Download - Corporate Social Responsibility June 2010
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Corporate social responsibility-what’s it all about?
by Fluid
June 2010
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Contents3-4 Introduction to Fluid5-6 The concept of Corporate
Social Responsibility (CSR)7-9 Coaching10-12 Incentives and motivation13-14 Low-cost initiatives15-16 Areas of CSR to get involved
in17-18 Believing in employers’
commitment to CSR
19-20 Pay and benefits for CSR professionals
21-22 What should a CSR professional know?
23-24 Benefiting from CSR25-26 Case studies27-28 Conclusion and questions
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Introduction
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Introduction to Fluid• Fluid Consulting Limited (Fluid) is a specialist
human resources consultancy headed by Tim Holden MCIPD
• 10 years in banking• 10 years in Human Resources consultancy• Fluid trading since 2006• The core services provided by Fluid are:
- Retention- Selection- Attraction- Remuneration & Reward - Outplacement- Training & HR consultancy
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The concept of Corporate Social
Responsibility (CSR)
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The concept of Corporate Social Responsibility (CSR)
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Coaching
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Coaching 1 of 2
• Think about what would be a good match for your skills or organisational brand
• Highlight win-win situations and promote the benefits of coaching and mentoring in the community to business leaders such as learning new skills, enhancing employer brand and improving employee wellbeing
• Be true to your own values as a coach when choosing and working with clients-don’t be afraid to confront a client or to walk away
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Coaching 2 of 2
• Make it explicit in contracts that you would like to consider the wider impact
• Think about your carbon footprint as a coach-consider telephone and email coaching when appropriate
• Offer discounted rates or free coaching to disadvantaged clients
• Seek out leaders who can have a far-reaching impact as clients
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Incentives and motivation
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Incentives and motivation 1 of 2
• HOW TO ACHIEVE EMPLOYEE BUY-IN• Employee recognition programmes• Accountability measures for senior
management with responsibility clearly assigned
• Performance incentives• Publish CSR report as tool for increasing
internal awareness and buy-in
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Incentives and motivation 2 of 2
• HOW TO ACHIEVE EMPLOYEE BUY-IN• Awareness-raising programmes geared at
employees understanding the organisation’s CSR strategy
• Share success stories internally to motivate employees and celebrate small wins
• Involve employees in developing vision and values
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Low-cost initiatives
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Low-cost initiatives
• Ask a group of employees to draw up a CSR policy
• Organise a screening of Al Gore’s An Inconvenient Truth
• Have a lunchtime debate• Get a prominent environmentalist to write an
article for the company magazine• Go for dinner at an organic restaurant• Get involved in local community projects or
go FairTrade
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Areas of CSR to get involved in
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Areas of CSR to get involved in
• Encourage employee engagement/volunteer activities in the local community
• Encourage employee engagement/volunteer activities abroad
• Run a recycling policy in the workplace• Offer green benefits such as transport• Offer an incentives programme reflecting corporate
citizenship• Include CSR/environmental concerns in employee
performance measures• Include CSR/environmental issues in induction
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Believing in employers’ commitment to CSR
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Believing in employers’ commitment to CSR
• Organisations must be authentically committed to the sense of meaning they are trying to create
• Senior managers must be active programme sponsors
• Employees will emotionally commit only to the extent they feel able to be and express themselves
• Identity and meaning can be internalised, but only through negotiation
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Pay and benefits for CSR professionals
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Pay and benefits for CSR professionals
• Average wage between £40000 and £60000, earned by about 40% of respondents
• About 20% take home between £60000 and £80000 and 4% earn £120000 or more
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What should a CSR professional know?
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What should a CSR professional know?
• Understanding of CSR issues in areas such as reporting standards, stakeholder engagement and emerging issues
• Understanding of a range of business functions (the CSR role has moved from an isolated function to an integrated one)
• Understanding of niche areas, such as technical environmental subjects or supply chain management issues
• The ability to influence and engage colleagues across the organisation: a senior CSR manager will be in contact with departmental heads
• Crisis management skills, such as risk management and compliance
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Benefiting from CSR
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Benefiting from CSR
• Find a project where your team can make a tangible impact
• Partner with a company that can deliver a good project in a place where it matters, using the talents and skills of your employees
• Integrate the project carefully with other activities and determine upfront how to present your project to the participants
• Give plenty of opportunity for participants to share and talk about their experiences-this enables them to appreciate and process the event while helping spread excitement about CSR activities among other employees
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Case studies
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Case studies
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Conclusion & Questions
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Conclusion
• Summary• Questions