Download - Crm (software)
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CRM (software)
Brenda Lizbeth Yapo Bravo Gabriela Corrales Zuñiga Emma Dora Vasquez Diaz
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Videos de muestra -CRM la gestion del Clienteshttps://www.youtube.com/watch?v=GJnUhgKiRFI Ejemplo de CRM Pineapple https://www.youtube.com/watch?v=r2dcu6IyGo4
¿Que es CRM? https://www.youtube.com/watch?v=FRaen14NP64
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INTRODUCCIÓN
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Antecedentes
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¿Qué no es CRM? Un paquete de software Una moda o tendencia
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• CLIENTESCUSTOMER
• RELACIONES• INTERACCIONRELATIONSHIP
• ADMINISTRACION• GESTIONMANAGEMENT
¿Qué es CRM?
“Administración de las relaciones con el Cliente”
ESTRATEGIA
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Tecnología
Personas
Variables del CRM Procesos Recursos Humanos Tecnologías de la
Información
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Tipos de CRM1 • CRM ANALITICO
2 • CRM OPERATIVO
3 • CRM COLABORATIVO
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CRM Analítico
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CRM operacional
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CRM colaborativo
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VENT
AJAS
• Reducción del ciclo de venta
• Aumento de información de nuestros clientes
• Control sobre clientes
• Trabajar como un equipo
• Dirigirse a clientes adecuados DESV
ENTA
JAS • Elevados costos
• Requiere de una plataforma tecnológica.
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EJEMPLOS
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