CREATE YOUR WEBSITE
Your website is the online shop front
of your coaching business
BUSINESS EXPRESS: CREATE A WEBSITE
Your website has to look great
& be easy to navigate
BUSINESS EXPRESS: CREATE A WEBSITE
BUSINESS EXPRESS: CREATE A WEBSITE
BUSINESS EXPRESS: CREATE A WEBSITE
It must have a ‘call to action’
or a way to generate leads
BUSINESS EXPRESS: CREATE A WEBSITE
BUSINESS EXPRESS: CREATE A WEBSITE
BUSINESS EXPRESS: CREATE A WEBSITE
Learn from Your Visitors
Crazy Egg
www.CrazyEgg.com
Test layouts
Test colours
Test calls to
action
Test content
BUSINESS EXPRESS: CREATE A WEBSITE
It must have a way to easily create & share content
LinkedIn Your
Blog
BUSINESS EXPRESS: CREATE A WEBSITE
Added bonus if you
can INTERACT with
your potential clients
BUSINESS EXPRESS: CREATE A WEBSITE
WHICH PLATFORM?
GO SIMPLE!
INTERNATIONAL COACH ACADEMY
LAUNCH FAST, TEST, ADJUST
Do it Yourself
1. Weebly is a fast, efficient
2. Wordpress slightly more complicated
Done For You
1. Outsource to Fiverr (www.fiverr.com) or eLance
(www.eLance.com)
2. ICA Business Express Done For You
BUSINESS EXPRESS: CREATE A WEBSITE
ACTION STEPS
INTERNATIONAL COACH ACADEMY
WHY HAVE A WEBSITE?
1. Get clients
2. Coaching is a global field, you need to have a “global
office”
3. Need a professional presence
4. Build authority & establish yourself as an expert
BUSINESS EXPRESS: CREATE A WEBSITE