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Creating trust in public services
Andrew Wood
Pauline Schu
Paul Moxey
Stephen Emasu
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The global body for professional accountants
Creating trust in public services.
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The global body for professional accountants
• A pluridisciplinary literature review
• 10 expert roundtables on five continents
• 150 executives and practitioners involved
• An online survey of ACCA’s global membership
THE ACCA/ESRC RESEARCH PROJECT
Culture and Channelling Corporate Behaviour (ACCA 2014)
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The global body for professional accountants
THE INCEPTION OF THE PROJECT
Consequences of the Trust’s
performance culture:
• Lack of openness and self-criticism
• Disengagement from management
• Marked bullying of staff
• Pervasive fabrication of records to
show compliance
UK Parliamentary inquiry into care provided by the Mid-
Staffordshire NHS Foundation Trust
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The global body for professional accountants
2X Strongly disagreed in the Public Sector
DOES PERFORMANCE-RELATED PAY HELP FOSTER
BEST PERFORMANCE?
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The global body for professional accountants
THE DESIGN OF PERFORMANCE TARGETS
1/3 thought performance measurement
systems worked equally well for the
organisation and the individual
Most respondents said they were involved in
setting their targets and objectives – and
happy with the way they worked in practice
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The global body for professional accountants
PRP SCHEMES MAY LEAD PEOPLE TO FALSIFY
OR EXAGGERATE THEIR PERFORMANCE
Strongly disagree
2% Disagree
4%
Neutral 23%
Agree 40%
Strongly agree 31%
Public Sector
Strongly disagree
3% Disagree
8%
Neutral 20%
Agree 42%
Strongly agree 27%
Overall results
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The global body for professional accountants
ACADEMIC WORK ON
PERFORMANCE-RELATED PAY
• Incentive-based pay schemes tend to suppress
conscience and encourage opportunistic behaviour
(Stout 2012)
• Financial incentives are not sufficient for motivating
executives (Pepper et al. 2013)
• Causal link between excessive pay and poorer
performance (Cooper et al. 2014ed)
Cooper et al. (2014 ed), ‘Pay for Performance? The Relation between CEO Incentive Compensation and Future Stock Price
Performance’, Working Paper
Pepper et al. (2013), ‘Are Long-term Incentive Plans an Effective and Efficient way of Motivating Senior Executives?’ Human Resource
Management Journal, 23(1): 36–51
Stout L. (2012), ‘Killing Conscience: The Unintended Behavioural Consequences of “Pay for Performance”’, Cornell School of Law
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The global body for professional accountants
88% said to get more recognition for their work
83% said to have more challenging work
77% said to get a more senior position
5th in line: to earn more money
Least motivating: to contribute to the public good
WHAT WOULD BE MOST MOTIVATING?
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The global body for professional accountants
1. To create an environment where people can
comfortably discuss any concerns
2. To ensure the organisation has an effective and safe
whistleblowing procedure
3. To sanction unethical behaviours
4. …
5. To have a code of ethics
WHAT MOST ENCOURAGES ETHICAL
CORPORATE BEHAVIOUR?
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The global body for professional accountants
52% Agreed or strongly agreed
REGULATORY FRAMEWORKS ARE EFFECTIVE IN
DISCOURAGING UNLAWFUL BEHAVIOUR
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The global body for professional accountants
HOW TO RESTORE TRUST?
• Balance rules and common sense
• Examine the incentives structure
• Beware of unintended consequences
• Find out what motivates people
• Promote bottom-up communication
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The global body for professional accountants
Creating Value through Corporate Governance
- towards a new accountability
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The global body for professional accountants
‘We are shocked and surprised that, even
after the ship has run aground, so many of
those who were on the bridge still seem so
keen to congratulate themselves on their
collective navigational skills ’
UK Parliamentary Commission on Banking
Standards (2013) into the failure of HBOS
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The global body for professional accountants
• Governance and value
creation
• A new accountability
framework
• Culture and behaviour
Creating Value through Corporate Governance
- towards a new accountability
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The global body for professional accountants
• Governance should help ensure organisations
create sustainable long term value (this includes
managing risk).
• Generally governance practices and codes could
do a better job in supporting value creation.
Creating Value through Corporate Governance
- towards a new accountability
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The global body for professional accountants
WHY?
1. Confusion of what governance is for.
2. Governance requirements did not lead to a healthy corporate culture or effective boards.
3. Boards have less control than is generally recognised. Executives were unaccountable.
4. Risk management was problematic.
5. Governance was not viewed as a system.
6. Unreliable measures were used to manage performance.
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The global body for professional accountants
Value
=
Profit
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The global body for professional accountants
Creating Value through Corporate Governance
- towards a new accountability
• Value should be measured in terms of
societal and environmental value as
well as financial value
• Good ethics and a good culture are
essential to good governance
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The global body for professional accountants
Creating Value through Corporate Governance
- towards a new accountability
• Governance practice should be assessed on how
well it helps in creating sustainable long term value
and ensuring ethical behaviour.
• Governance requirements should also be assessed
on how well they contribute to value creation (and
ethical practice).
• Accountability framework - performing, informing
and holding to account
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The global body for professional accountants
Accountability Framework for Governance - 1
The purpose of governance is to ensure
organisations create long term sustainable value
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The global body for professional accountants
Accountability Framework for Governance - 2
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The global body for professional accountants
Creating Value through Corporate Governance
- towards a new accountability
What can stop it?
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The global body for professional accountants
Cultural Trade-Offs
Innovation x Control
Risk seeking x Risk avoiding
Protection x Production
Common sense x Rules & procedures
Empowerment x Rules
Trust x Accountability
Leadership x Followership
Cohesion x Dissent
Openness to
mistakes
x Zero tolerance
Short term x Long term
Big boards x Little board
Independence x Involvement
Value driver x Value protector
Profit x Public good
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The global body for professional accountants
For further information,
please visit:
www.accaglobal.com/culture
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The global body for professional accountants
Paul Moxey
Pauline Schu
CONTACT
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The global body for professional accountants
Thanks.
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Dr Andy Wood OBE
Chief Executive - Adnams Plc
Trustee - Tomorrow’s Company