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CF craigslist
Used Car Classified Marketing
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Bottom Line
• Craigslist can increase bottom line by 10%, 20%, and even 30%+
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craigslist Changes
• Big Changes on Dec 3 2013…
– Craigslist now charges $5 per add
BUT REMEMBER:
– All those calling are IN-MARKET to buy a used vehicle!
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CF craigslist Pricing• To upload all inventory would cost:
– COST = (Number of Used Inventory) X ($10.00)
• Example: A car dealer has 100 used cars, then this would cost $1000 to upload all their inventory to CL
• If you want to DOMINATE, then they upload used inventory 2x
– Between 30-100+ calls per 100 uploaded
• *** ALL CALLS ARE SALES CALLS ***
• Cost per lead (CPL) is ranges from $15 - $32
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CF craigslist Case Studies
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Arrigo DCJR – January 2014
• Budget $1500
• 99 Used Sales Calls/Leads in the month of January 2014 from craigslist
• $15 Cost per lead
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Williamson Cadillac/Buick GMC- January 2014
• Budget $1000
• 91 Used Sales Calls/Leads in the month of January 2014 from craigslist
• $10 Cost per lead
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Arrigo Sawgrass – May 2014
• Budget $1500
• 141 Used Sales Calls/Leads
• $10 Cost per lead
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Arrigo Ft. Pierce – May 2014
• Budget $1500
• 56 Used Sales Calls/Leads
• $26 Cost per lead
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Arrigo Palm Beach – May 2014
• Budget $1500
• 74 Used Sales Calls/Leads
• $20 Cost per lead
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Team Nissan Manchester – May 2014
• Budget $1500
• 46 Used Sales Calls/Leads
• $32 Cost per lead