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Corporate Social Responsibility (CSR)
Alejandro Platas Kroger03-12-2014
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Who am I?
Alejandro Platas Kroger
@Alexplkr
es.linkedin.com/in/alejandroplataskroger/
CSR
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What is CSR?
A company’s ethical sense of
responsibility towards the
community and environment,
internally and externally.
CSR
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Acronyms CSR
CorporateSocial
Responsibility
CSR
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• Social responsible
investing
• Corporate social
responsibility
• Corporate citizenship
• Business ethics
CSR is also called
No matter how you call
it, what matters is the
aim
CSR
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Purpose of CSR in an organization
Increasing the Company value, improving and helping different
Projects (externally and internally)
CSR
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Internal and external CSR?
Internal
-Projects-Programs-Supply chain-Product assembling and production-………
External
-NGO-Own initiatives-Organizations-Associations-………
CSR
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Why me to talk about CSR
1) Workshops2) Active member in U4All and Cibervoluntarios3) Co-founder of AECOBS
CSR
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Workshops
One week in Madrid. I helped a group of unemployed peoplein different workshops.
-CV-Job interview-Dress Code-Cover letter-Usage of online applications
CSR
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CSR
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Aecobs.org
CSR
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History and evolution of CSR
50-60s 80s 90s 2000
CSR
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History and evolution of CSR
Visionaries
CSR
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History and evolution of CSR
fordfoundation.org
CSR
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History and evolution of CSR
rockefellerfoundation.org
CSR
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Social movements in Poland
CSR
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A different view of CSR
CSR
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Why we should promote the use of CSR in our environment?
CSR
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Myths about CSR
CSR is widespread. Not true, only a small percentage of the companies are applying
and following up a proper CSR strategy
Engaging CSR is the key challenge for a global company. Not true, as some companies
in some countries are even struggling with meeting legal requirements in pollution.
CSR is the solution for a better society, and it is only laying on the company’s side.
The companies are obliged to adapt a CSR strategy.
Auditing our CSR strategy is the solution to be transparent. No, as many companies
may only audit part of it. (Only the local processes)
CSR
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Cultural differences in CSR
CSR
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CSR in IBM
CSR
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CSC from another companies
CSR
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Other CSR Strategies
CSR
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Other CSR Strategies
CSR
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Other CSR Strategies
CSR
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CSR Awards
1. nationalcsrawards.co.uk/enter/
2. ngobox.org/csr-impact-awards-csr-implementing-agencies
3. ….
CSR
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How to implement a CSR strategy in your company
Recommendations
• Find a meaningful way and be creative.
• Adapt it into to the local code
• Consider
-Social environment
-Economy
-Environment
• Use the governmental organizations and make them
support you and your plan
• Labour organizations
• Betterfactories.org
CSR
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Who?
CSR
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What is important in your CSR strategy?
• Stimulate and promote the innovation in terms of new
initiatives and solutions.
• Keep one and unique unified strategy.
• It will affect your business decisions
• You need to adapt it to your customers needs and expectations
CSR
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Make people feel part of it.
You will find• Scepticism• Indifference
You need to know• Why• How to prevent
scepticism and indifference
• How to build up the willingness to take part
CSR
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CSR
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Measuring our CSR
How to measure it?
CSR
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Different types of solidarity
• Daily solidarity
• Volunteering
• Measured solidarity
• Émile Durkheim "mechanical" and "organic
solidarity"
CSR
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Reporting CSR
CSR
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How you can be part of CSR
Why is it important to be part of CSR?
-Personal satisfaction
-You are making something beneficial for you and your environment
-Skill achievement
*Personal development
*You learn new things
*Meet new people with the same interests
CSR
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How Can I get Involved in CSR?
Should I know something?
Who should I contact?
Is it time consuming?
CSR
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Quiz1-Is it important to make the persons in your company feel part of your CSR strategy?A) YesB) No
2-What is the base of a good CSR strategyA) Good communicationB) Unified imageC) Creating an imprecise program
3-Who should be involved in the CSR program?A) Only youB) Your teamC) Only the management teamD) Only the marketing departmentE) Everybody except from the marketing teamF) Everybody
CSR
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Why should my company create an efficient CSR program
• Employee engagement
• Talent
-Recruitment opportunities
-Retaining
-Manage
• Technological development
-Testing
-Adapting
-Covering needs
• Increase the brand value
-Media
CSR
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CSR only for big budgets?
Key points for a company to succeed in CSR
Willingness
Implication
CSR
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Something to avoid
CSR
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Find solutions for your CSR Strategy
CSR
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Quiz1-Is it important to have a big budget for your CSR plan?A) YesB) No
2-Will CSR engage you?A) NoB) YesC) Depends on the strategy
3-Would you execute a short term CSR projectA) YesB) NoC) Only if I don’t careD) Depends if the project is reasonable.
Open questions: 1)Do you think CSR is going to be an increasing values in the future, why?2) What is a good CSR strategy for you?
CSR
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Useful links
www.AccountAbility.org.uk
www.unglobalcompact.org
www.bsr.org
www.ethicalcorp.com
www.cecp.co
www.ethicalquote.com
www.civic50.org
CSR
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It takes 20 years to build a reputation and five minutes to ruin it. If you
think about that, you’ll do things differently – Benjamin Franklin
Goodness is the only investment that never fails
–Henry David Thoreau
Ethics is the new competitive environment
–Peter Robinson, CEO MountainEquipment
CSR
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Want to know more about CSR?
Alejandro Platas Kroger@Alexplkr
es.linkedin.com/in/alejandroplataskroger/
• Company
• School
• University
• Local NGO
• Friends
CSR
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CSR