Download - Corporate Social Media Summit
8/3/2019 Corporate Social Media Summit
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Speakers include: Co-Sponsor:
Th 3d Aual Cpat Scial Mdia Summit
The No 1 Social Media ocussed corporate event –
your One-Stop-Shop or everything you need know
Fully integrate social media
throughout your company to engage
consumers, enhance your brand
and boost your bottom line
Tw day busiss cc, Ju 13–14, 2012The New Yorker, New York City
usulscialmdia.cm/wyk
Impv engagement, customersatisaction and sales via a turbo-chargedexternal social media policy and make yourbrand riends or lie
Cat a cohesive internal structurethat’s embedded throughout to boostcommunication whilst reducing business risk
Masu your social media impact to showbusiness worth, inorm uture strategy andmeet your business priorities
Lay th udatis or uture success byully understanding the changing marketissues to gain competitive advantage
A practical and interactive business conerence built or a corporate audience:
LOOK INSIDE to check out our top level corporate speakers and business-ocused agenda
…o speakers are corporatepractitioners
…o sessions are designed to enhanceand improve your social media strategy
…o topics have been requested by your peers and deal with themajor issues aecting your company today – and tomorrow
#CSMNY
8/3/2019 Corporate Social Media Summit
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Da Cllagu
Hw s?
Simpl. W ly hav busisss talkig t busisss.
The Corporate Social Media Summit is back. Fast becoming
THE meeting place or the corporate social media practitioner,
this is your One-Stop-Shop or all things social.
What’s changed or 2012?
FIrST AnD ForeMoST, the urious pace
o advancements have transormed the social
landscape as we knew it even twelve months
ago. Facebook has surpassed 800 million
users. Twitter 100 million. And the number o
platorms are increasing also, especially with
Google+ and Pinterest joining the party. It all
means that you, the social media practitioner,have an even tougher job ahead o you. And in a
world o uncertainty, you can be sure only that it
will get harder still.
SeConD, companies understand even more
than beore that social media is becoming more
businesses-critical. 64% o companies report
their social media budgets are going to increase
throughout 2012. 92% o the Fortune100
companies now have a Twitter account. Even
70% o local businesses have a Facebook
page. It all goes to say that US corporations are
not only becoming more aware, they are also
growing more active through social.
THIrD, it is now acknowledged that social
media is not merely something or marketing
teams. Social is permeating through ALL
business unctions. 2012 represents the Year
o Change or social media as we know it.
58% o companies will use social or customer
service, 65% or reputation management,
41% or employee engagement and 27% or
commerce. Companies that are not running a
ully integrated, grown-up social media program
are being let behind in the social arms race.
Scial is lg xpimtal.It is udamtal.
Your social media strategy needs to be part o
your long-term business plan and integrated
across the whole company.
And there is only one place to learn how to
achieve this: The Corporate Social Media Summit.
Just like last year, you will hear only rom corporate
speakers – the Summit Agenda has once again
evolved rom three months o primary research
– and networking with your corporate peers is
given an even higher priority.
THere’S More.
Because this year, we have grown even better.
With more interactive and productive session
ormats, bigger brand speakers and a networking
space no-one in the USA can beat – this is the
One & Only social media event to attend in 2012.
I your company wants to take its social media
strategy to the next level this is defnitely the
only conerence you need to attend
Don’t miss the opportunity to get to the
oreront o corporate social media. Reserve
your place at Th Cpat Scial MdiaSummit today.
Sincerely,
Hay rllas
Useul Social Media
Designed or you,the corporate:Three months osolid research toensure every sessiongets to the hearto this year’s socialissues and keepsyou those vital stepsahead in an ever-
changing landscape.
Best practice romyour corporatepeers: All speakersare rom bigcorporations andhave been taskedwith deliveringpractical solutionsand inormedopinions, rather than
empty classroomtheory.
