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#SMX #11B @MartyWeintraub
Creative PPC Tactics: Reinventing Boxes We're Not In!
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#SMX #11B @MartyWeintraub
Creative PPC Tactics: Reinventing Boxes We're Not In!
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
Today’s PPC Data Hackz
• Extended Negative KW Mapping• SRSLY Creative AdWords Scripts• Filtered Lookalike Modeling • Psychographic Retargeting
Filters• PPC Integrated Testing Checklist
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#SMX #11B @MartyWeintraub
Map Negative KWs To Exclusions
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#SMX #11B @MartyWeintraub
Exclude Facebook Cheapskates…
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
Hyper-Creative External Data Mashups
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#SMX #11B @MartyWeintraub
Campaign Budgets, Bids, Mobile Bid Modifiers, Hour Of Day, Day Of Week, Audience, etc.
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#SMX #11B @MartyWeintraub
Script Weather API To Tire Sales
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#SMX #11B @MartyWeintraub
Map Pizza Delivery To EU Football Data
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#SMX #11B @MartyWeintraub
Hourly Allergens/Smog Index
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#SMX #11B @MartyWeintraub
Invite Ad-Ops To Brainstorm Creative
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#SMX #11B @MartyWeintraub
Call Center / Web Form, TOD/GEO Scripts
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#SMX #11B @MartyWeintraub
Script Real-Time Markets, Credit (In)Security
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#SMX #11B @MartyWeintraub
Ad-Gap The Amazon Devil
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#SMX #11B @MartyWeintraub
Friendly & Predatory Rank Bidding
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#SMX #11B @MartyWeintraub
Ad-Ops Meets Creative Director!
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#SMX #11B @MartyWeintraub
Filter Lookalike Modeling
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#SMX #11B @MartyWeintraub
Filter It
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#SMX #11B @MartyWeintraub
Filtered RetargetingAKA: Turn Social Cookie Pools Over To Performance Marketers
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#SMX #11B @MartyWeintraub
Post-Click D.O.A.?
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#SMX #11B @MartyWeintraub
Value Of Precious Targeting$$$ Squandered To Generalized Post Click Tactics
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#SMX #11B @MartyWeintraub
Team Curated, Owned-Audience Cookie Pools For Performance Marketers To Exploit
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#SMX #11B @MartyWeintraub
Pixel-As-The-Metaphor-Retargeting
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
X X
Catalog Retargeting
2. New Expectations For Social Marketers/Traditional Retargeting
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#SMX #11B @MartyWeintraub
Product Follows Users
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#SMX #11B @MartyWeintraub
Funnel Retargeting
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#SMX #11B @MartyWeintraub
“New” Best Practices [NOT Yet]
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#SMX #11B @MartyWeintraub
Audience & Creative As Retargeting Metaphors
AudienceCookie Pools
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#SMX #11B @MartyWeintraub
“All The World’s A List!”
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#SMX #11B @MartyWeintraub
Intra & Inter-channel Mashup #TEST Checklist ☑
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#SMX #11B @MartyWeintraub
Sell Something Now!
DR, Funnel-Top Paid CPC, CTR, CPA, CPI, CPD Conversion
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#SMX #11B @MartyWeintraub
Sell Something Later!
Retargeting: Search/Social Mashups, Two+ Hop Thinking
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#SMX #11B @MartyWeintraub
5 Efficient D.I.Y. #PPC Data Mashup Tests
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#SMX #11B @MartyWeintraub
Search > Social Separate & Retarget Big KWs [Scalable, Expensive Singles & Clusters] UNFILTERED, Wide Open…
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#SMX #11B @MartyWeintraub
Search > Social: Separate & Retarget Big KW In Social FILTERED, Vertical Creative
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#SMX #11B @MartyWeintraub
Filter Site-Wide Visitor Retargeting By Successful DR Psychographic Data
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#SMX #11B @MartyWeintraub
Search > Search: RLSA For Big KWs To Small KWs
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#SMX #11B @MartyWeintraub
Social > Search: RLSA Campaigns To Social Audiences + Big & Small KWs
![Page 47: Creative PPC Tactics: Re-Inventing Boxes We're Not In By Marty Weintraub](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9c211760da32f4b8b6382/html5/thumbnails/47.jpg)
#SMX #11B @MartyWeintraub
• Extend Negative KW Mapping
• Create with AdWordsScripts
• Filter Lookalike Modeling • Filter Retargeting• Test Integrated PPC Tactics
Today’s Takeaways
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
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#SMX #11B @MartyWeintraub
SEE YOU AT THE NEXT #SMX!
THANK YOU!