Minimum Viable Product

Doug Henderson - FrostHub

Lessons Learned

• Difficult to figure out MVP

• We have built some functionality that is not valuable to the users

• Shorten the build-measure-learn cycle

Lessons Learned

• Test with people you didn’t know before

• Users will always think they need something more

• Finding the right early adopters

• Continuing the conversations

Don’t build this

Build

Sketching

Concept Rev. 1

Concept Rev. 2

Detailed Design Rev. 1

Detailed Design Rev. 4

Build

Next Steps

• Test with 10 companies

• Measure value

• Learn - tweak existing, add another feature

Tools

• Lean Launch Lab

• Lean Startup Machine

• www.startuplessonslearned.com

• www.theleanstartup.com