04 June 2018
Tax Season 2018 Campaign
Creative concept presentation
Creative Concepts
Rationale
What we are saying to the taxpayer here is, relax. Tranquilo.
The campaign theme allows us to allay myths around the tax season.
It speaks to SARS readiness and also directly offers comfort to any
taxpayer who thinks it is a lot of work. This is a good way to say to people,
yes it’s tax season but don’t sweat it. The path to compliance is easy peasy.
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Look and Feel
Logo Lock up:
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Look and Feel
Logo Lock up:
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Tax Season 2018 June execution
Billboard 1
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Tax Season 2018 June execution
Billboard 2
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Tax Season 2018 June execution
Billboard 3
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Tax Season 2018 June execution
Billboard 4
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Press execution 1 July– 31 July 2018
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Press execution 1 July– 31 July 2018
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Animations will be added on site
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