Cultural Dimensions-Around the World-

Geert HofstedeNational Cultural

Dimensions•Power Distance (PDI)•Individualism versus Collectivism (IDV)•Masculinity versus Femininity (MAS)•Uncertainty Avoidance (UAI)

PowerDistanc

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Individualism versus Collectivism

Masculinity vs. Femininity

Uncertainty Avoidance

Directions of Communication