Download - Corporate brand image and identity
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CORPORATE CASE STUDY
Divya Kapoor
MA (Public Relations)
University of Westminster
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CONTENTS
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Fortune 500 multinational corporation
8th largest corporation in the world by market capitalisation
Founded in 1837 by William Procter and James Gamble
Serving in more than 180 countries; 4 billion consumers
135,000 employees around the world
Well know brands include Ariel, Tide, Always, Pringles, Pampers, Olay, Bounty, Vicks, Head & Shoulders etc. 4
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As per the table of 20 Largest US Companies, P&G has a market capitalisation worth $180 billion
(Source: Dow Jones News Service, 29 January 2010)
The strongest portfolio of brands in the industry with 23 billion dollar brands and 20 half-billion-dollar brands.
(Source: P&G Annual Report 2009) 5
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Symbolism Communication Behaviour
Internal and
External
stakeholders
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Leadership Quality Trustworthy Inquisitive Innovative
“MR ”
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Effective and Efficient management of
multiplicity
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Thank You
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