A proven trackrecord: 98% o lastyear’s delegates con-frmed they learneduseul strategiesand best practice atthe Corporate SocialMedia Summit(and we have takenthe eedback rom
the other 2% frmlyon board!)
Fabulousnetworking:With 200+ delegates,this is the eventor successulpractitioners whowant to get onwith their socialstrategy in 2012.
High enddiscussion:Go back to the ofcearmed with theknowledge to driveyour social mediastrategies orward– immediately. Learnhow to stay aheado the curve.
TheSummit
is:
There is plenty o choice when it comes to social media summits. But the
Corporate Social Media Summit is dierent – and better than all the rest.
A bold claim. But one we make rom a position o strength.
8/3/2019 Corporate Social Media Summit
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SUMMIT AGenDA DAY 1
Improve your consumer engagement
by way o a more advanced social
media strategy to inspire even better
brand interaction
As social media evolves, the number of fans engagingwith your brand online is rocketing. It’s now common forbrands to have large numbers of Fans and Followers –but to what extent do they truly engage with your brand?
90% of Facebook users don’t return to the brand pageafter the ‘Like’. The reality is that brands now not onlyface the problem creating new fans – but keepingexisting fans engaged.
In this session our distinguished panel of corporateexperts will spell out on how to make true Friendsthrough REAL relationships:
• Humanizeyourbrand:Transformyourcorporateimage into something approachable and engaging,and boost consumer interaction
• Retentionisthenewacquisition:Buildrobustandlasting relationships to future-proof your businessfor the new economic situation
• Capitalizeoneveryconversation:Movefromacontent strategy to a conversation strategy andmaximizeinteractionsforenhancedloyaltyand brand appreciation
Part One
Amica expss Laura Fink Vice-PresidentSocialMedia
Gap Rachel Tipograph Director, Global DigitalandSocialMedia
H&r Blck Scott Gulbransen DirectorofSocialMedia
Part Two
AVG Jill Hunley VicePresidentofGlobalSocialMedia
Diag/Smi Michelle Klein Smirnoff Vice
President,GlobalMarketing
Big Todd BlecherCommunications/SocialMediaDirector
Global versus Local: Manage multiple
identities whilst maintaining brand
identity on a universal scale
It’s essential to maintain a clear brand identity for socialmediasuccess.Butthat’seasiersaidthandone,especially when your brand’s presence makes itself felt in different geographical markets through multipleplatforms. Today’s average company has six differentTwitter accounts, so it’s clear segmentation is happening.Butshouldit?Howdoyousendoutaunitedmessagewhen the communication landscape is so disjointed?
• Localizationofcontent:Howtocreateon-messagecontent that also meets local demands
• Keepingupappearances:Ensuringyourbrandvoiceremains consistent – rather than confused - evenwhen it’s spread across many different social medialocations
• Training,equippingandsynergizingmultipleteamsindifferent regions to truly create a ‘glocal’ social mediafunction
BAe Systms Steve FieldDirectorofDigitalMedia
Gal elctic Andy Markowitz Director,Global Digital Strategy
Incorporate commerce into your
broader social media strategy to
directly impact your bottom line
Gone are the days where social media was just‘experimental’. It must now deliver genuine worth to
pushthosebudgetaryoodgatesopen.Asyouronlinefans increase, your ability to move from followers todollarsimproves–dramatically.Buthowdoyoumakesocial media part of the sales process?
Adding commerce to the social mix remains tough. Talking in the right voice and making the right soundshas never been more crucial. Get it wrong and youruntheriskofjeopardizingallyourprevioushardwork,as followers become alienated through a bullish salestechnique.
BothKLIMandWholeFoodshavebeenmodelsofexcellence as social commerce early adopters. In thissession they will demonstrate how to develop realrelationships that work for you.
