Cox Enterprises Journey Towards Mobile Enablement
Presentation Objectives
Journey Towards Mobile Enablement
Understand context, background, and business drivers
Vision of the Cox Enterprises Mobile domain
Approach
Progress to date, and plans for the future
Things to consider on the path to Mobile Enablement
About Cox Enterprises
Mobile Domain at Cox Enterprises
Separate Groups for:
Handset support
Device/Network Management
Carrier management
Application Development
QA
Strategy and Implementation
Mobile Enablement at Cox Enterprises
A journey of a thousand miles begins with a single step.
Lao-tzu, The Way of Lao-tzuChinese philosopher (604 BC - 531 BC)
Enhancing business value through Mobile Technology.
Goal: Deploy mobile applications for all business services compliant to all supported devices.
Vision – The End State
Test
Customer
Device Mgt
Device Support
Apps
Service Mgt
Security
• 100% mobile accessible- I get to my stuff from anywhere,
including my mobile device
A Future Glimpse – Having a Baby
Today’s Experience
• At work and home computer—go to subsidiary sites or InSite and read general information about “maternity coverage” and “qualified status changes”
• Or call HR
Future Experience
• At doctor’s office access Cox’s app store and download Employee Portal mobile app
• Search on ‘baby’ • Review role-based benefits policies • Access Aetna mobile app from Cox’s App and
enroll in healthy mother/baby program• Access Cox’s New Parents collaboration
discussion to tap into wisdom of other parents • Explore employee discounts relevant to new
parents
Future Benefits• Real-time access to HR/Benefits information• Decrease administrative focus for HR and supporting departments• Increase employee engagement and productivity• Leverage HR data to drive employee benefits understanding, appreciation, and decision-making• Use HR data to personalize and proactively target contextual information and analytics (knows
who I am /where I am/what I need to know)• Present consistent information, message and experience across subsidiaries and geographies
7
We’re All Connected Now
History
Pre-historic Era – pre-smart phone
Call to Action – Business Drivers
Microsoft and Apple for creating the PC ecosystem that, 30 years ago, started it all by letting people become familiar—even skilled—with computer technology at both work and home.
Iphone released June 29, 2007 Android Phones
Google purchased Android Inc., 2005 Open Handset Alliance, a consortium of hardware,
software, and telecommunication companies for pen standards for mobile devices
Ecosystem for Application Development and Distribution Facebook, Twitter, and Google creating social and collaborative
technologies that, once entrenched in employees’ personal lives, became appealing for business.
Key Events
Business Drivers
Other Trends
Blending of work / personal life
Rise of the Millennials
By 2014, more mobile devices than PCs and laptops
Next Generation Workforce
Business Drivers
Consumerization of ITUse of technologies that can easily be provisioned by non-technologists.
Variety of tablets and smart phones used in the workplace; people using Phone, iPad, and Android devices instead of corporate-sanctioned BlackBerry
Departments deploying Software as a Service bypassing IT Smart Drives synced in the cloud to phone home devices
Employees demand to use their personally preferred mobile devices, personal computers, applications, social media, and cloud services and will find a way
40% of devices used to access business applications are personally owned by iWorkers, up from 30% in 2010.Source: IDC information worker custom survey, business IT custom survey, sponsored by Unisys, May 2011
IT as Gatekeeper
Plan of Attack
2010
Assessment & Initial Strategy
Refresh Strategy
2011
Initial Roadmap
2012
Assessment and Initial Strategy
Approach Step Key Activities
Establish Domain Vision and Objectives
• Establish Mobile Apps Domain Vision and Objectives
Perform Infrastructure Assessment
• Infrastructure requirements
Perform Organizational Assessment
• Skills needed
Governance and Standards
• Define Governance & Execution for Pilot• Define Mobile Standards• Identify Build vs Buy Considerations/Needs• Define high level security, platform / arch, skills, target devices
Roadmap • Select Apps for Pilot• Shortlist Additional Apps • Draft Initial Roadmap
Initial Roadmap
• Development team prototyping• Education• Testing team
Building Skills
• Development Tools• QA infrastructure• Testing tools• Authentication mechanisms
Infrastructure
• Standards• Cross department domain team
Governance and Policy
• Mobile Paycheck• Deals and Discounts• Employee Directory
Pilot Apps
Strategy Refresh
Revisited Mobile Domain Strategy In 2012
Wanted to ensure technology planning was ahead of business demand where possible
Part of a broader review of Business Platform Strategies; Technology platforms needed to support priority business Initiatives
Incorporated broader business vision and strategic initiatives: Simple, consumer-like experience - Digital experience inside
Cox matches the outside world (seamless, intuitive) 100% personalized to me - I get what I want, when I need it.
It’s smart. 100% mobile accessible - I get to my stuff from anywhere,
including my mobile device Highly customizable -I can choose what I see and what I don’t
Where we are today
Poised
Policy
• Electronic Usage• Bring Your Own
Device
Management and
Distribution
• Skillsets established• External Access • Multi-device SaaS
vendor in place
Development
• Skillsets established• Infrastructure in
place• Design patterns
established
QA
• Mobile Device Management in place
• CEI App Store Ready for Deployment
Roadmap for the Future
Planned Initiatives Mobile portal
Corporate App Store
VPN access
Device Management
Mobile Messaging Pilot
Mobile Single Sign-on
Additional Custom Apps
Leverage vendor mobile Apps
3rd Party App Inventory Wsbtv.com Wsbtv.com Traffic AJC Digest Valpak Local Savings Scoutmob KBB.com (Kelley Blue Book) AutoTrader.com PB Post Dayton Daily Austin American Statesman 360
iReporter Aetna Mobile Vanguard Yammer
Things to Consider
Business Alignment
Policy and Governance
App Distribution
Mobile Device Management across organizational boundaries
Platform Support
Development tools and skillsets
Testing strategies