Download - Creating Sharable Graphics
How To Create Great Sharable Graphics/Infographics
Charlie KalechDirector, J-Town Internet Services Ltd.@CharlieKalech
Trend To Graphic Content
One Click Like and ShareEven Text is Becoming GraphicsEasier To Convey Complex Ideas
Trend To Graphic Content
Facebook Buys Instagram for $1 BillionSept. 2012
Trend To Graphic Content
300 million 40 million per day 240 billion total1.1 billion 10 millionNew Year's 2013Thanksgiving 2013
The New SearchSearch Engines Do Not Index Text In Graphics/InfographicsBUT Images Have Meta DataGeo-taggingPeople-taggingUser informationBusiness & Organizations Shares, Hashtags, Likes
record 1.1 billion photos during the 48 hours over News Years Day and Eve. Thats nearly double the 300 million photos uploaded to Facebook on an average day. Facebooks collection of 240 billion photosInstagram averages 40 million photo uploads per day, 10 million photos tagged with Thanksgiving references on Turkey Day 2012 geo-tagged photos
The New Search
The New Search
The New Search
Trend To Graphic Content
Switched Walls to TimelinesWith Cover Photos
Third Most Popular Social Network
Corporate Facebook Cover Images
Corporate Facebook Cover Images
Corporate Facebook Cover Images
Corporate Facebook Cover Images
Corporate Facebook Cover Images
Corporate Facebook Cover Images
Twitter Backgrounds
Twitter Backgrounds & Profile Picturehttps://twitter.com/dominos
Food
Things People Can Relate To: FoodSharing Pleasure
Things People Can Relate To: BabiesStrong Ideology + CTA
Things People Can Relate To: Animals (Capture The Moment + Text)
Things People Can Relate To: Animals & Children
Things People Can Relate To: Signs
The Unexpected (Funny)
Breaking Rules(Capture The Moment, Animals)
Anti-Authority(Capture the Moment)
Celebrities + The Unexpected (Rare)Challenging Authority
Bill & Hillary in the 1970s
Challenging AuthorityUs vs. Them
Us vs. Them
Recycle Awesome Print Graphics
Customers
Inspiration/Appreciation
Inspiration/Appreciation/Quotations
Inspiration/Appreciation/Quotations
Educate Your Audience
Think Big Think Different Get Creative
Challenge Your Audience
Viral TopicsThings People Can Relate ToSex
CuteBabies
Animals
Children
Quotes
Food
Signs
Awesome Images
Emotional Triggers & Inspiration
Viral Topics
Funny/UnexpectedCelebritiesChallenge Authority (Us vs. Them)If You Agree Share/Act, Fill in the BlankContestsCustomersInformative/Educational/Confessions
On-Line Toolswww.recitethis.com
On-Line Toolswww.someecards.com
On-Line Toolswww.memecenter.com
http://blog.lewispr.com/2011/03/infographics.html
http://blog.lewispr.com/2011/03/infographics.html
Three Steps To Creating An Infographic Three Questions
Data Collection
Design
http://blog.lewispr.com/2011/03/infographics.html
1. What type of infographic do we want, and what type of data will we be collecting?There are 4 Basic Types of Infographics:StatisticalComparative numerical data & statistics TimelineData & statistics compared to a period of timeProcessData & statistics compared to a workflowLocationData & statistics compared to geography
Statistical Numerical data and statistics compared to each other
Timeline Data and statistics compared to a period of time
Process Data and statistics compared to a workflow
Location Data and statistics compared to geography
1. What type of infographic do we want, and what type of data will we be collecting?
Your Infographic Can Be A Combination Of All 4 Types
http://blog.lewispr.com/2011/03/infographics.html
1. What type of infographic do we want, and what type of data will we be collecting?
Your Infographic Can Be A Combination Of All 4 Types
2. What parts of the infographic do we know already, and which parts will the designer determine?
http://blog.lewispr.com/2011/03/infographics.html
2. What parts of the infographic do we know already, and which parts will the designer determine?VisualColor | Graphics | Icons
http://blog.lewispr.com/2011/03/infographics.html
ContentTime Timelines | Calendars | ClocksStatistics Numbers | Charts | GraphsReferences Location | Size | Quantity
http://blog.lewispr.com/2011/03/infographics.html
KnowledgeFacts Conclusions from data that support the messageDeductions The main message
http://blog.lewispr.com/2011/03/infographics.html
http://blog.lewispr.com/2011/03/infographics.html
1. What type of infographic do we want, and what type of data will we be collecting?2. What parts of the infographic do we know already, and which parts will the designer determine?3. What basic graphic elements would we like to use and how?Flow ChartsListsGraphsDiagramsMapsTypographyTimelinesIllustrationsColor/Design Scheme
Online Tools To Create INFOGRAPHICS
easel.ly Demo Video at http://vimeo.com/37781587 piktochart.com infogr.am visual.ly
Know Your PlatformWhat Works on
Won't Work on
http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/
Remember
Remember
Remember CTAs (Calls To Action)
Thank You
Charlie Kalech
Director, J-Town Internet Services Ltd.
[email protected]@CharlieKalech
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