• Socialcommerce:Learnthebestwaystoincorporateloyaltyprograms,customerbenets,andrewardsprograms into your existing websites and campaigns
• Movingfromfollowerstocustomers:Avoidthepitfallsof overselling to your brand loyalists by deployingsoftly-softlysalestechniquesthatwillnotalienateanyone
• Protfromstayingintouch:Discoverhowtocreatean environment where your customers are actuallyeager to help sell your products for you
Whl Fds Bill Tolany HeadofIntegratedMedia
Ai Fac KLM Viktor Van-der-Wijk DirectorE-Acquisition
Reputation preservation and
enhancement: Use social media to
maximize the impact o your brandSocial media has changed the way brands communicateonce and for all. Traditional barriers between brands andstakeholders are now almost non-existent – which bringsboth opportunities and dangers.
Use social correctly and you can manage your onlinereputation far more effectively than before. Look atSouthwest Airlines, who told the world about theiremergencywithFlight1919toChicagoviasocialratherthan traditional media and emerged from a crisis withits reputation enhanced, rather than damaged. Thissession shows you the do’s and don’ts of reputationmanagement via social media from three of the US’sbiggestbrands,McDonalds,CitiandSouthwestAirlines.
• Riskmanagementandcrisisresponse:Howtoidentify escalating situations on social networks anddeal with them appropriately
• Buildtrustandpassion:Usesocialmediatosharegood news stories, build brand advocates andspread positive impact
• Informationatthespeedoflight:Dealingwiththesheer speed and spread of social news to keepseveral steps ahead
McDald’s Heather Oldani Director, U.S.Communications
Citi, Jonathan Young, Assistant Vice PresidentSocialMediaandCorporateCommunications
Suthwst Ailis Brandy King SeniorCommunicationsManager
Create a more robust and responsi
customer service unction: Turn yo
customers – and your critics – into
brand ambassadors
Good customer service leads to positive sentiment, the advance of social media has changed customerservice beyond recognition. Already, 42% of companuse social media as a customer service tool, and thispredicted to increase to 59% by the end of the year.
Good customer service has the power to create bettbrand reputation, increase retention rates and boostcompetitive advantage. Social customer service isbecoming the norm for any company that wants tocommunicate proactively with their customers, so timto get with the program.
In this session Frank Eliason, who is wrote to book on scustomerservicefromhimtimeas@ComcastCares,wbejoinedbyleadingairlineJetBlue.BothJetBlue,oneotheearliestadoptersofsocialcustomerservice,andCitwill demonstrate how to build a successful social mediacustomer service function at your company.
• Conversationoverload:Ensuringyourespondeffectively to the rapidly increasing number of customrequests–androutequeriestotherightpeople
• Constructingresponsemodels:Howtodealwithtromakers – and know when it’s time to cut them loo
• Movebeyondsocialmedia:Dealingwithproblemthat can’t be answered in 140 characters or less
• Achieveseamlessintegrationbyensuringwhat’ssonsocialplatformstsinwithexistingCRMsystem
Citi Frank EliasonSeniorVicePresidentofSocialM
JtBlu Morgan JohnstonHeadofCorporatCommunications
Creating marketing synergy: Boost
your external impact by developina ully-integrated marketing mix
Gone are the days when social sat at its own table.Companieshavewokenuptothefactthatsocialneeto be part of the broader marketing and communicastrategy.Justlookatthisyear’sSuperBowlhalftimadverts, the majority contained a hashtag and werepromotedviasocialchannelsbeforethereairing.Whwas the unknown 12 months ago is now becoming stream marketing practice.
Whatelsecanyoudowithsocialtomakeyourtraditmarketing work harder? Or are you still keepingmarketing and social at separate tables –and limiting your potential impact?
