BRAND STRATEGY .
• Amazon sales strategy• High-level sales funnel• PR strategy - influencer targets• Post-launch marketing strategy consulting
BRANDED CONTENT CREATION .
COPYWRITING .
• Book blurb• Amazon product description• Amazon author bio• Landing page sales copy• Email autoresponder series - 5 emails• Facebook display ads• Press releases
RESULTS .• Successful book launch on Amazon• Reached “Top 100 Bestsellers” list on
Amazon within first 24-hours in selected categories
DIGITAL MARKETING .• Creation of mobile-responsive landing page• Integration of email autoresponder - Aweber• Creation of Facebook PPC campaign• Optimizatin of Facebook PPC campaign• ROI Reporting
GRAPHIC DESIGN& ILLUSTRATION .• Product images for landing page• Images for Facebook PPC campaign• Creation of Media Kit• Creation of PR Kit
JAMES STEADMANCreative Director, J.C. Steadman
[email protected], Australia
CLIENT AGUS EKANURDI .COUNTRY SINGAPORE .BRIEF BOOK LAUNCH .Book title Cook Your Way to Love and Harmony. Authors Agus Ekanurdi and Frida Antony. Our client wanted a strategy to help launch their new book. Project constraints were a very tight budget, short time-frame (less than one month), and no prior marketing or user list.
SPEC WEBSITES.launch.agusfrida.com
Amazon product page
JOB
LAN
DIN
G P
AG
E DE
SIG
N .
Important information above the fold
Social proof and third-party association
Clear benefits to target market
Clear call-to-action, plus opt-in form
Social media links
Positioning statement
Reputable distributors
JOB EMAIL AUTORESPONDER .These 5 illustrations were inserted into a 5-part email autoresponder series. This was integrated through Aweber. Each email offered a small excerpt from the book relating to the included recipe, along with a clear call-to-action to purchase the book, and a preview of the next email.
We help businesses bring their ideas into the marketplace
- without the traditional agency bloat.
Brisbane, Australia | www.jcsteadman.com | [email protected]
INTERESTED? | HELLO .
