Copyright © President & Fellows of Harvard College
Using Baker Resources for your Business PlanKen Kerr
February 25, 2009
You Need a Plan
• Develop a strategy for your information gathering• Think about the questions you need to answer• Start with key resources• Review for gaps
Getting Started
Getting Started
Pieces and Parts
• Background• Company information• Potential competitors• Industry information• What do you need to frame your concept?
Databases
Databases
• Organized by content type(Articles, company information, country statistics,news, research reports)
• Organized by subject(Few select industries, business topics)
Background
• Factiva– News articles from over 10,000 publications– Global in coverage– Original language content
• Business Source Complete– Extensive full-text of articles– Trade publications– Wide variety of current reports
Background
Background
Company Information
• Capital IQ– Create lists of targeted companies– Screen across companies, organizations, individuals
• Hoovers Online– Coverage of smaller, private, international companies
• Amadeus– Companies in Europe and Eastern Europe– Basic company and management information
• Orbis– Global database of millions of companies
Company Information
Company Information
Company Information
Company Information
Industry Information
• Research Guides– Selected industries and business topics
• eMarketer– Understanding the growth and impact of the internet– Analysis of e-business, online marketing, emerging technologies
• Mintel Reports– Consumer market studies– International with strong European and U.S. content
• Standard & Poor’s NetAdvantage– Covering industry trends, forecasts, major players– International industry surveys
Industry Information
Industry Information
Industry Information
Industry Information
Industry Information
Industry Information
Industry Information
Industry Information
A Few More Pieces and Parts
• Human resource requirements– Bureau of Labor Statistics National Compensation Survey
http://www.bls.gov/ncs/ocs
• Facilities infrastructure– Comparative Statistics of Industrial and Office Real Estate
Markets Ref HD 1393.5 .C6
– Global Real Estate marketsRef HD 1390 .G56
A Few More Pieces and Parts
• Country risk considerations– Economic– Regulatory– Environmental– Tax and custom– Country statistics
Country Information and Statistics
• Country Research Guides– World Bank profiles, new material, online newspapers
• EIU Data Services– Price information, trade data, demographic data
• EIU.com– Law and regulation, financial system, political
environment
• ISI Emerging Markets– Africa, Asia, Australia, Europe, Middle East
After the Contest
• Thomson ONE Banker– Build your network– Identify VC firms– Investment focus– Industries of interest– Geographies of interest– Find co-investors– Funding round histories
After the Contest
After the Contest
After the Contest
After the Contest
After the Contest
After the Contest
After the Contest
After the Contest
HBS and HU Database Tips
• Database launch pages will tell you if some resourcesneed extra passwords or Harvard PIN
• There are also tips on searching and troubleshooting
• No extra charge for reports (Investext)
• Use database’s indexing and advanced search features
• Different download formats often available
Speaking of Harvard
• Access to all of Harvard’s libraries
• Baker resources may not have exactly what you need
• Countway Library of Medicine
• Cabot Science Library
• Kennedy School Library
Don’t Forget
• Keep track of your sources
• Follow the Citation Guide for HBS Students
• Our copyright and licensing policies are outlinedon all the launch pages into our databases
• Former business plans are on reserve
We’re In the Business of Hope
• Contact a reference librarian
• In person (see our hours)
• By email at [email protected]
• By phone at 617-495-6040
Good luck!