Download - Coretail Profile Ver 12 - 14
Footprint – span of control
Main Offices
Main Office : Chembur
Operation Office: Chembur & Pune
Associates Offices
Delhi, Bangaluru & Hyderabad : Overlooking PAN India execution
Designers & Client Servicing
Digital Printers
Lamination Unit
Briefing / Training Room
MIS & Accounts
Retail LAB – For Visibility Plans
Above The Line
Through The Line
Below The Line
Television
Prints Radio
OOH
Events
Activation
Market Dominance
POSM
Merchandising
MASS COMMUNICATION
FOCUS / NICHE COMMUNICATION
NO TOUCH & FEEL
TOUCH & FEEL
LOW COST OF REACH
HIGH PRODUCTIVITY
Brief Understanding
Win With CUSTOMERthe process we follow
brand plan activate
- Understanding the brand / sales / growth
plans / marketing plans and the Brand
Philosophy
- Planning 360 degree activation involving
sales team, marketing team, distributors,
retailers, shopper / customer etc
- Developing ACTIVATION Calendar
- Activating elements like sales promotion, visibility drive, whole sales, trade scheme,
loyalty programs, increase shopper
touch points, sampling etc to give 360 degree
effect to the brand
market working with Sales and
Marketing Team
planning with Sales Team &
Marketing Team
execute activation calendar
What we provide..!• Well planned BTL strategy along with a detail activation calendar
• CORETAIL team, Clients Mkt / Brand team, Sales Team will plan the following
– CBP / BMP for Formats : Category Business Plan / Brand Marketing Plan for Formats
– Basis CBP we will create RETAIL format wise JTBD (Jobs to be done)
– Every JTBD will plan out in Activation / Activity Calendar
• Activation CALENDAR is made with clients confirmation on Budget / Objectives
• This Calendar is executed as per timelines and objective
• 10-15% budget will be kept for competition reaction activations (last moment activations to fight competitions)
Core StrengthsRetail Audit
- Budget Utilization Audit- Visibility Claim Audit- Market Intelligence Report
Retail Solution- Retail Concepts - Retail Prototype- Fabrication- Execution
Turnarounds
- Turnaround Strategy- Strategy to Execution - Review and Refine
Problem Solution- Indentifying Problems- Driving Solution / Concepts- Prototyping and refining ideas- Executing Them
Turn Key Consultancy- Handing Brands Independently from Companies Point of View- Complete Trade Marketing Support- Activation Calendar in line with Sales and Marketing Inputs
Activation- Rural and Urban Execution of Events, Sales Promotion, Sampling, HTH, Vans, Haats and Fairs, Malls, Sting Operation & Merchandising
Fabrication
- Metal and Non Metal fabrication In-house- In-house creative team - Complete Solution on Exhibition and Signages
Brand Objective / Communication Objective Space at retail
Retailer Friendly
Retail Unit Solution
Case Study - 1
Was to Create a very Premium Category Dress As part of Category Management in MT Channel
Showcase the Leadership status of the BRAND and Category Dominance over new entrance in the category
Challenges BMP – Sale & Marketing Action
Option 1: ACP Board with Acrylic Highlights of the Key Visuals and back liteOption 2: Complete Acrylic Backlite Board highlighting the Key Visuals- Options are getting installed on Category, then post 3 months of observation and customer feedback will get National Rollout
Installation of Category Dress in TOTAL MALL, Bangalore as Prototype and then expand PAN India
Valorizing the Oral Care Category in MT with Premium look
Other elements like category markers, Aisle Flags, Category Separator and skirting are all made in Acrylic with LED on
edges.
Case Study - 2
Launch visibility elements in MOT & Off-trade for there new Product Launch : Smirnoff Mango, Honey & Chilly
Showcase the new variants with its key ingredient flavors and bring them alive @ POP
Challenges BMP – Sale & Marketing Action
Conceptualized & Designed and Implemented Retail Solutions PAN india
These Elements were designed after a proper retail recee, for space, time spend @ counter research of shopper and
other high visibility space understanding.
Trust… We have
Where we fit
Factory
Depot
Distributor
Retailer
Shopper
Company
Channel Partners
Marketing:-Creating Pull-Handling ATL
-Controls Brand Budgets
-Custodian on the Brand
Sales:-Stock
Movement-Revenue
generators-Custodian on Availability of
product @ store
Trade Marketing:-Offtake Generation
-Delivering first moment of truth
-Activating POP
MT & GTVisibility
Launch visibility elements in MOT & Off-trade for there new Product Launch : Visible White, Mission Red, BB Cream, etc
Visible White – 300 storesMission Red – 350 StoresBB Cream – 240 Stores, Long & Strong – 213 ,Good Bye Damage – 50 Storesstores, ETC
Conceptualized & Designed and Implemented Retail Solutions PAN india @ 27 Cities
Retail OfficesIt is the places where customer can direct feel & purchase product ( Exhibition , Office Activity , etc
Amway Office – 7 Cities Cremica Exhibition – 2 CitiesLeonardo Oil – 12 citiesKikkoman – 7 cities
Retail DesignsWe provide concept to brand in retail spaces along with execution at stores
Retail SignagesWe design brand signages and execute them at Stores in different material
Events