Download - Crash Campaign: Maple View Farms ice cream
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Maple View Farm Ice Cream - Team.1.
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Introduction
Caroline Dodd, Patrick Millett, Alex Simmons, Katherine Boliek & Courtney Jacobs
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Background Target market
● Produces “cow-to-cone” ice cream
● Ice cream market
● Demographics● Geographic focus
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Three-part strategy
1. Standardizing Branding
2. Invigorating social media presence
3. Engage Community
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1. Standardizing Branding
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Identity
Style Guide
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2. Invigorating social media presence
674 Followers 352 Followers6,900 Likes
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Geotag for Snapchat
+
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Social Media Planning
● Plan Social Media posts for Instagram and Twitter manually or through tool-Hootsuite
● Increase interaction with customers by regramming or retweeting their posts
* Example Manual Social Media Plan included in Brief
or
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Social Media Planning
● Canva→ free social media graphic generator
● More sample graphics included in brief
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● On-site events: Summer, winter and pre-season initiatives
3. Engaging the community
● Create your own flavor competition: ‘May the odds be ever in your flavor’
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● Facilitated through Facebook
● Engages current and potential customers in a fun way
● Comments enable feedback and involvement
● Gains ‘Likes’ on the Facebook page
Create your own flavor competition
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● Summer movie nights● Winter chillout sessions● Free sample hand-out early Summer
↳ Strengthens brand equity and recognition
↳ Draws customers through events
↳ Uses their products to bridge seasonal gap
↳ Differentiates Maple View from its competitors
On-site events
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● Branding → conversation with customers, surveys
● Social media → number of followers, likes, and interactions
● Community engagement → turnout to events
● General → revenue comparison, in-store popularity/crowd
Measurement of campaign performance
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Questions