WE TRAVEL THE WORLD…
AND CREATE MEANINGFUL BRANDED CONTENT
BRANDED CONTENT
ENTERTAINING CONTENT TO CONNECT WITH THE AUDIENCE… UNDERWRITTEN BY AND LINKED TO THE BRAND.
#CoolBrandsPeople
#COOLBRANDSPEOPLE
“WHAT QUESTION COMES TO MIND?”
#COOLBRANDSPEOPLE
BECAUSE OF OUR ONLINE REPUTATION
GLOBAL TREND:
THE RISE OF THE REPUTATION ECONOMY
YOUR PERSONAL REPUTATION IS THE MOST IMPORTANT ASSET
YOU HAVE
ONLINE REPUTATION REAL WORLD REPUTATION
“YOU ARE WHO GOOGLE SAYS YOU ARE”
“YOU ARE WHO GOOGLE SAYS YOU ARE”
“HI, MY NAME IS MAARTEN… THIS IS WHAT
I STAND FOR.”
GOOGLE IS THE NEW BACKGROUND CHECK!
IF YOU’RE LOOKING FOR …
PARTNERS
INVESTORS
NEW BUSINESS
A. YOUR ACHIEVEMENTS AND YOUR VISION
B. LOTS OF THINGS BUT NOTHING REALLY RELEVANT
C. SOME STUFF, MORE AND LESS RELEVANT
D. NOTHING REALLY
“WHAT WILL PEOPLE FIND WHEN THEY GOOGLE YOU?”
“I can’t explain it – it’s just a funny feeling that I’m being Googled.”
1. DEFINE WHAT YOU STAND FOR
2. CREATE CONTENT TO SUPPORT YOUR PERSONAL BRAND
3. USE GOOGLE AS YOUR WINGMAN
THREE STEPS TO HAPPINESS
DEFINE WHAT YOU STAND FOR
CREATE CONTENT TO SUPPORT YOUR PERSONAL BRAND
USE GOOGLE AS YOUR WINGMAN
YOUR ONLINE REPUTATION MAY BECOME THE MOST
IMPORTANT ASSET YOU HAVE