Download - Corner View Restaurant Case Study
![Page 1: Corner View Restaurant Case Study](https://reader038.vdocuments.us/reader038/viewer/2022102804/545070feaf795961138b6589/html5/thumbnails/1.jpg)
© 2010 Recipe Marketing
![Page 2: Corner View Restaurant Case Study](https://reader038.vdocuments.us/reader038/viewer/2022102804/545070feaf795961138b6589/html5/thumbnails/2.jpg)
© 2011 Recipe Marketing
Corner View Restaurant
Case Study
![Page 3: Corner View Restaurant Case Study](https://reader038.vdocuments.us/reader038/viewer/2022102804/545070feaf795961138b6589/html5/thumbnails/3.jpg)
© 2011 Recipe Marketing
Corner View RestaurantMarketing Challenge
• Corner View was a new restaurant to San Luis Obispo, CA. As such, they lacked brand recognition and faced stiff competition from other local restaurants and corporate chains with deep pockets.
![Page 4: Corner View Restaurant Case Study](https://reader038.vdocuments.us/reader038/viewer/2022102804/545070feaf795961138b6589/html5/thumbnails/4.jpg)
© 2011 Recipe Marketing
Corner View RestaurantMarketing Strategy
• Recipe position Corner View Restaurant and Bar as San Luis Obispo’s contemporary “Cheers” restaurant, a neighborhood place to come together for great food, drinks, friends and fun.
![Page 5: Corner View Restaurant Case Study](https://reader038.vdocuments.us/reader038/viewer/2022102804/545070feaf795961138b6589/html5/thumbnails/5.jpg)
© 2011 Recipe Marketing
Corner View RestaurantCreative Mix
• Recipe created a tagline, logo, and advertising campaign including print, radio, and TV.
![Page 6: Corner View Restaurant Case Study](https://reader038.vdocuments.us/reader038/viewer/2022102804/545070feaf795961138b6589/html5/thumbnails/6.jpg)
© 2011 Recipe Marketing
Corner View Restaurant Results
• Corner View enjoyed steady growth and a loyal customer base for over 7 years.