![Page 1: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/1.jpg)
Creative Conflict:Turning Tension Into TeamworkA Five-Step Guide For PR and Marketing ProfessionalsPresentation to PRSA Alaska Chapter by Janet Asaro
![Page 2: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/2.jpg)
Your career in high gear
![Page 3: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/3.jpg)
It’s not a crap shoot
![Page 4: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/4.jpg)
Where you come in
• Complex processes• Cross-functional groups• Rapid change and response
![Page 5: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/5.jpg)
Roles, skills, tools, relationships
Assess the relationship
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
![Page 6: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/6.jpg)
Learning Objectives
• Identify when the relationship isn’t working• Create collaboration through mutual understanding• Rebuild the foundation and improve work processes
Turning Tension Into Teamwork
![Page 7: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/7.jpg)
Learning Objectives
• Identify when the relationship isn’t working• Create collaboration through mutual understanding• Rebuild the foundation and improve work processes
Turning Tension Into Teamwork
![Page 8: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/8.jpg)
Learning Objectives
• Identify when the relationship isn’t working• Create collaboration through mutual understanding• Rebuild the foundation and improve work processes
Turning Tension Into Teamwork
![Page 9: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/9.jpg)
Learning Objectives
Assess the relationship
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
5-Step Teambuilding Process
![Page 10: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/10.jpg)
When is it time to assess and regroup?
![Page 11: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/11.jpg)
Assess the relationship
![Page 12: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/12.jpg)
Assess the relationship
• New team member/client• Poor working relationship/tension• Rework, missed deadlines,
lack of focus
When is it time to assess and regroup?
Assess the relationship
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
![Page 13: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/13.jpg)
Assess the relationship
Assess the relationship
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
5-Step Teambuilding Process
![Page 14: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/14.jpg)
7 Deadly Communication Sins
Self-Assess
![Page 15: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/15.jpg)
7 Deadly Communication Sins
![Page 16: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/16.jpg)
• Why don’t they ever listen?• They want it WHEN?!
WRATHSLOTH
• Everyone thinks they can do my job• Oh, to work somewhere I’m
appreciated
PRIDELUST
• I wish we had THEIR budget!• I MUST control the BRAND!
ENVYGLUTTONY
7 Deadly Communicatio
n (Attitude) Sins
GREED • I don’t get paid enough to put up with this!
![Page 17: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/17.jpg)
Emotional Intelligence – It’s a tool
• Understand people’s personal and practical needs
• Understand the impact of your behavior on others
• Understand the emotional cues and tune into what people are not saying
![Page 18: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/18.jpg)
Real-life example
Education/Public
Programs
Turnover/Trust
PR & Marketing Dept
Workload/Morale
![Page 19: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/19.jpg)
Structure the dialog
Assess the relationship
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
5-Step Teambuilding Process
![Page 20: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/20.jpg)
Structure the dialog
![Page 21: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/21.jpg)
Structure the dialog
Assess the relationship
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
5-Step Teambuilding Process
• Bring the teams together• Meet off-site• Flipchart for recording• Feed them!
![Page 22: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/22.jpg)
Ask and listen
Assess the relationship
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
5-Step Teambuilding Process
![Page 23: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/23.jpg)
We only remember 20-50% of what we hear.
Ask and listen
![Page 24: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/24.jpg)
. Show respect
. Keep quiet
. Challenge assumptions
Seek to understand
Active listening
![Page 25: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/25.jpg)
Ask and LISTEN
Assess the relationship
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
5-Step Teambuilding Process
Agenda: We’re here to LISTEN to YOU!
![Page 26: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/26.jpg)
80% Listen20% Talk
Active listening - 80/20 Rule
![Page 27: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/27.jpg)
Ask and LISTEN
Assess the relationship
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
5-Step Teambuilding Process
• Introductions, name, title• What do you do?• What do you like most/why?• What do you like least/why?• What do you spend the most time on?• What is your most important responsibility?
![Page 28: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/28.jpg)
Ask and LISTEN
• Introductions, name, title• What do you do?• What do you like most/why?• What do you like least/why?• What do you spend the most time on?• What is your most important
responsibility?
Key questions Here’s Where You Can Help Them!
![Page 29: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/29.jpg)
Ask and LISTEN
• What is your main goal this year?• Who is your primary audience?• What action do you want them to
take/relationship you want to build?
Key questions Here’s What You Need to Develop Strategy
![Page 30: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/30.jpg)
Ask and LISTEN
• What do you need from Public Relations?
• What do you do with what we give you?• Are there any gaps?
Key questions Here’s How You Expose and Assess the Process
![Page 31: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/31.jpg)
Real-Life Example/Ask and LISTEN
Education/Public
Programs
Trust
PR & Marketing Dept
Morale
![Page 32: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/32.jpg)
Report and plan
Assess the relationship
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
5-Step Teambuilding Process
![Page 33: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/33.jpg)
Report and plan
Assess the relationship
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
5-Step Teambuilding Process
• Staff sharing (verbatim)• How we work together (process)• Overview of workflow• How Public Relations can help you
![Page 34: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/34.jpg)
Commit and nurture
Assess the relationship
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
5-Step Teambuilding Process
![Page 35: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/35.jpg)
Commit and nurture
Assess the relationship
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
5-Step Teambuilding Process
• Informal periodic check-ins• Celebrate successes• Report progress to leadership
![Page 36: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/36.jpg)
7 Heavenly Communication Virtues
![Page 37: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/37.jpg)
• Listening = Caring• Open the door for change
FAITHHOPE
• Assistance = Approachability• Hear the message, not the
tone
CHARITYTEMPERANCE
• Fairness = Trust• Relationships require
tenacity
JUSTICEFORTITUDE
7 Heavenly Communicatio
n Virtues
PRUDENCE
• When you seek out the gaps, you can make wiser decisions
![Page 38: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/38.jpg)
Go forth and …
Assess the relationshi
p
Structure the dialog
Ask and listen
Report and plan
Commit and nurture
5-Step Teambuilding Process
Collaborate!
![Page 39: Creative Conflict: Turning Tension Into Teamwork](https://reader033.vdocuments.us/reader033/viewer/2022051616/55762f6fd8b42a015c8b4918/html5/thumbnails/39.jpg)
Contact me
Janet Asaro
Director of Marketing and Public RelationsAnchorage Museum at Rasmuson [email protected](907) 929-9229
Marketing/Public Relations/Communications [email protected](907) 351-5053