culture and art venues
• Engage the community
2 Culture Talks Event
What We’ve Done So Far
Renee PiechockiRemaking of Pittsburgh - Role of Public Art, Culture & Civic Design
Speakers
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
2 Culture Talks Event
What We’ve Done So Far
• Public art adds meaning and special identity to public spaces
• Public art integrated into built form creates beautiful spaces and places
• Consider public art early in the city building process
SpeakersPaul RaffRole of Public Art in Creating a Beautiful Public Realm
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
2 Culture Talks Event
What We’ve Done So Far
• Importance of working collaboratively - cross sector collaboration
• Collaboration requires a new approach to implementing creative spaces and places
• Importance of clustering creative spaces and places together as part of strategy to build cultural vitality
• Providing affordable space is essential to any strategy
• Need multi-dimensional leadership
• Art, culture and creatively can catalyze change, growth and transformation
• Importance of unique cultural facilities, programs and services
• Artscape delivers a quadruple bottom line - cultural, economic, social and environmental
SpeakersTim JonesCreative Placemaking
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
2 Culture Talks Event
What We’ve Done So Far
Questions asked:
1 What’s your vision for art and culture in the VMC?
2 What programs, processes and projects need to be in place to support your vision for art and culture in the VMC?
3 How will we differentiate ourselves from other centres with respect to culture and public art?
Workshop
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
2 Culture Talks Event
What We’ve Done So Far
1 What’s your vision for art and culture in the VMC?
• environmental art
• art integrated into architecture
• art gallery
• Vaughan multi cultural capital of Canada
• cultural evenings
• artists hub
• cultural unity and heart of Vaughan
• world class open space
• roaming artists
• plays concerts opera
• fountains
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
2 Culture Talks Event
What We’ve Done So Far
2 What programs, processes and projects need to be in place to support your vision for art and culture in the VMC?
Programs• seniors art class, discussion groups, community
engagement, competitions and awards, art support groups, youth focus groups, grants for artists, culture weekends
Processes• advisory committee, town halls, meet and greets,
repurpose buildings, community consultation, active community groups, money, marketing strategy, dedicated team, transportation to art activities
Projects• entertainment district, temporary art projects, scale model
in the downtown, map of vaughan VMC, awareness, pop up projects, performing arts centre, new identity, food hub, contests
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
2 Culture Talks Event
What We’ve Done So Far
3 How will we differentiate ourselves from other centres with respect to culture and public art?
• art loan program• local artists• temporary art• own centre for the performing arts• push the limits• keep it fresh• collaboration• a culture maze• dedicated• affordable cultural spaces• year round activity• industry seminars
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
3 Focus Groups and One-on-Ones
artcommunity
peoplespace
culturedesign cultural
centre
public
artistscreatearts
local
need
spaces
music watercreative focusplace
cityGet projects
newopenusebusinesses
festivals
galleryevents
make
come
interactive
green togetherschool education
studentsMcMichael
work
food
youth
industry
studios
bring
park
talent
building
hub
theatrelive
knowarea
ideas
future
big
street
AMC
way
eventout of the box
costbike
businessprograms
marketing
downtown
part
engagementbuildings
architecture developmentsystem
communities
youngfilm
heart
attract
kids
fun smalllocation
Self
now
playhouse
voice
classesworld
feel
energy
time
walk
share
international
industries
diversityfunding
exposure
kiosks
legacy
storytelling
What We’ve Done So Far
5 focus groups with representatives of various arts and culture related groups, and/or people affiliated with arts and culture, meetings with business owners
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
4 Online
What We’ve Done So Far
Set Up Dedicated Project Website for Information Exchangevaughan.ca/MyDowntown
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
4 Online
What We’ve Done So Far
What is the first thing you would do to develop public art and culture in the VMC?
• a canada wide university competition to build a public art installation
• music incubator
• rock in roll hall of fame
• landmark focal point ..to create a very comfortable and beautiful public space
• redesign the streets
• the city/develop planners have no vision to create a hub…it’s too late…just additional waste of taxpayer’s money
How could the VMC differentiate itself from other centres with respect to culture and public art?
