Cook1Cook social recipe sharing website
what do we eat for dinner tonight ?
Steamed meatloaf
As a result
Monday Tuesday Wednesday
Steamed minced pork with preserved vegetable
Salted steamed meatloaf
Steamed Meat Loaf with Dried Squid
Opportunity for housewife
Quick search recipe
Marketing support for brand
Effective ways for local organic
farm
About us
Mission:
Helping housewife to earn extra income by sharing their cooking
recipes
Recipes
20,000+
FB Fans
830,000+
Monthly
Impressions
3,000,000+
Regarding the problem of women in
poverty
Labor shortage
Target :Stay-home moms who age
30-59
Demographics
How it work
「Reward 」 We help local community especially housewife can earn extra
income through sharing their expertise in cooking.。
「Donation」
Part of the revenue will be donated to local charitable
organizations for poverty alleviation.
「Matching service」
Housewife with brands on sponsored projects
Social benefit To achieve genuine empowerment of women and release their productivity
Creative
Use CRM system to analysis the data
More effective of using cloud system
Executive
Strenths Social media skill excellence Technological excellence (short response time, etc)
Weakness Budget and cost less flexibility
Opportunites Other potential segments Globalization/Overseas market
Threats Simple business model Relatively low entrance barrier
Promotion (Online)
Search engine marketing(Google/Yahoo)
Search engine optimization
Social media banner
Co-Marketing
Word of mouth marketing
Email Direct marketing
(Offline)
Cooking Class
Coking video
Booth Activities
Direct Mail
Business Model
Cook1Cook
Advertisement
Big data, analysis E-commerce
We aim to provide the fun recipes community all over Hong Kong.
Users could review other people’s ways of cooking as reference and
hence inspired to develop their own way of cooking.
Thanks!