Download - Create mobile marketing campaign
Create Mobile Marketing Campaign
Wendy Bauer
Define Traditional Marketing Techniques Traditional marketing strategies offer an effective way to deliver
content to current and prospective customers, and can become a catalyst to drive your web site along other traffic marketing assets. This traditional marketing approach is often referred to as “push” marketing.
Traditional marketing is a broad category that incorporates multiple forms of advertising and marketing. Most traditional marketing techniques fall under one of four categories: Print, broadcast, direct mail and telephone.
Give an overview of traditional marketing techniques Traditional Marketing Categories
Print: Includes advertisements in newspapers, newsletters, magazines, brochures, and other printed material for distribution
Broadcast: Includes radio and television commercials, as well as specialized forms like on-screen movie theater advertising
Direct mail: Includes fliers, postcards, brochures, letters, catalogs, and other material that is printed and mailed directly to consumers
Telemarketing: Includes requested calling and cold calling of consumers over the phone
Mobile Marketing Campaign Strategies Integrated Into Traditional Marketing Tactics
Optimize for micro-moments – Could be integrated into traditional marketing tactics by predicting some of the questions that a customer may ask and publish it in traditional for as frequently asked questions in print and direct mail publications.
Use QR codes to streamline user experience – Could be integrated into traditional marketing tactics by placing the QR code in print and direct mail publications.
Use hyperlocal marketing to connect at the city and neighborhood-level – Could be integrated into traditional marketing tactics by having local print publications advertisements in newspapers & magazines which now are published online simultaneously as paper print. These will link your mobile marketing to a location by your traditional publications using location and keywords in SEO.
Benefits To Integrate Mobile and Traditional Marketing Techniques Active and Passive – Mobile marketing is considered to me active and
traditional is passive. These two techniques work well together to achieve a businesses campaign goals. Use TV and Print advertisements to disburse information and incorporate a message to share on social media channels.
Multiple channels – By utilizing mobile and traditional techniques gives your business the advantage of spreading their message across multiple channels. By using both gives your marketing campaign a extra reach to attract a larger audience.
The personal touch – Traditional media reaches a broad audience base and mobile media reaches a more specific audience. The traditional media will attract the target audience to look into more about the product which will typically be online where they are encouraged to follow the brand via social media where a deeper more relevant relationships are built with the customer.
References
http://www.marketing-schools.org/types-of-marketing/traditional-marketing.html
http://www.strategicdriven.com/traditional-marketing/ http://www.forbes.com/sites/jaysondemers/2016/05/25/4-mobile-mark
eting-strategies-that-will-boost-engagement-and-sales/#5f704b063aff http://www.smartinsights.com/managing-digital-marketing/marketing-
innovation/marketing-trends-2016/ https://econsultancy.com/blog/62546-making-digital-and-traditional-m
arketing-work-together/ https://www.callfire.com/blog/2013/10/15/the-benefits-of-mobile-mark
eting-over-traditional-advertising