• partnerships
• arts incubator where professional artists from all walks of life can come together
• celebrate our city’s diversity through public art… create human spaces with public art as a nucleus… have a series of smaller human-friendly parkettes... integrate spaces for performing arts into public spaces... integrate traditional art with contemporary culture and technology
• buildings and streets that require design competition
Survey Posted Online
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
4 Online
What We’ve Done So Far
Identify 5 words you think should form part of the vision to guide development of public art and culture in VMC?
• vibrant... coordinated… local... kid friendly… dynamic
• business... economy... growth... opportunity... lower taxes
• modern... arts incubator... student-centric... technology... experiential
• history
• placemaking... context sensitive... beauty... landmark... exciting
• green...art...infused...identifiable
Tell us what your vision is for public art and culture in the VMC Think about things like programs, facilities, events, permanent or temporary public art and attractions
• mix of permanent and temporary art installations
• dynamic environment
• regular programs in public spaces
• arts incubator
• museum
• public spaces and elements should have permanent facilities
• create a coordinated plan
Survey Posted Online
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
4 Online
What We’ve Done So Far
Contributions by Email
• museum
• piazza or city centre atmosphere, like Yonge/Dundas square
• outdoor covered venue for music, food exhibits, adhoc entertainment
• Include proposed “Art in the Street” program on Islington in Kleinburg
• art should be a public feature
• lack of cultural venues/programs
• to become true and vibrant community, bring together Vaughan’s diverse cultural backgrounds and funnel through common aspiration
• art and culture vital to the long term health of the community
• don’t forget the original villages - arts and culture can help them stand out from other commercial and retail districts
• don’t drown out existing cultural institutions by focussing too much on the VMC
• consider each community for some sort of small scale community centre where arts and culture be promoted
• work more closely with existing groups to integrate them into City of Vaughan cultural programming
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
1 Leverage
2 Cultivate
3 Engage
4 Promote
5 Innovate
6 Integrate
7 Accessible
8 Flexible
9 Diverse
Emerging Themes
10 Sustainable
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
1 Leverage
Leverage partnerships (such as with the McMichael, Luminato, Contact, OCAD, Toronto Design Show, etc), infrastructure (buildings such as the former AMC cinema, parks and other public spaces, highways, etc.) and cultural assets (such as artists, history, networks, creative and cultural industries)
Cultivate the arts and creative and cultural industries through creation of incubators and cultural capacity building (facilitation of opportunities for individuals and groups to connect)
Emerging Themes
Partnerships
InfrastructureCultural Assets
ArtsCreative & Cultural Industries
IncubatorsCultural Capacity Building
2 Cultivate
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Emerging ThemesEngage with both the public and arts and culture organizations and individuals to keep them involved and informed, organize events, activities, programs, and connect people and organizations together
Promote arts and culture continuously through events, activities and programs, ads, social media, ensuring that information reaches all ages and cultures
Arts & Culture
Events, Activities & ProgramsAds & Social Media
All Ages & Ethnic ties
3 Engage
4 Promote
Arts & Culture Organizations
IndividualsInvolved & Informed
Organize
Public
Connect
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Emerging Themes
Integrate culture and art into people’s everyday lives, not limited to facilities and individual art works
Innovate, be open to new ideas (such as pop up events and temporary installations, methods of funding, engagement etc...), facilitate “collision of ideas” that creates the conditions for innovation
5 Innovate
6 Integrate
Be Open to New Ideas
Facilitate “Collision of Ideas”
Culture & Art
People’s Everyday Lives
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Emerging Themes
Ensure culture and art are accessible to the public by choosing locations that are logical, visible, easy to get to and access, and targeted to all ages and ethnic ties
Flexible and phased cultural framework that can be incremental and create the conditions that enable and support opportunities as they arise
Logical
VisibleEasy to Get to and Access
All Ages & Ethnic Ties
7 Accessible
8 FlexibleIncremental
Phased Cultural FrameworkEnable & Support Opportunities
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Support and program a wide diversity of culture and art, from temporary activities and installations (easy to implement pop up events and temporary art installations to help define and animate space) to dedicated and affordable cultural spaces (providing for eg. affordable spaces for artists and small creative enterprises, art galleries, community arts centres or other more permanent cultural facilities)
Create a sustainable structure for long term funding stability with multiple partnerships and a strong operational organization that will continue to provide the VMC with the benefits of culture and art for the foreseeable future
9 Diverse
10 Sustainable
Emerging Themes
Wide Diversity of Culture & Art
Temporary InstallationsDedicated Cultural Spaces
Long Term Funding StabilityMultiple Partnerships
Strong Operational Organization
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Draft Definition of Public Art
Public art is defined as art in the public realm that is visible from publicly accessible areas of public or private lands.
