COWORKINGWELL

SOCIAL DESIGN FOR LEARNING

VANESSA GENNARELLI@mozzadrella

CommunityMy yoga mat

Hi, I’m Vanessa. I <3

Social learning

CoworkingDESIGN

PositivePSYCHOLOGY

OptimumEXPERIENCE

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Let’s talk about...

What isCOWORKING?

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BRAD NEUBERG, 2005SHARED SPACE FOR REMOTE

WORKERS

1,800 SPACES WORLDWIDE

SPACE + VALUES

Indyhall

Philadelphia

2010-2011

WorkBar

Boston

2011-2012

New Work City

New York

2012-Now

FULL DISCLOSURE

Let’sFIND OUT...

Was my experience unique?

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Inline help

RESEARCH

QUESTIONS

• Can we demonstrate that coworking spaces expand human potential?

• In these coworking spaces, which interaction design principles nurture excellent, engaging, ethical work?

RESEARCH

DESIGN

• 7 interviews with coworking space founders or community managers on the East Coast

• 5 site visits

• Protocol focused on organizational culture, learning design and governance

• Emic coding system (research nerd speak)

But first....

A BIT OF THEORY

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POSITIVE PSYCHOLOGY =

HUMANS DON’T SUCK

Mihály CsíkszentmihályiFLOW!

• Happiness= complete absorption in a task

• Right mix of challenge and mastery

Inline help

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Carol Dweck MINDSETS!

• Intelligence is not static

• How you think about your ability is a better predictor of what you’ll accomplish

Howard GardnerGOOD WORK!

• Good Work = excellent, ethical, engaging

• Ethics: determined by the field

• Importance of mentorship

FINDINGS!

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• Horizontal sharing / mixing

• Differences in recruitment and onboarding

• Discipline and governance

• Sustainability

FINDINGS!

RECRUITMENT

SOCIALIZATION &ONBOARDING

SPACE DESIGN

DISCIPLINE

• Peer-to-peer or top-down

• Correlation between emergent culture and low dismissals

• Correlation between mixed desks and skills learned

• Open question: emergent culture and sustainability

DISCUSSION

VANESSA GENNARELLI@MOZZADRELLA

MOZZADRELLA.ME

Let’s keep learning...