![Page 1: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/1.jpg)
Hustling
How to find the rules& how to break them.
Jack Smith
![Page 2: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/2.jpg)
(or that time I “hacked” LinkedIn’s ad-system)
Jack Smith
![Page 3: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/3.jpg)
![Page 4: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/4.jpg)
AngelPad was nice enough to keep one spot open for any entrepreneur(s) reading this post.
If you’re interested in applying, you have until Wednesday, so get on it.
![Page 5: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/5.jpg)
Objective: Get into AngelPad
![Page 6: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/6.jpg)
Objective: Get into AngelPad
■ Goal: Get on Thomas’ radar
![Page 7: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/7.jpg)
S T A G E 1
Select your weapon of Choice
![Page 8: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/8.jpg)
S T A G E 2
Find out the rules(and how to break them)
![Page 9: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/9.jpg)
![Page 10: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/10.jpg)
Rules
■ 1) The Ad-Unit
![Page 11: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/11.jpg)
![Page 12: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/12.jpg)
![Page 13: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/13.jpg)
Rules
■ 1) The Ad-Unit■ 2) Targeting parameters
![Page 14: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/14.jpg)
![Page 15: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/15.jpg)
![Page 16: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/16.jpg)
Targeting
■ Job title: CEO■ Company: Vungle■ People targeted: 1
![Page 17: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/17.jpg)
![Page 18: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/18.jpg)
Targeting
■ Job title: CEO■ Company: Vungle, AOL■ People targeted: 2
![Page 19: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/19.jpg)
![Page 20: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/20.jpg)
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Google■ People targeted: 3
![Page 21: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/21.jpg)
![Page 22: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/22.jpg)
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Google, Microsoft■ People targeted: 4
![Page 23: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/23.jpg)
![Page 24: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/24.jpg)
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Google, Microsoft,
Apple■ People targeted: 5
![Page 25: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/25.jpg)
![Page 26: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/26.jpg)
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Microsoft, Apple,
Google, eBay■ People targeted: 6
![Page 27: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/27.jpg)
![Page 28: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/28.jpg)
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Microsoft, Apple,
Google, eBay, Paypal■ People targeted: 7
![Page 29: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/29.jpg)
OK!
![Page 30: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/30.jpg)
Rules
■ 1) The Ad-Unit■ 2) Targeting parameters■ 3) Bidding options
![Page 31: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/31.jpg)
![Page 32: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/32.jpg)
Rules
■ 1) The Ad-Unit■ 2) Targeting parameters■ 3) Bidding options■ 4) The review process
![Page 33: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/33.jpg)
![Page 34: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/34.jpg)
![Page 35: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/35.jpg)
S T A G E 3
Know the risksand take precautions to protect against them
![Page 36: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/36.jpg)
Risks
■ risk: Account could get banned■ solution: use masked email address
■ risk: Could get a cease and desist letter■ solution: take that risk
■ risk: Could get sued■ solution: don’t say anything slanderous
![Page 37: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/37.jpg)
Putting it into practice
![Page 38: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/38.jpg)
![Page 39: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/39.jpg)
Targeting
■ Thomas■ Ex-colleagues■ Investors
![Page 40: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/40.jpg)
![Page 41: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/41.jpg)
#hustlecon
![Page 42: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/42.jpg)
![Page 43: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/43.jpg)
Other examples
![Page 44: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/44.jpg)
![Page 45: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/45.jpg)
Objective: Contact Color’s CEO, Bill
![Page 46: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/46.jpg)
![Page 47: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/47.jpg)
![Page 48: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/48.jpg)
![Page 49: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/49.jpg)
Objective: Contact Rovio’s CEO
![Page 50: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/50.jpg)
![Page 51: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/51.jpg)
![Page 52: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/52.jpg)
Result: Email from a VP at Rovio
cost: $3.24
![Page 53: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/53.jpg)
Objective: Get Spotify as a client
![Page 54: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/54.jpg)
![Page 55: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/55.jpg)
![Page 56: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/56.jpg)
![Page 57: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/57.jpg)
Result: Secure Spotify as a client
cost: $16.34
![Page 58: Creative solutions: how to find and break the rules by Jack Smith](https://reader033.vdocuments.us/reader033/viewer/2022042516/55d114c5bb61eb80708b480b/html5/thumbnails/58.jpg)
1) Define your Goals2) Learn the Rules3) Understand the risks4) Find out how to break the rules
Summary