It is created by or in collaboration with artists, has aesthetic qualities and is contextspecific.
The art can be a variety of media, may be permanent or temporary, and has been selected, commissioned or acquired in a process supported by the principles and methods of the City of Vaughan’s public art program.
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Types of Public Art
1 Independent Sculpture or Discrete Element
2 SiteSpecific3 Integrated
4 Event Based or Temporary
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Types of Public Art
1 Independent Sculpture or Discrete Element
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Types of Public Art
2 SiteSpecific
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Types of Public Art
3 Integrated
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Types of Public Art
4 Event Based or Temporary
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Next Steps for Public Art Plan
ConfirmVision,PrinciplesandDefinitionofPublicArt
Identify Site Selection Methods to:• Support planning and urban design policy and guidelines
• Give priority to sites
• Identify a full range of sites
Identify Public Art Selection Methods to:• Determine the full range of methods to achieve public art
• Determine the process and criteria to select an artist and the art
Identify Collections Management to Include:• Maintenance
• Conservation Methods
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Next Steps for Public Art Plan
Determine the Implementation Strategy for the Public Art Plan to Identify:• Who does what
• Short, medium, long-term initiatives
• Measurable results
• Marketing and communications
• Funding
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Initial Strategic Directions for the Cultural Framework
Strategic Directions Must:
• Provide an organizing framework for actions and initiatives to advance cultural development in the short, medium and long-term
• Define the overarching planning context within which the Public Art Plan is situated and understood
• Support priority setting related to investments in cultural programs, services and facilities
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Initial Strategic Directions for the Cultural Framework
Draft Strategic Directions and Sample Actions:
1 Grow knowledge-based creative cultural industries as key economic development drivers
Sample Action: Support networking events for individual artists and creative entrepreneurs to connect, foster innovation and generate new cultural industries
2 Provide a focal point to support growth in Vaughan’s cultural sector
Sample Action: Consider the potential of the AMC theatre as a gathering place to strengthen networks and increase collaboration among cultural groups, resources and activities
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
3 Create opportunities for cultural participation for all ages, diversities and socio-economic circumstances
Sample Action: Better promote and profile existing cultural resources and activities in Vaughan while reaching out to establish new programming partnerships
4 Leverageculturalassetsandactivitiestodefineandanimate public spaces and enrich the public realm
Sample Action: Utilize temporary or event based public art to enable people to engage and exchange ideas and knowledge
Initial Strategic Directions for the Cultural Framework
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Initial Strategic Directions for the Cultural Framework
5 Explore a range of cultural spaces and facilities that supportculturaldevelopmentandhelpdefineandcommunicate the City’s identity
Sample Action: Provide affordable spaces for artists and creative enterprises
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Initial Strategic Directions for the Cultural Framework
Next Steps:
• Test initial Strategic Directions
• Consider additional Strategic Directions needed to complete the Cultural Framework
• Identify a comprehensive set of actions for each Strategic Direction
• Differentiate short, medium and long-term actions/initiatives
• Identify 3-5 opportunities for quick wins to generate visibility and momentum
• Determine roles and partnerships – ‘who does what’
• Define measurable results
• Market and communicate
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
Questions for tonight’s workshop
• Identify 5 words you think should form part of a vision statement to guide development of public art and culture in the Vaughan Metropolitan Centre (VMC).
• What programs, processes and projects need to be in place to support art and culture in the VMC?
• How should Vaughan differentiate itself from other centres with respect to art and culture?
• What’s the firstthingyouwoulddo to develop public art and culture in the VMC?
VMC CULTURAL FRAMEWORK & PUBLIC ART PLAN
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