Creative Communication
How to bring great ideas to life!
Today’s Topics
• Leadership Support
• Communication Details
• Wellness Committees
• Culture of Health
• Marketing
Leadership Support
• Define the roles in communication that leadership will take.
• Create a mission statement that aligns with the core values of your school/district:
• District - Inspire, educate, and prepare each student to achieve to high standards, contribute to our community, and thrive in a global society.
• Wellness - The ESEBT Wellness Program will create a culture of wellness by engaging staff in opportunities to enhance their overall health and quality of life.
• Vision – Every employee realize their optimal health potential.
The 5 W’s of Communication
• Who
• What
• When
• Where
• Why
Types of communication
• Educating – this type of communication educates people on the value of healthy living.
• Engaging – this type of communication asks people to engage in a program or activity that you are providing.
Communication Channels
• Newsletters• Webpage• Bulletin boards• Emails• Meetings• Marketing materials• Facebook/Social Media• Payroll• New Hire Orientation
Measurement
“You can’t change what you can’t measure”
• Bitly
• Webpage login
• Email clicks
Wellness Committee/Champions
• Identify leaders that can inspire others to engage in wellness activities.
• Invite all of those who have a passion/interest in being part of a wellness team.
• Hold virtual meetings with conference calls.
• Update the team via emails as to the upcoming programs to begin to create support and assistance from team members.
• Make it easy for them to be part of the wellness committee.
Building a Culture of Health with Communication
Getting the word out for your program.
Creating a Healthy Culture with “E’s”
• Environment
• Engage
• Enable
• Empower
A,B,C,D,E’s to a Culture of Health
• Access
• Build Leadership Support
• Creativity
• Define Goals and Objectives
• Educate
Brainstorm
BrandingDesign of Distinction
Building Your Brand
• Define what your program is, and what values are important to you
• Develop a name for your program
• Create a tag-line
• Design logo
• Color scheme
• Use school/district templates
MarketingCreate a “brand” and use marketing tools to communicate your
program.
Marketing• Incentives
• Posters
• Clothing
It Begins With YouCreative programing and communication for
Mindfulness Based Stress Reduction
Minding Your Way
• Walktober
• Happiness Project
• Digital detox
• Mindfulness in the Classroom
• HealthTrails
EPS Wellness Channels of Communication
• Newsletter• Webpage• Emails• District champions• Payroll• Meetings • Bulletin boards• Marketing products
EPS Marketing Tools
T-shirtsCreate a message that everyone will
want to share.
Wrist Bands
•These can be a constant reminder to stay on track on a daily basis.
Challenge CoinCreate your own “prize” for those that embody wellness.
Crafting Events
• Lunch time events
• Annual Well-Being fair
• Wellness workshops
Resources
• Mightynetworks.com
• Crafts
• Customink.com
• WelCOA
• Kaiser Thriving Schools