Download - Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experience HubSpot
Katie Burke
CREATING A COMPANY YOUR (NEW) EMPLOYEES LOVE
Yet somehow most corporate rule books look something like this:
At HubSpot, we’ve built a different kind of culture rooted in transparency and autonomy.
But before I jump into what our culture is, let me talk about what culture isn’t.
Culture Isn’t…
Wall Posters
Corporate Governance
Perks and Rewards
Culture Is…• A bar for what’s possible at your
company• A powerful weapon in the war for
talent• A proactive catalyst to help
employees make better decisions• A promise to your customers• Collective clarity on what it
means to be a part of your organization
“culture: recruiting product: marketing.”
@Dharmesh
Over 2 million views on CultureCode.com
So where do most companies go wrong?
- Waiting until employees arrive to talk about culture
- Asking new employees to absorb an organization’s culture versus bringing it to life in new and innovative ways
- Not giving employees a tool to speak up when your company is falling short on its promise
• Talk about your culture early and often, not just with new employees.
• Make culture a central focus in your onboarding, not an afterthought.
• Provide a vehicle for all employees to speak up about what’s working and what isn’t.
How We Actually Do It- Culture is a business priority, not an HR
priority- We use stories and examples to reinforce our
culture in the onboarding process and beyond- We share as much information as possible- We don’t match mistakes with rules and
regulations- We default to transparency- We iterate relentlessly on our candidate and
employee experience
The HubSpot Onboarding Experience
-Content-Context-Community
(…and a truly incredible learning and development team)
Questions? Concerns?Comments? Critiques?
Know someone awesome who should work at HubSpot?Katie BurkeKburke at hubspot dot com@katieburkie