InthissessionAmericanEagleandMercedes-Benzwspell out precisely how social media impacts on your
traditional marketing communications – and the necesteps to create synergy across your entire marketing m
• Boostingimpact:Techniquestoenhanceandamyour storylines and brand messages through soc
• Integrateyourofinechannelswithsocial:Persuaconsumers to shift their conversations about youbrand online
• Understandthedangers:Therisksoffailingtoproperly integrate your marketing mix in 2012
Amica eagl Jessica BerlinSocialMediaMa
Mcds-Bz USA Melissa Newell SociaMediaSpecialist
usulscialmdia.cm #CSMJoin the conversation! You can ollow us at:
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Lay the oundations or long-term
business success: Structuring,
embedding, operationalizing and
communicating social media inside
your organizationAs your social media develops, so too must yourstrategyandyourmodelofadoption.Comingupwithaneffective internal social media structure is hard enough– but coming up with one which is effective and meetskey business priorities is even harder. Adding additionalpressure to you, the social media manager in what isalreadypressurelledrole.
InthissessionyouwillhearfromDell,WellsFargoandAdobe who will give you a 360 view of what a successfulinternal structure looks like.
• Wheretoembedsocialatyourcompany?Createnimble infrastructures and secure the coordinationrequiredforinternalcohesion
• GettingtoYes:ThesecretsofachievinggenuinesupportfromtheC-suite
• Achievingmaximumproductivityfromyourinternalresources:Howtopickthebestpersonforthejob
• Promoteinternalcohesion:Improveyourinternalcommunication channels to ensure your company’ssocialmediadeploymentisefcientandproductive
Dll Richard BinhammerDirector,SocialMediaandCommunity
Wlls Fag Nathan Bricklin Senior VicePresident-HeadofSocialBusinessStrategy
Adb Maria PoveromoDirectorofSocialMedia
The impact o social media: Should you
look urther than ROI to assess success?
Evenin2012,puttingarmpriceonwhatsocialmedia
delivers remains contentious, and 74% of companiesadmittheyarenotcondentinattributingtherightROI to their social efforts.
Howeverthedaysofsocialmediabeingallowedtorunits own course are over. At the very least, it must nowdeliverrealimpact.Butshouldthisimpactbemeasuredpurelyinnancialterms?Oraretheirothermetricsyourbusiness should measure – and take into account?
InthissessionNewYorkLifeInsurancewillwalkyouthroughavarietyofpopularROImodels–nancialandnon-nancial–thattheyareapplying.Protivitiwillshare a continuum of metrics corporate directors areseeing when management presents social media in theboardroom. And Lego will go through four very new anddistinct ways they are looking to create value throughsocial media that show returns.
• TheHolyGrail:Firmlyestablishwhatyouwantto
achieve from your social efforts – is it more than justthe value of a shared voice?
• ThesocialROIformula:Findaclearroutetoyoursocialimpact–andattributeitbacktospecicsocialmedia campaigns and efforts
• Thenextgeneration:IsROIredundant,ornot? Is it time to focus on new and different monetarymetrics that show bang for your buck?
nw Yk Li Isuac Gregory Weiss AssistantVicePresident,SocialMedia
Lg Lars SilberbauerSocialMediaDirector
Ptiviti Gregory HedgesManagingDirectorSocialBusiness
Design an internal governance model
to train and create employee brand
ambassadors - not liabilities
Social media carries many associated risks. None moreso than the fear of someone doing something ‘wrong’ -
and with 73% of companies having at least three peopleactiveon‘ofcial’socialmedia,youneedtobecertainresponsibilities are clear.
Unfortunately, the nature of the beast means one smallmistakecanescalatequickly,andbeforeyouknowit,you’reobligedtoghtrewithre.FromMattel’sdeletingofFacebookposts,toHabitat’sloosehashtag,examplesofsocialmediagoingwrongarealltooeasytond.
Butyoucan’taffordnottobeonsocialmedia.Soyouneed to make sure that your employees know the rulesof engagement. In this session hear from two very bigbrandsintwoverydifferentindustries.BankofAmericaandDunkin’Brandswillsharetheirexperienceonhowto use social media effectively in tandem with broadercompany goals.
