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Jim McNeill
Product Manager & Studio Director
QUMU, Inc.
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Role & Importance of Video in
CF Giving the Pitch
Quick and to the point synopsis
A visual examination of the key investment
factor = You
One stop for overview, demo & testimonials
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Crowdfunding vs Corporate
VideoCorporate
Big Budgets
Marketing and
Production teams
Access to resources
Crowdfunding
Little or No Budget
Marketing and production
team of 1 = You
What you own (iDevices or
friends with gear)
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Crowdfunding vs Corporate
VideoCorporate Crowdfunding
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Crowdfunding vs Corporate
VideoCorporate Crowdfunding
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Crowdfunding vs Corporate
Video “The Overbudgeted Spaceship”
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Crowdfunding Video:
OptionsDIY
iPhone / iPad
GoPro (Product shots)
Friends with gear
Digital Cameras with
Video options (DSLR)
Personal Drones
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Crowdfunding Video:
OptionsDIY
Don’t forget the Audio
iPad / GoPros have jacks
Digital Cameras do not
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Crowdfunding Video: Sourcing
OptionsHire Professionals
Friends of friends
(LinkedIn Mining)
Craigslist
_______$$________
eLance / oDesk
ProductionHUB
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Key elements of successful CF
Videos Clearly convey your point with:
Stable video: NO Blair Witch Projects
Supporting graphics and Lower Thirds
Use YouTube and/or freeware tools
Audio, Audio, Audio
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Planning and Scripting
Intro / Summary
Product shots /
Demos with VO’s
and graphics
The Opportunity
Use Slides, not
scripts
Avoid the boring
robot
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The DIY Setup
Backgrounds
Lighting
Audio, Audio, Audio
Acquisition formats
Backgrounds:
Use real settings or go
Charlie Rose style
Lighting: Spots / Cans
& Shop Lights
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The DIY Shoot
Quiet on the Set
Pay attention to
audio: wear
headphones
Put list of items
close to camera in
line of sight
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Editing Tools
YouTube
iMovie
(Other free tools)
FCP / Premiere
Hands On…
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Distributing the Final
Product Upload to
Kickstarter
YouTube Upload
and embedding for
social media
promotion
Cross post to
YouTube for SEO
Embed links and
watch your stats
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Working with Professionals
Sourcing: Google and ProductionHUB
What to Ask:
½ Day and Day Rates with Camera Operator(s)
Teleprompter
Backgrounds / Sets / Virtual Sets
Editing rates and output formats
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