Download - Creating Value from Big Data
Creating Value from Big Data
Richard BenjaminsGroup Director BI & Big Data, Internal Exploitation
@vrbenjamins
4
Xavi: movements faster than 5 m/sec
Messi: movements faster
than 5 m/sec
Time at each position sec.
CDO20
Some use cases – internal & external monetisation
Video analytics
• Upselling
Smart marketing
• Real time data snacksNetwork analytics
• Value-based deployment
• Upselling (2G – 3G)
Smart Steps
Customer journey analytics
• Commercial omni-channel
• Digital customer care
Churn reduction
• Viral churn
• Causes of churn
Smart Digits• Fraud prevention
• Credit scoring
CDO21
Socio-demographic
P&S
Channels:
online, social
network,
stores…
Call Centers
content
Geo-location
Consumption: CDR,
SMS,xDRs--
TV Audiences
Mobile Apps
using APIsMobile Apps using
ports distinct from
http (https included)
Web Logs
QoE
. . . external data+
DWH Big Data
For a telco, data sources have significantly increased, enabling a 360 customer view
Descriptive
WHO ?
Behavioral
WHAT, WHERE ?
Interaction
HOW ?
Attitudinal
WHY ?
CDO22
Empowering all types of people to become more data-driven
Tools to
access data
and insights
Data
scientists:
courses &
events
Product
designers:
lean start-up
and lean
analytics
C-Suite:
mobile dashboards
and inspirational
events
Managers:
Lean analytics
and predictive
analytics tools
Sales people:
Dashboard
and predictive
analytics tools
Market insights tools