• Socializationforsuccess:Trainyourbiggestassets to know the rules of engagement
• Createanappropriategovernancepolicy: Develop internal rules to guide your employeesin representing your company
• Findingtherightbalance:Empowermentorconstantsupervision?Whatworksbestforyourbusiness?
• Howtoprosperinaregulatedindustry:Learnhow the thrive in even the toughest social mediaenvironment
Bak Amica Chris Smith Senior VicePresidentofSocialMedia
Bak Amica Emily Berg Senior VicePresidentofEnterpriseSocialMediaMarketing
Duki’ Bads Jessica Gioglio Public RelationsandSocialMediaManager
Techniques to stop, look and listen to
what is being said about your brand
on social media channels
Social media monitoring delivers a deluge of data – somerelevant and some not. It’s easy to feel overwhelmed.
The real challenge is not to track and measureeverything, but to single out the business-criticalinformation to your brand.
Butwith65%ofcompaniesconfessingtheircurrentmeasurement of social media impact is ineffective,howdoyoundthestuffthatreallymatters?
PepsiCoisarealleaderinthisveryarea.HavingjustopenedaMissionControlHub,theywilldemonstratehow to monitor the right things and track your social
media success:• Determineyourpriorities:Identifywhatyourcompany
should be looking to achieve through the wealth of social media data
• Findingcriticaldata:Howtoshintherightpools to deliver the information you need
• SignalversusNoise:Addingarelevantcorporatelenstocutthroughthechatterandndthemostpertinentinformation
PpsiC David WeinerDigitalMediaManager
The social mobile customer: Boost
your impact by combining the pow
o mobile with the strength o soci
– the Cars.com way
• AcasestudyonhowCars.comhaveutilisedmobsuccessfully for their company
Cas.cm Sharon KnitterSeniorDirectorofMo
Using the social media data you
gather to inorm uture strategic
brand strategies
Turning social media data into actionable insights thainform strategy is imperative to future business succButwiththewealthofsocialmediadataoutthere,hodo you sort the wheat from the chaff?
Social media should hold sway over brand decisions.instance, Gap, through social media, felt the backlasto their change of brand logo in 2010 and reverted t
the traditional version. Just one case of where listenito and reading social media discussions correctly isimperative to inform business decisions. In this sessi
• Turndataintoaction:Howtoanalyzedatatounderstand what your consumers want from you
• Crowdsourcingandinternalinnovation:Usingwhatyouheartodirectlyinuenceyourproductdevelopment teams
• Actionableinsights:Createfree-owingandeasilyunderstood information across business departm
How gamication can boost custom
interactions, train sta and improv
stakeholder engagement
Gamicationisfastmovingfromaperceivedashinpanintomarketingmainstreamthinking.ConsultancyrmGartnerpredictsthatby2015,morethan50%oorganizationsthatmanageinnovationprocesseswillgamify those processes, and predict that by 2014, agamiedserviceforconsumergoodsmarketingandcustomer retention will become as importantasFacebook,eBayandAmazon.
Butwhy?Ifyoubringgamicationintoyourownmarketing strategy, what are the potential positive- and negative - effects?
In this session two leading corporations, Siemens anRecycleBankwillintroduceyoutogamicationandexplain how it can impact on your bottom line:
• Gamifyingfortherightreasons:Identifythecircumstances when adding a ‘game layer’ to yobusiness adds value
• Tacticsforengagement:Howtoharnessthe‘stickyness’ of game dynamics
• Thebestwaystoincorporateloyaltyprogramsancustomerbenets…withoutgivingtoomuchawa
rcyclbak Samantha Skey ChiefRevenuOfcer
Sims Oliver Fleischhut Director, OnlineCommunications
SUMMIT AGenDA DAY 2
acebook.com/useulsocialmedia@useulsocial linkd.in/USMgroup usf.so
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What your peers have said:
Lori DeFurioSocialMediaStrategist,Adobe
Great content,great speakers.I will be ableto use what Ihave learnt hereimmediately backin the ofce
Jennifer WendtSocialMediaDirector,
Schneider Electric
Perectlytargeted at thesocial marketerwith corporations-Great exampleso thoughtleadership
Michael BrennerMarketingSeniorDirector,SAP
This eventhad the threeelements o agreat conerence– Great content,interesting peo-ple and great ood
Lauren AlbaManager,SocialMarketingand
Communications,American
Express Publishing
Smart, engaging
and thoughtprovoking speakers roma cross sectiono industriesdelivering useulbest practice
Sheerah SingerDirector-Marketing&
Communications,PennMutua
The summit waslled with won-derully useulinormation andhas given me
so much to bringback to mycompany
Tom HoehnInteractiveMarketingDirector,
Kodak
The blockbusterline up wasimpressive –well done!
