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Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
I driver di scelta di una DMP
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
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Oracle Marketing Cloud
A Complete Solution that allows Modern Marketers to
Personalise Every Interaction they have with their
customers across the entire buyer journey
Stefano Varasi
Oracle Marketing Cloud EMEA Sales Executive
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ConnectedData
1st Party Data
WebsiteCRM Email SocialCommerce
2nd Party Data
Data Sharing
Audience Data Marketplace
Intent Geography Interests & Lifestyle
Demographic
Oracle Datalogix
OfflinePurchase
DirectMail
Oracle AppCloud
Digital Experience Management
Oracle Content Marketing
Oracle SocialMarketing
OracleWebCenter Sites
OracleCommerce
Optimization& Insights
Oracle Maxymiser Marketing Cloud Analytics
PersonalizationPredictive AnalyticsTesting Social AnalyticsCross-Channel
InsightAudience Analytics
Oracle B2C Cross-Channel Marketing Oracle B2B Cross-Channel MarketingIntelligentOrchestration
Display VideoTV Web SearchMobileEmail SocialStore
Program Canvas Lead Management
ActionableAudience Profile Audience Management Data Categorization & Taxonomy
AnonymousProfile
Known Profile
Oracle Data Management Platform
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Data
Management
Platform
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Known online
Web
A
A
ADV
MKTG
E M
M S D V T O
DM
P
ID G
raph
2nd Party data
from Partners
3rd Party data
D D D D D D
Engaged
Cust
base
New PS
D DD D
1st Party data
Anonymous online
TV
ECOMMCust CareCRM Billing
CRM
ERP
Analytical
Environment
Net/IoT
Known offline
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Connect with Your Consumers Across All Channels & Devices
Desktop
Mobile Web
Mobile AppsSocial
Purchase or CRM Data
ORACLE ID GRAPH
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Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
I driver di scelta di una DMP
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
![Page 10: Copyright © 2015, Oracle and/or its affiliates. All rights ... · Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Connected Data 1st Party Data CRM Website](https://reader033.vdocuments.us/reader033/viewer/2022060304/5f08f9917e708231d424a121/html5/thumbnails/10.jpg)
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
3 buoni motivi per
adottare una DMP
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
I driver di scelta di una DMP
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Perché Oracle DMP?
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
I driver di scelta di una DMP
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Implementazione
&
produzione
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
I driver di scelta di una DMP
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