Amber Banks
AccountManager,BO.LT
Really greatcontent. Qualityo presentationsvery high
Is scial mdia is imptat t yu cmpay?I so, the Corporate Social Media Summit is important, too
98%90%79%
The response to last year’s Corporate
Social Media Summit was excellent
learnt
something
new that
they couldtake back
to the ofce
with them
straight
away
Would
recommend
to someone
in their
position
of last years
attendees
were
corporates
working in
big brands
With our high caliber corporate speakers, you hear only rom
those that are walking the walk instead o just talking the talk.
You’re assured o unbiased inormation – well-balanced and
innovative – so you can make better-inormed decisions the
moment you get back to the ofce.
This is the meeting place or corporate practitioners – and a
great way to meet your peers.
You’ll acquire premium market intelligence. As the sessions
knit together you’ll be able to benchmark rom social media
leaders learning how to recognize- and avoid – the mistakes
they have already made.
An even more interactive ormat carves out extra time or you
to ask important questions that will shape your uture strategy
Get the tools you need to defne and measure the
eectiveness o your social media policy – and make the
C-suite smile.
neTWorKInG
8/3/2019 Corporate Social Media Summit
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Last ya’s Cpat ScialMdia Summit had th blwcmpais i attdac:
neTWorKInG
79% Cpat
18% SvicPvids
3% Jualistsad nws
The demographicso 2011’s audience
32% Dict
14% VP /Si VP
/ SiDict
10% SiMaags
7% Ceo’s37% Maag
The seniority o2011’s audience
A w acts abutu pvius summits:
63% utattds w
Si Maag/Dict lvlxcutivs
m si
W’v had sidicts spakm Cca-Cla,
Pfz, Bst Buy,UPS, Cisc ad
may m
W hav had v
600 dlgats
m v250 dit
cmpaisthughut thUS ad eup
79% pastattdsa m bigcpat’s
98% pviusattds saidthy latsmthig w
at th summit
3M
Air France
AT&T
Best Buy
Citi
Coca-Cola
Comcast
Conversocial
DassaultSystemes
DTE Energy
eBay
Exact Target
Intuit
Kellogg’s
Mediacom
Mercedes Benz
Ogilvy
PepsiCo
Samsung
SAP
Social MediaToday
T-Mobile
Verizon
Weber Shandwick
and many more…
I 2011 w had th blw
cmpais i attdac:Cisco
Santander
Sunny Delight
Dunkin’ Brands
Siemens
Make-A-WishFoundation
Adobe
Qualcomm
Sony
HP
PayPal
Boingo
Hitachi
Brandwatch
Intel
Expedia
American Licorice
Nokia
U.S Bank
Radian 6
Dollar General
World WrestlingEntertainment
Dell
J&J
Prudential
New York LifeInsurance
Marriott
Southwest Airlines
American Express
BP
Canon
Avon
Bitly
Siemens
Whole Foods
Nutricia
Paddy Power
GlaxoSmithKline
20th Century FoxCapital One
Save the Children
to name but a few...
@useulsocial acebook.com/useulsocialmedia linkd.in/USMgr
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Tw day busiss cc, Ju 13–14, 2012The New Yorker, New York City
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Isight rom the
very best in the social
media arena
A corporate event with
a corporate audience,
sals pitch or‘blue sky’ thinking
expic ad
laig that you can
take back to the ofce
and apply instantly
The ky laigs
your social mediastrategy needs to take
it to the next level
To mt th vy
bst in the business
world, saving you
weeks o meetings
and countless days
The Corporate Social
Media Summit represents
a worthwhile and
necessary investment
in the uture o your
social media strategy.
Scial is lg
xpimtal.
It is udamtal
1
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Register for a Diamond Pass and receive a copy of our brand new report.
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• DeeprootedinsightsfrombrandsfromFMCG,retail,entertainment,
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Measur ing your Social Media Impact and ROI
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Join the conversation! You can ollow us at:
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Ha m 20+ cpat scial mdia lads:
Why yu shuld attd:
Hear rom the very besleading social media
corporate experts
From American Express throug
to Dell, our speakersv have go
the knowledge to help you anyour company.
Big brands talkingabout the big issues
that aect you
Theory is never as good as
practice. The biggest global
brands in the world attend ou
conferences to share and lear
Youshouldtoo.
Social media is nolonger experimental,
it undamental
Youcannolongeraffordtopl
catch up. 2012 is the year to g
your social media strategy righ
thersttime.Don’tmissout
Th 3d Aual Cpat Scial Mdia Summit
The No 1 Social Media ocussed corporate event –
your One-Stop-Shop or everything you need know
Fully integrate social media
throughout your company to engage
consumers, enhance your brand
and boost your bottom line
Tw day busiss cc, Ju 13–14, 2012The New Yorker, New York City
usulscialmdia.cm/wyk #CSMNY
Whl FdsBill Tolany HeadofIntegratedMedia
Amica expss oPenLaura FinkVice-President SocialMedia
DllRichard BinhammerDirector,SocialMediaandCommunity
CitiFrank EliasonSenior Vice President
ofSocialMedia
Diag/SmiMichelle KleinSmirnoff Vice President,
GlobalMarketing
AVG TchlgisJill Hunley Vice President of Global
SocialMediaandOnlineEngagement
BAe SystmsSteve FieldDirectorofDigitalMedia
Wlls FagNathan BricklinSenior Vice President -HeadofSocialBusiness
Strategy
Ai Fac KLM Viktor Van-der-WijkDirectorE-Acquisition
GapRachel TipographDirector, Global Digital
andSocialMedia
McDald’sHeather OldaniDirector, U.S.
Communications
Cas.cmSharon KnitterSeniorDirectorofMobile
Duki’ Bads, Ic.Jessica E. GioglioPublic Relations and
SocialMediaManager
nw Yk LiIsuacGregory Weiss
Assistant Vice President,
SocialMedia
Amica eaglJessica BerlinSocialMediaManager
SimsOliver FleischhutDirector, OnlineCommunications
Bak AmicaChris SmithSenior Vice President,SocialMedia
Bak AmicaEmily BergSenior Vice President of EnterpriseSocialMedia
Mcds-BzMelissa NewellSocialMediaSpecialist
AdbMaria PoveromoDirectorofSocialMedia
H&r BlckScott GulbransenDirectorofSocialMedia
JtBlu AiwaysMorgan JohnstonCorporate
Communications
Suthwst Ailis
Brandy KingSeniorManagerof
Communications
PpsiCDavid WeinerDigitalMediaManager
CitiJonathan Young Assistant Vice
President SocialMediaandCorporate
Communications
rcyclbakSamantha Skey ChiefRevenueOfcer
Hilt Wldwid Vanessa Sain-DieguezDirector,SocialMedia
Planning&Integration
LgLars Silberbauer
SocialMediaDirector
Ge, CpatCmmcial adCmmuicatis
Andy MarkowitzDirector, Global Digital
Strategy
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